--- title: "Memphis Web Design, Website Development and SEO" description: "SEO, web design, AI search and Google Ads for Memphis-area businesses in Tennessee, Mississippi and Arkansas, built around Tennessee's advertising rules." url: https://kihanmarketing.com/locations/memphis/ published: 2026-09-30 updated: 2026-10-21 --- # Memphis Web Design, Website Development and SEO Plus AI search and Google Ads across Tennessee, Mississippi and Arkansas Kihan Marketing is a digital marketing agency. Across the Memphis metro, in Tennessee, Mississippi and Arkansas, our work covers SEO, web design and development, AI search, ads on Google and Meta, local SEO and social media. The Memphis market crosses into Mississippi and Arkansas. We help customers in Bartlett, Southaven and West Memphis find you on Google Maps and in ChatGPT, and call you first. All of it happens remotely, in accounts you own. ## SEO services for Memphis businesses [SEO](https://kihanmarketing.com/services/seo/) for a Memphis business covers the technical work, schema markup, content and link building, with a page for each service you sell. Searches for the suburbs often name the state too, as in "property management southaven ms". So a Southaven page should name Mississippi as well. We build suburb pages only for the places you actually serve. - Technical SEO and site audits - Schema markup - Content that answers real questions - Link building - Pages for each community you serve - Search Console set up in your name ## Website design and development in Memphis We design and build [websites](https://kihanmarketing.com/services/web-development/) on WordPress or Next.js, with custom code where a site needs it, and we take on redesigns, speed work and maintenance. Our [ADA compliance](https://kihanmarketing.com/services/web-development/#ada-compliance) work covers new builds and sites you already have. We check each one against level AA of the Web Content Accessibility Guidelines (WCAG) 2.2. Whatever fails gets fixed and retested, first by keyboard alone and then with a screen reader. The Tennessee Information Protection Act took effect in July 2025. The state Attorney General says it generally applies to larger businesses that handle large amounts of data. If the act covers you and your site’s ad pixels collect personal information for targeted ads, you must say so clearly and explain how to opt out. - New websites and redesigns - WordPress development - Next.js, React and custom code - ADA compliance (WCAG 2.2 AA) - Speed work and maintenance ## Websites and results we are proud of ### Cryotherapy studio Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026. - Industry: Med spa and wellness - Services: Website, SEO, Google Ads, Meta ads [View the project](https://kihanmarketing.com/projects/cryo-sanctuary/) ### Apartment community A community website we revamped for an apartment management company. - Industry: Apartment community - Services: Website revamp [View the project](https://kihanmarketing.com/projects/summit-vista-apartments-port-orchard/) ### Roofing company Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it. - Industry: Roofing - Services: SEO, Website build, AI citation [View the project](https://kihanmarketing.com/projects/driftwood-builders-roofing/) ### Real estate agency for expat buyers SEO on the site it already had: guide pages, near-me pages, listing enhancement and blogs. - Industry: Real estate agency - Services: SEO, Guide pages, Near-me pages [View the project](https://kihanmarketing.com/projects/panama-elite-homes/) ## AI search, ads, local and social in Memphis ### AI search We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity, the work known as answer engine optimization (AEO) or generative engine optimization (GEO). Google needs no special markup for its AI answers. It needs pages that Google can index, and it lists a current Business Profile as good practice. So your site should answer the questions customers around Memphis ask. Do you cover DeSoto County or West Memphis? Is your med spa on the state registry? Do you sell homes in Olive Branch as well as Germantown? ### Google and Meta Ads We run pay-per-click (PPC) campaigns on [Google Ads](https://kihanmarketing.com/services/paid-ads/), and paid social on Facebook and Instagram. We can build TikTok and LinkedIn campaigns when they fit. Google Ads can target a state, a county, a city, a ZIP code or a radius. That lets a Memphis campaign follow the state lines that cross the metro. A property manager with homes only in Shelby County can keep its ads out of DeSoto and Crittenden. A clinic with an Olive Branch office can give DeSoto County a campaign of its own. ### Local SEO We handle [local SEO](https://kihanmarketing.com/services/local-seo/) and the Google Business Profile itself: categories, services, hours, photos and a weekly review process. A service business can name up to 20 service areas. Google asks that they stay within about two hours' drive of where you are based, which easily takes in DeSoto County and West Memphis. Google allows one profile per location, so a second staffed office in Germantown or Olive Branch can have its own profile, hours and reviews. ### Social media We run [social media](https://kihanmarketing.com/services/social-media/) on a Memphis calendar. Its anchors are the World Championship Barbecue Cooking Contest in May, Elvis Week in August and the St. Jude Memphis Marathon in early December. Our [brand design](https://kihanmarketing.com/services/brand-design/) team handles the logo, identity guidelines and graphics, and the same look then runs through your site, your Business Profile and each post. ## How the Memphis metro splits local search Memphis-area search splits at three state lines and then by suburb, since Bartlett, Collierville and Southaven are each big enough to be searched on their own. The metro spans nine counties: Shelby, Tipton and Fayette in Tennessee, DeSoto and four smaller counties in Mississippi, and Crittenden in Arkansas. 