---
title: "Fresno Web Design, Website Development and SEO"
description: "SEO, web design, AI search and Google Ads for businesses in Fresno, Clovis and Madera, planned place by place, from Old Fig Garden to the Tower District."
url: https://kihanmarketing.com/locations/fresno/
published: 2026-09-30
updated: 2026-10-21
---

# Fresno Web Design, Website Development and SEO

Plus AI search and Google Ads from Clovis to Madera

Kihan Marketing is a digital marketing agency. We offer SEO, website design and development, AI search, Google and Meta Ads, local search and social media to businesses in Fresno, Clovis and Madera. Med spas and healthcare practices are a specialty.

Fresno customers search by the place they know, from Fig Garden to the Tower District to Clovis. We help them find your business on Google and in AI answers, and pick it when they are ready to call. Remotely, in accounts you own.

## SEO services for Fresno businesses

Most [SEO](https://kihanmarketing.com/services/seo/) work for a Fresno business comes down to pages: one for each service you offer and one for each place you serve.

Google’s suggestions show people searching by the part of town. For "tower district fresno" they include homes for sale and restaurants, and for "med spa fresno" they include Fig Garden. We write those area pages and handle the technical SEO, schema markup, content and link building behind them.

- Technical SEO and site audits
- Schema markup
- Content that answers real questions
- Link building
- Pages for each community you serve
- Search Console set up in your name

## Website design and development in Fresno

We design and build [websites](https://kihanmarketing.com/services/web-development/) on WordPress or Next.js, with custom code where a site needs it. Redesigns, speed work and maintenance are part of the job too.

The Census Bureau estimates that 14.4 percent of City of Fresno residents have a disability, against 11.6 percent across California. In the city, 3.7 percent have difficulty seeing. Our [ADA compliance](https://kihanmarketing.com/services/web-development/#ada-compliance) work tests a site against WCAG 2.2 at level AA, whether or not we built it. We fix what fails, then test again with a keyboard and a screen reader. It is technical work, not legal advice.

- New websites and redesigns
- WordPress development
- Next.js, React and custom code
- ADA compliance (WCAG 2.2 AA)
- Speed work and maintenance

## Websites and results we are proud of

### Roofing company

Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it.

- Industry: Roofing
- Services: SEO, Website build, AI citation

[View the project](https://kihanmarketing.com/projects/driftwood-builders-roofing/)

### Apartment community

A community website we revamped for an apartment management company.

- Industry: Apartment community
- Services: Website revamp

[View the project](https://kihanmarketing.com/projects/summit-vista-apartments-port-orchard/)

### Cryotherapy studio

Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.

- Industry: Med spa and wellness
- Services: Website, SEO, Google Ads, Meta ads

[View the project](https://kihanmarketing.com/projects/cryo-sanctuary/)

### Real estate agency for expat buyers

SEO on the site it already had: guide pages, near-me pages, listing enhancement and blogs.

- Industry: Real estate agency
- Services: SEO, Guide pages, Near-me pages

[View the project](https://kihanmarketing.com/projects/panama-elite-homes/)

## AI search, ads, local and social in Fresno

### AI search

We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity. That work is called answer engine optimization (AEO) or generative engine optimization (GEO).

Google says its AI features need no new markup or AI text files. It asks for indexed pages with the important content in text, and a Business Profile kept up to date. So each page answers, in a sentence or two, the questions Fresno customers bring. Do you cover Clovis and the Madera County side of the river? Is the rental registered with the city? Does a new roof need cool roof products?

### Google and Meta Ads

We run pay-per-click (PPC) campaigns on [Google Ads](https://kihanmarketing.com/services/paid-ads/), and paid social on Facebook and Instagram. We can build TikTok and LinkedIn campaigns when they fit.

Growth around Fresno is uneven. From 2020 to 2025, Clovis and Madera County each grew about three times as fast as the City of Fresno. So each gets campaigns and a budget of its own. The Census Bureau counts Kings County, around Hanford and Lemoore, as a separate metro area, so we plan it as its own market.

Left on Google’s default, a Madera County campaign can also reach people who have only shown interest in the county. For a local service we limit each campaign to people who are in its area or regularly there.

### Local SEO

We handle [local SEO](https://kihanmarketing.com/services/local-seo/) and the Google Business Profile itself: categories, services, hours, photos and a weekly review process.

Watch the name Clovis. Google’s suggestions for "med spa clovis" can lead with Clovis, New Mexico, so your pages should say Clovis, California. A profile holds up to 20 service areas. We fill them with the places you really cover, such as Sunnyside, Tarpey Village or Sanger, rather than Fresno alone.

### Social media

We manage [social media](https://kihanmarketing.com/services/social-media/) around the Fresno calendar. The Blossom Trail blooms from mid-February to mid-March, and the Big Fresno Fair fills twelve days in October. Each December, North Van Ness Boulevard in Old Fig Garden becomes Christmas Tree Lane.

