---
title: "Detroit Web Design, Website Development and SEO"
description: "SEO, web design, AI search and Google Ads for Metro Detroit, planned township by township, with med spa, roofing and rental work built on Michigan rules."
url: https://kihanmarketing.com/locations/detroit/
published: 2026-09-30
updated: 2026-10-21
---

# Detroit Web Design, Website Development and SEO

Plus AI search, Google Ads and local SEO from Dearborn to Troy

Kihan Marketing is a digital marketing agency. For businesses in Wayne, Oakland and Macomb counties we offer SEO, web design and development, AI search, Google and Meta Ads, local SEO and social media. Med spas and healthcare practices are a specialty.

In a US-wide check of Google’s suggestions, “roofing troy” led with Troy, New York, and “med spa birmingham” with Alabama. We make your site, Business Profile and ads name the Michigan places you serve, and we do the work remotely, in accounts you own.

## SEO services for Detroit businesses

[SEO](https://kihanmarketing.com/services/seo/) for a Detroit-area business is built from pages: one for each service, and one for each city or township you actually work in, saying what you do there. Behind those pages we handle technical SEO, site audits, schema markup, content and link building.

Google’s suggestions show people typing the city or township and the state: roofing Livonia MI, med spa Troy MI, roofing Shelby Township MI. A page that names the place the way people type it gives the search something to match.

- Technical SEO and site audits
- Schema markup
- Content that answers real questions
- Link building
- Pages for each city and township you serve
- Search Console set up in your name

## Website design and development in Detroit

We design and build [websites](https://kihanmarketing.com/services/web-development/) on WordPress or Next.js, and custom code where a site needs it, choosing the platform by how much the site needs to grow. We also take on redesigns, speed fixes and upkeep for sites someone else built.

Michigan has a disability rights law of its own, the Persons with Disabilities Civil Rights Act. It bars a business that serves the public from denying a person with a disability the full and equal enjoyment of its goods and services. How that applies to a website is a question for a lawyer.

Our [ADA compliance](https://kihanmarketing.com/services/web-development/#ada-compliance) work is the technical side. We test a site against the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA and fix what fails, such as missing image descriptions, low contrast or a menu a keyboard cannot reach. Then we test it again with a keyboard and a screen reader. It is technical work, not legal advice.

- New websites and redesigns
- WordPress development
- Next.js, React and custom code
- ADA compliance (WCAG 2.2 AA)
- Speed work and maintenance

## Websites and results we are proud of

### Cryotherapy studio

Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.

- Industry: Med spa and wellness
- Services: Website, SEO, Google Ads, Meta ads

[View the project](https://kihanmarketing.com/projects/cryo-sanctuary/)

### Apartment community

A community website we revamped for an apartment management company.

- Industry: Apartment community
- Services: Website revamp

[View the project](https://kihanmarketing.com/projects/summit-vista-apartments-port-orchard/)

### Real estate agent

Started as a landing page and Meta ads for one development, then widened into a site covering realty, visas, island updates, concierge and vacation rentals.

- Industry: Real estate development
- Services: Landing page, Meta ads, Website

[View the project](https://kihanmarketing.com/projects/wei-landgraf/)

### Real estate agency for expat buyers

SEO on the site it already had: guide pages, near-me pages, listing enhancement and blogs.

- Industry: Real estate agency
- Services: SEO, Guide pages, Near-me pages

[View the project](https://kihanmarketing.com/projects/panama-elite-homes/)

## AI search, ads, local and social in Detroit

### AI search

We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity. That work is called answer engine optimization (AEO) or generative engine optimization (GEO).

Google says its AI features need no special optimization. What Google asks for is an indexed page that can show a snippet, plus a Business Profile kept current. So we write short, quotable answers to what Metro Detroit customers ask an assistant. Do you come out to Canton Township? Do you serve Royal Oak and Ferndale? Will you drive out to Macomb County?

### Google and Meta Ads

We run pay-per-click (PPC) campaigns on [Google Ads](https://kihanmarketing.com/services/paid-ads/), and paid social on Facebook and Instagram. We can build TikTok and LinkedIn campaigns when they fit.

Google Ads has 17 cities named Troy that an ad can target, one of them in Michigan. It also lists six more Clinton Townships in four other states. So we target Wayne, Oakland and Macomb as counties, each with its own campaign, and check that every city we add is the Michigan one.

Windsor, Ontario, sits across the Detroit River, and the Gordie Howe International Bridge between the two cities opened on July 27, 2026. Draw a radius around downtown and it crosses the river into Canada. For a business that serves only Michigan, we exclude Ontario and reach only people who are in, or regularly in, the places we target.

### Local SEO

We handle [local SEO](https://kihanmarketing.com/services/local-seo/) and the Google Business Profile itself: categories, services, hours, photos and a weekly review process.

A profile can list up to 20 service areas, named by city, ZIP code or other area, never as a radius. Nine Oakland County communities take part in the Woodward Dream Cruise, from Ferndale to Pontiac, so a business that works along that one road can fill nearly half its list there. We choose the areas that bring calls and give the rest a page on the site.