1. **Three states share one metro.** Memphis, Bartlett, Germantown and Collierville are in Shelby County, Tennessee. Southaven, Olive Branch and Hernando are in DeSoto County, Mississippi, and West Memphis is across the river in Arkansas. Licensing and landlord law change at each state line, so pages and ad areas often need to change with them. 2. **Distance counts in the map results.** Google names three main inputs to its local results, and distance is one of them, next to relevance and popularity. A shop near downtown Memphis can lose a Collierville search to a competitor in Collierville. 3. **The big suburbs stand on their own.** Bartlett, Collierville and Southaven each have more than 50,000 residents, and in Mississippi only Jackson and Gulfport are bigger than Southaven. A business that serves them should give each its own page, written about that town. ### Memphis in numbers - **55.1%** of occupied homes in the city of Memphis are rented, against 45.9% across Shelby County - **29%** of metro jobs are in trade, transportation and utilities, against about 18% nationwide - **197,918** people in DeSoto County, Mississippi, by the Census Bureau’s 2025 estimate, up from 185,313 in 2020 - **130K+** utility customers were without power at one point in Shelby County’s February 2022 ice storm ## Med spas, roofing, property management and real estate under Tennessee rules Each of these four industries has a Tennessee rule that shapes its marketing, from the med spa registry to the real estate commission’s website rules. Those rules stop at the state line, so we check which side each location is on before we build. ### Med spa and healthcare SEO Our SEO, Google Ads and booking page work covers med spas, plastic surgeons and independent clinics. On the Tennessee side of the metro, that work starts from the state’s medical spa registry. Every medical spa in Tennessee has had to register with the state since January 1, 2016. A physician’s office that advertises itself as a med spa must register too. Each address registers separately, so the name, location page and Business Profile for each address should match its registration. The state’s med spa registry FAQ says pop-up parties and door-to-door concierge services are not allowed, because every service must happen at the registered address. That rules out promotions built on parties or home visits. Methodist Le Bonheur runs six hospitals across the Memphis area, including one in Germantown and one in Olive Branch, Mississippi. An independent practice competes with them on each procedure and each suburb it serves, from Bartlett to Southaven, so each one gets a page of its own. - Tennessee rule: Medical spa registry, since 2016 - Definition: Section 63-1-153 - Services: Med spa SEO, Google Ads, booking pages [Med spa SEO](https://kihanmarketing.com/med-spa-marketing/med-spa-seo/) ### Roofing For Memphis-area roofers on either side of the state line, we build roofing SEO, storm pages and Google Ads, with repair pages up before winter ice. Tennessee does not accept contractor licenses from other states. A roofer based in Southaven or West Memphis needs a Tennessee license before it bids larger Memphis jobs. Its Memphis pages and ads should name only the licenses it holds. Shelby County is one of nine Tennessee counties where mid-size residential remodeling jobs, roofing included, need a state home improvement license. Fayette and Tipton counties are not on that list. NOAA’s storm records for Shelby County show ice storms in February 2021 and 2022, freezing rain in February 2023 and hail peaking in April and May. So storm and roof repair pages go up in the fall, ahead of winter ice and the spring hail. - Tennessee rules: Sections 62-6-103 and 62-6-502 - Storm season: Ice in winter, hail in April and May - Services: Roofing SEO, storm pages, Google Ads [Roofing marketing](https://kihanmarketing.com/roofing-marketing/) ### Property management Kihan Marketing builds property manager websites for the Memphis area, with owner and resident pages that change at the Shelby County and state lines. Tennessee’s landlord and tenant act applies only in counties with more than 75,000 people. Shelby County qualifies, Fayette and Tipton do not, and DeSoto and Crittenden follow Mississippi and Arkansas law. Owner and resident pages should not promise one process from Collierville to Southaven. Where the act applies, a landlord who requires a security deposit before move-in must keep it in an account used only for deposits. The landlord must tell the tenant where it is held at lease signing, so resident pages can explain that up front. State law also bars Tennessee cities and counties from capping rents, so a Memphis manager competes on price, on listings and on how quickly renters find them. - Tennessee rule: Section 66-28-102 - Also: No local rent control, Section 66-35-102 - Our build: Property manager’s website [Property management