Our [brand design](https://kihanmarketing.com/services/brand-design/) covers logos, identity, guidelines and the graphics your posts and ads use. The business then looks the same on its site, its profile and every post.

## How the Fresno area splits local search

Fresno-area search splits at the San Joaquin River, at the Clovis city line, and around county islands such as Fig Garden inside Fresno. The metro is two counties, Fresno and Madera, and the Census Bureau adds Kings County for the wider Fresno-Hanford-Corcoran area.

1. **The river is a county line.** Madera County’s general plan says the San Joaquin River forms its boundary with Fresno County, with the City of Fresno just to the south. Madera and Madera Acres sit north of the river, in Madera County. Google weighs how far a business is from the person searching, so pages and service areas should name those places.
2. **Clovis is its own city.** Clovis had 129,347 residents in 2025 and sits on Fresno’s northeast side as a separate city. Google suggests Clovis alongside Fresno in searches for property management. A business that works there needs pages and service areas that name it.
3. **County islands sit inside the city.** Fresno’s Local Agency Formation Commission, which reviews annexations, describes the Fig Garden neighborhood as an unincorporated island surrounded by the city. The Census Bureau estimates that about 5,500 people live in Old Fig Garden. The commission says the many county islands around Fresno confuse people about boundaries and who provides services. A page for customers there should use the neighborhood’s own name.

### Fresno area in numbers

- **555,549** people lived in the City of Fresno in 2025, fifth among California cities
- **80,180** Madera County residents lived outside its only two cities, Madera and Chowchilla, in 2025
- **38** days in an average year reach 100°F or more at Fresno’s airport (NOAA, 1991 to 2020)
- **49.9%** of occupied homes in the City of Fresno are rented, against 34.6 percent in Clovis

## Med spa, roofing, rental and real estate marketing in Fresno

Each of these four fields has a rule that shapes its marketing in Fresno. Med spas and new subdivisions answer to state law. Rentals inside the city answer to a City of Fresno registry, and many roof replacements to the state energy code.

### Med spa and healthcare SEO

Fresno med spas and clinics get SEO, Google Ads and a booking page from us, with no superiority claims California section 651 would call misleading. Google’s suggestions for Botox in Fresno include Clovis, so treatment pages name both cities. Two California rules below shape how those practices talk to patients.

Section 651 of the Business and Professions Code treats a claim of professional superiority as misleading. The exception is a claim relevant to the service and backed by objective scientific evidence. Without that evidence, a claim that one injector or clinic beats the rest stays out of titles, ads and review replies.

Health and Safety Code section 1339.75 covers health facilities, clinics, physician’s offices and group practices that use generative AI for written or spoken messages to patients about their health. Each such message needs a notice that AI wrote it and a way to reach a person. The rule does not apply once a licensed provider has read and reviewed the message, or to scheduling and billing. So AI-drafted aftercare emails carry both, or go to a provider for review first.

- California rule: B&P Code 651(b)(6)
- Also: Health and Safety Code 1339.75
- Services: Med spa SEO, Google Ads, booking pages

[Med spa marketing](https://kihanmarketing.com/med-spa-marketing/)

### Roofing

In Fresno, Clovis and Madera, our roofing SEO, reroof pages and Google Ads answer the cool roof rules Climate Zone 13 sets for replacements. Fresno, Clovis and Madera all sit in the state’s building Climate Zone 13. There, the energy code sets cool roof rules for roof replacements. The products must be rated and labeled by the Cool Roof Rating Council, unless an exception applies.

The City of Fresno’s posted reroof procedure asks applicants to document the cool roof products or name the exception a job relies on. Replacement pages can answer that question before a homeowner calls.

- California rule: Energy Code 150.2(b)1I
- Climate zone: Zone 13
- Services: Roofing SEO, reroof pages, Google Ads

[Roofing marketing](https://kihanmarketing.com/roofing-marketing/)

### Property management

Our owner pages for Fresno property managers explain the city’s rental registry and inspection rules, and say plainly that they cover only city addresses. The City of Fresno requires residential rental properties to be registered, and the registration updated whenever the owner or contact details change. Short-term rentals register too, though they are exempt from inspection.

Inspectors check a random share of units at each property, from every unit at a single rental to 15 percent at 21 units or more. One route into the city’s self-certification program is a state-licensed property management company that inspects the property at least once every 12 months and again at each change of tenant. A manager that already runs those inspections can say so on its owner pages.

The act is a city ordinance. Old Fig Garden and the other county islands lie outside the city limits, so owner pages should say the registry covers only city addresses.

- City rule: Rental Housing Improvement Act
- Code: Fresno Municipal Code chapter 10, article 16
- Our build: Property manager’s website

[Property management marketing](https://kihanmarketing.com/property-management-marketing/)

### Real estate

For agents selling in Fresno and Clovis, we build listing and neighborhood pages that fit each city’s housing, and run the ads behind them. Housing ages differ across the metro. In Clovis, 43.9 percent of homes were built in 2000 or later; in the City of Fresno, 23.1 percent. Listing and neighborhood pages should speak to the homes that are actually there.