### Social media

We build the [social media](https://kihanmarketing.com/services/social-media/) calendar around Detroit’s own dates. America’s Thanksgiving Parade runs on November 26, 2026. The Detroit Auto Show fills Huntington Place from January 14 to 24, 2027, and the Grand Prix comes back downtown from June 4 to 6. We write and schedule the posts for each one well before the crowds arrive.

Our [brand design](https://kihanmarketing.com/services/brand-design/) work covers logos, identity, guidelines and the graphics your posts and ads use, so the site, the profile and the feed read as one business.

## How Metro Detroit splits local search

Metro Detroit search splits by municipality, not by city alone: townships rival cities in size, and names like Warren and Canton repeat in other states. The metro is six counties, and most of its people live in three: Wayne, Oakland and Macomb. The Detroit River and Lake St. Clair form the east side of Wayne and Macomb counties, with Ontario across the water.

1. **Detroit is one city of many.** The City of Detroit holds a little more than a third of Wayne County’s residents, and the county has 43 cities and townships in all. Even Hamtramck, almost entirely surrounded by Detroit, is a city of its own. Google’s local results weigh how far a business is from the searcher, so a Detroit address alone may not carry a business into a Dearborn search.
2. **Townships the size of cities.** Michigan townships are governments of their own, and several are larger than well-known cities nearby. Canton Township in Wayne County and Macomb Township each have more residents than Livonia or Troy. People search by the township’s name, as in property management Clinton Township MI.
3. **Names shared with other states.** Warren, Canton and Rochester are also places in Ohio, New York and elsewhere. Google’s suggestions for roofing in Canton list Canton, Ohio, and Canton, Georgia, before Canton, Michigan. Even a search for Detroit can drift to Detroit Lakes, Minnesota. Pages and profiles should name Michigan, or the county, with the place.

### Metro Detroit in numbers

- **649,095** people in the City of Detroit in 2025, up in each of the last three Census estimates
- **101,374** people in Clinton Township in 2025, more than in any other Michigan township
- **45%** of Detroit’s renter households live in a detached single-family house; nationally, 25%
- **37%** of the housing units in the City of Detroit were built before 1940, by Census estimate

## Med spa, roofing, property management and real estate marketing in Detroit

Each of these trades advertises under Michigan rules, and Detroit landlords answer to a city ordinance as well. The rules on each card change what the ads, listings and pages are allowed to say.

### Med spa and healthcare SEO

Since Michigan can discipline a health professional for misleading ads, our SEO, Google Ads and booking pages for Detroit med spas keep titles accurate.

Michigan’s Public Health Code lets a licensed practitioner delegate tasks to a qualified person working under supervision. A physician may delegate a procedure that uses surgical instruments only to someone licensed under the code, apart from narrow exceptions. So each treatment page should make clear whose license a treatment is done under.

False or misleading advertising is a ground for discipline against any licensed health professional in Michigan. No one without a Michigan health license may use a title or letters that suggest they hold one. Injector bios and before-and-after captions are written with both rules in mind.

Michigan’s esthetician license covers skin care services. A service menu should keep skin care by a licensed esthetician apart from treatments done under a physician’s delegation.

- Michigan rule: Section 333.16215, delegation
- Also: Section 333.16221, advertising
- Services: Med spa SEO, Google Ads, booking pages

[Med spa marketing](https://kihanmarketing.com/med-spa-marketing/)

### Roofing

For Metro Detroit roofers, we build roofing SEO, storm and leak pages and Google Ads that carry the license number and business address Michigan requires. Wayne County has had federal disaster declarations for storms and flooding that began in August 2014, June 2021 and August 2023. In June 2021 the National Weather Service reported 3 to 5 inches of rain across Metro Detroit, and 6 to 8 in places. Pages for roof leaks and wet basements should already rank in Wayne, Oakland and Macomb when the next storm comes through.

In Michigan, roofing is a trade under the residential maintenance and alteration contractor license, as are siding and gutters and basement waterproofing. Every ad must carry the licensee’s name, license number and actual business address as shown on the license. A phone number or post office box alone is not allowed.

The same rule bars a contractor from seeking a home improvement job by promising the homeowner cash or merchandise for showing the house to others, or for orders the contractor gets from other people. So a refer-a-neighbor bonus should not be part of the sales pitch. A licensed contractor must also keep a place of business in Michigan.

- Michigan rule: Rule 338.1532, advertising
- License: Maintenance and alteration contractor
- Services: Roofing SEO, storm pages, Google Ads

[Roofing marketing](https://kihanmarketing.com/roofing-marketing/)

### Property management

We build property manager websites and listings for Detroit that carry the City’s required rental notice and walk owners through the certificate of compliance. Since January 1, 2025, Detroit’s rental ordinance has required every ad or solicitation for a rental to carry a set notice. It tells readers that owners must register with the City and pass an inspection, and that tenants in non-compliant properties can pay rent into escrow. Listings, the website and paid ads all need it.

Every Detroit rental needs a certificate of compliance, issued after a 15-point inspection. The ordinance makes it unlawful for an owner or its agent to collect rent without one, and the City says tickets can go to management companies too. An owner page that walks through the steps is worth having.