marketing](https://kihanmarketing.com/property-management-marketing/) ### Real estate For Memphis brokerages and agents, we build the website, suburb guides and social profiles so every page carries the firm name and phone Tennessee requires. Tennessee Real Estate Commission rules count websites, social media, email signatures and streamed video as advertising. The firm name and phone number on file with the Commission go on every page of a website, and no more than one click away on social media. The firm name must be at least as large as any agent’s or team’s name. Every page that shows listings from an outside database must say some may not belong to the firm. Suburb guides cover places such as Germantown or Collierville, and posts and ads point buyers to them. - Tennessee rule: TREC Rule 1260-02-.12 - Our client: Real estate agency, Sint Maarten - Result: Clicks 1,545 to 2,478, July to September 2026 against 2025 [See the real estate project](https://kihanmarketing.com/projects/island-dreams-realty/) Our [real estate marketing](https://kihanmarketing.com/real-estate-marketing/) page goes further, and the [portfolio](https://kihanmarketing.com/portfolio/) shows our work in other fields. ## Who does the work **Kiran Dasgupta**, Founder and Lead Strategist. Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency. - [Kiran Dasgupta](https://kihanmarketing.com/kiran/): Founder and Lead Strategist - [Hannah Pepito](https://kihanmarketing.com/hannah/): Co-founder and Project Manager - [Shahzad Farooq](https://kihanmarketing.com/shahzad/): Co-founder and Senior Web Developer - [Najma Khan](https://kihanmarketing.com/najma/): Graphic Designer - [Atisam Elahi](https://kihanmarketing.com/atisam/): SEO Strategist - [Ifrah Shah](https://kihanmarketing.com/ifrah/): Social Media Expert ## How to choose the best digital marketing agency in Memphis Put these questions to anyone you talk to about SEO, a website or ads, us included. A Memphis plan has to deal with three states and a ring of suburbs, and the answers show whether it does. 1. **Ask what happens to your accounts if you leave.** Your domain, analytics, Google Ads account and Business Profile should stay in your name. 2. **Ask a Tennessee question.** A med spa agency should know about the state registry, and a real estate agency should know what the Tennessee Real Estate Commission requires on every page of a website. 3. **Ask where they would start.** A plan should say which suburb it starts with, such as Bartlett, Collierville or Southaven, and give a reason. "The Memphis area" is too broad to plan around. 4. **Ask where the ads will run.** A campaign should reach only the counties you serve, in any of the three states. Ask to see the target areas before it goes live. 5. **Read what the reviews describe.** A star rating alone says little. The useful reviews describe a project and how it went. Kihan Marketing is rated 5.0 on Google. ## Your Memphis questions, answered ### Do you have an office in Memphis? No. We work remotely, in accounts that belong to you: your Search Console, Business Profile, Google Ads and website. Each change we make is visible in those accounts. ### Do you work with businesses in Southaven, Olive Branch and West Memphis? Yes. Southaven and Olive Branch are in Mississippi and West Memphis is in Arkansas, so we give each town you serve a page of its own. Where your licenses differ by state, the ad campaigns stay separate too. ### Do you offer ADA compliance work for Memphis websites? Yes, for new builds and for sites you already have. The standard is level AA of WCAG 2.2, and the fixes run from color contrast and headings to form labels and captions. After fixing, we retest with a keyboard alone and then a screen reader. We do not use overlay widgets. This is technical work rather than legal advice, and no audit can rule out a lawsuit. ### Does a Tennessee med spa have to register with the state? Yes. Tennessee has required medical spas to register since January 1, 2016, and each address registers separately. A physician’s office that advertises as a med spa counts as one. Confirm your own case with the Tennessee Department of Health. ### Can a roofer from Mississippi or Arkansas advertise for Memphis jobs? It should hold the Tennessee license the job needs before it bids, because a Mississippi or Arkansas license does not carry over. In Shelby County, mid-size residential jobs, roofing included, also need a state home improvement license. We keep the company’s Memphis ads and pages to the licenses it holds and set the ad areas to match. ### Can ChatGPT or Google’s AI Overviews name a Memphis business? They can. People call the work answer engine optimization (AEO) or generative engine optimization (GEO). For a Memphis business it starts with plain answers on your site and a current Business Profile. Both should say which towns you serve and which state each one is in. ## Other city pages in the region - [Nashville, Tennessee](https://kihanmarketing.com/locations/nashville/) - [St. Louis, Missouri](https://kihanmarketing.com/locations/st-louis/) - [Louisville, Kentucky](https://kihanmarketing.com/locations/louisville/) - [Atlanta, Georgia](https://kihanmarketing.com/locations/atlanta/) - [New Orleans, Louisiana](https://kihanmarketing.com/locations/new-orleans/) ## Got a project in Memphis? Start with a marketing audit that shows how your business appears in searches across Memphis, Southaven and West Memphis. (425) 954-3452, info@kihanmarketing.com