Section 11018.2 covers subdivisions that need a public report from the Real Estate Commissioner. Their lots cannot be sold, leased or offered for sale until the report is issued. So pages that offer lots in a new subdivision go live only after the report is issued.

- California rule: B&P Code 11018.2
- Our client: Real estate agency
- Result: Clicks 1,545 to 2,478, July to September 2026 against 2025

[See the real estate project](https://kihanmarketing.com/projects/island-dreams-realty/)

Our [portfolio](https://kihanmarketing.com/portfolio/) shows the rest of our work. Agents and brokerages can read more on [real estate marketing](https://kihanmarketing.com/real-estate-marketing/).

## Who does the work

**Kiran Dasgupta**, Founder and Lead Strategist. Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency.

- [Kiran Dasgupta](https://kihanmarketing.com/kiran/): Founder and Lead Strategist
- [Hannah Pepito](https://kihanmarketing.com/hannah/): Co-founder and Project Manager
- [Shahzad Farooq](https://kihanmarketing.com/shahzad/): Co-founder and Senior Web Developer
- [Najma Khan](https://kihanmarketing.com/najma/): Graphic Designer
- [Atisam Elahi](https://kihanmarketing.com/atisam/): SEO Strategist
- [Ifrah Shah](https://kihanmarketing.com/ifrah/): Social Media Expert

## How to choose the best digital marketing agency in Fresno

Hiring for SEO, a website or ads? Ask any agency these five questions, us included. Each has a Fresno answer that a copied city page cannot give.

1. **Ask who owns the accounts.** Before any work starts, the Google Ads account, Business Profile, analytics and domain should be registered to your business, not to the agency.
2. **Ask a California question.** A roofing agency should know when a Fresno reroof brings in the cool roof rules. A property management agency should know what the city’s rental registry asks of owners.
3. **Ask which places they would start with.** If you serve Clovis, Old Fig Garden or the Madera County side of the river, each needs a page of its own. "All of Fresno" skips that step.
4. **Ask how the ads are targeted.** They should say how the budget splits between Fresno, Madera and Kings counties. They should also say how they keep a Madera County ad from reaching people who live elsewhere.
5. **Read the reviews for the work.** Look for reviews that describe a real job and how it went, not only the star rating.

## Your Fresno questions, answered

### Do you have an office in Fresno?

No. We work remotely, inside accounts you own: your Google Ads, your Business Profile, your Search Console and your website. You can see every change we make.

### Do you work in Clovis and Madera too?

Yes. Clovis is a separate city in Fresno County, and Madera is north of the San Joaquin River in Madera County. Each one you serve gets its own page, and your ads can give each its own budget.

### Is Old Fig Garden or Sunnyside part of Fresno?

Not of the City of Fresno. Both are unincorporated places in Fresno County, and the Census Bureau counts each one on its own. If you work there, each goes into your Business Profile service areas and gets a page that uses its name.

### Can you make a Fresno website ADA compliant?

We can test it and fix it, whether we built the site or not. We check it against WCAG 2.2 at level AA and fix what fails, such as color contrast, image descriptions, keyboard access, form labels and captions. Then we test it again with a keyboard and a screen reader. We do not use overlay widgets. It is technical work, not legal advice, and no one can promise a site will never be sued.

### Does my Fresno rental have to be registered with the city?

Most residential rentals inside the city limits must be registered under the Rental Housing Improvement Act, short-term rentals included. Homes in county islands such as Old Fig Garden fall outside the city’s program. This is general information, not legal advice.

### Does a new roof in Fresno have to be a cool roof?

Often, yes. Fresno sits in the state’s Climate Zone 13, and the 2025 energy code sets cool roof rules there for many roof replacements. Exceptions exist, so a roofer’s replacement pages can say which rated products or exceptions fit a job before the homeowner asks.

### What are AEO and GEO?

Answer engine optimization and generative engine optimization: getting your business named when Google’s AI Overviews, ChatGPT or Perplexity answer a question. For a Fresno business, that starts with pages that say plainly which places you serve, such as Clovis, California rather than Clovis, New Mexico. A current Business Profile matters too.

## Other city pages in the region

- [San Jose, California](https://kihanmarketing.com/locations/san-jose/)
- [Sacramento, California](https://kihanmarketing.com/locations/sacramento/)
- [San Francisco, California](https://kihanmarketing.com/locations/san-francisco/)
- [Los Angeles, California](https://kihanmarketing.com/locations/los-angeles/)

## Got a project in Fresno?

Start with a marketing audit of how your site and Business Profile show up in Fresno, in Clovis and across the river in Madera County.

(425) 954-3452, info@kihanmarketing.com