Michigan caps a security deposit at one and a half months’ rent. A landlord who claims damages must mail the tenant an itemized list within 30 days after the tenant moves out. Managing rentals for others for a fee is also real estate brokerage under Michigan law, so the advertising rules on the next card apply.

- Detroit rule: City Code section 8-15-90
- Michigan rule: Security Deposits Act
- Our build: Property manager’s website

[Property management marketing](https://kihanmarketing.com/property-management-marketing/)

### Real estate

Our real estate work in Metro Detroit is listing and community pages, posts and ads, each giving the broker’s name as Michigan requires. In Michigan, a broker’s ad must give the broker’s name, a phone number or street address, and a statement that the advertiser is a real estate broker.

When an ad names an agent or a team, the employing broker’s name must appear in type at least as large as theirs, a rule in force since January 1, 2018. We build it into team pages, post templates and ads from the start.

- Michigan rule: Section 339.2512e
- Our client: Real estate agency
- Result: Clicks 1,545 to 2,478, July to September 2026 against 2025

[See the real estate project](https://kihanmarketing.com/projects/island-dreams-realty/)

See [real estate marketing](https://kihanmarketing.com/real-estate-marketing/) for more, or every industry we have worked in on the [portfolio](https://kihanmarketing.com/portfolio/).

## Who does the work

**Kiran Dasgupta**, Founder and Lead Strategist. Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency.

- [Kiran Dasgupta](https://kihanmarketing.com/kiran/): Founder and Lead Strategist
- [Hannah Pepito](https://kihanmarketing.com/hannah/): Co-founder and Project Manager
- [Shahzad Farooq](https://kihanmarketing.com/shahzad/): Co-founder and Senior Web Developer
- [Najma Khan](https://kihanmarketing.com/najma/): Graphic Designer
- [Atisam Elahi](https://kihanmarketing.com/atisam/): SEO Strategist
- [Ifrah Shah](https://kihanmarketing.com/ifrah/): Social Media Expert

## How to choose the best digital marketing agency in Detroit

Whoever you are weighing for SEO, web design or ads, us included, these five questions separate an agency that knows Metro Detroit from one that dropped “Detroit” into a template.

1. **Ask who holds the logins.** The domain, the ad account, the Business Profile and the analytics should all belong to your business.
2. **Ask a Michigan question.** A roofing agency should know that every ad needs the license number and business address. A property management agency should know the notice Detroit requires in rental ads.
3. **Ask them to name your first three townships.** An agency that knows the area can say whether your first pages belong in Canton, Clinton or Shelby Township, and why.
4. **Ask how the ads handle the border.** A radius around Detroit reaches Windsor. A good answer covers county targeting and excluding Ontario.
5. **Read the reviews for the work itself.** Look for reviews that describe a site, a profile or a campaign, then check how that work looks today.

## Your Detroit questions, answered

### Do you have an office in Detroit?

No. We work remotely, inside accounts you own: your website, Google Ads, Business Profile and Search Console. You can see every change we make.

### Do you work in Dearborn, Troy and Sterling Heights too?

Yes. Each city or township you serve gets a page of its own, and Wayne, Oakland and Macomb counties each get their own ad campaign. Google ranks local results partly by distance from the searcher, so someone in Dearborn and someone in Sterling Heights can see different businesses for the same search.

### Do you do ADA compliance work for Detroit businesses?

Yes, as technical work. We test the site against WCAG 2.2 at level AA with automated checks, a keyboard and a screen reader, then fix what fails: contrast, image descriptions, headings, form labels, focus order and captions. We do not use overlay widgets. It is not legal advice, and no one can promise a site will never be sued.

### What are AEO and GEO?

Answer engine optimization and generative engine optimization: getting an AI assistant to name your business when someone asks for a med spa in Birmingham, Michigan, or a roofer in Clinton Township. It rests on pages Google can index and a Business Profile that agrees with them.

### Can a Michigan homeowner back out of a roof contract signed at home?

Usually, yes. Under Michigan’s home solicitation sales law, when the seller’s pitch reaches the buyer at home and the buyer signs there, the buyer can cancel until midnight of the third business day after signing. A narrow exception covers emergency work the buyer asks to start at once, but only after the work has begun and the buyer has signed a handwritten statement giving up the right to cancel. A roofer’s site can explain this before the visit.

### Should a Detroit business start with SEO or Google Ads?

Usually both. Ads can bring in calls this month while new pages take months to rank, and the search terms from the ads show which cities and townships are worth a page of their own.

## Other city pages in the region

- [Cleveland, Ohio](https://kihanmarketing.com/locations/cleveland/)
- [Columbus, Ohio](https://kihanmarketing.com/locations/columbus/)
- [Dayton, Ohio](https://kihanmarketing.com/locations/dayton/)
- [Pittsburgh, Pennsylvania](https://kihanmarketing.com/locations/pittsburgh/)
- [Buffalo, New York](https://kihanmarketing.com/locations/buffalo/)

## Got a project in Detroit?

Start with a marketing audit that checks whether Google can tell your Troy, Canton or Warren from the ones in other states.

(425) 954-3452, info@kihanmarketing.com