---
title: "Naples, FL Web Design, Website Development and SEO"
description: "SEO, web design, AI search and Google Ads for Naples, FL businesses, planned place by place across Collier County, with a med spa and healthcare specialty."
url: https://kihanmarketing.com/locations/naples/
published: 2026-09-30
updated: 2026-10-21
---

# Naples, FL Web Design, Website Development and SEO

Plus AI search and Google Ads, place by place across Collier County

Kihan Marketing is a digital marketing agency for Naples and the rest of Collier County. Our work covers SEO, web design and development, AI search, Google and Meta Ads, local search and social media, with med spas and wellness businesses as a specialty.

Naples is a small city inside a large county, and it shares its name with a city in Italy. We help the right customers find your business, help AI assistants name it and make it easy to book, working remotely in accounts you own.

## SEO services for Naples businesses

Technical fixes, schema markup, content and link building are the core of our [SEO](https://kihanmarketing.com/services/seo/) work.

Google’s suggestions show people naming the part of the county they mean, such as “med spa north naples” or “roofing marco island”. Some even add a road name or a ZIP code after “naples fl”. So each community you serve, from North Naples to Golden Gate, needs a page that describes the jobs you do there.

- Technical SEO and site audits
- Schema markup
- Content that answers real questions
- Link building
- Pages for each community you serve
- Search Console set up in your name

## Website design and development in Naples

We design and build [websites](https://kihanmarketing.com/services/web-development/) on WordPress or Next.js, and custom code where a site needs it, choosing the platform by how much the site needs to grow. We also redesign existing sites, speed them up and look after them.

Since January 1, 2026, a Florida condominium association with 25 or more units and no timeshare units must have a website or an app. Its governing documents, budget, minutes and meeting notices go there. The site also needs a protected section that only owners and staff can open. For owners who spend part of the year away from Naples, the site lets them read those records from wherever they are. We can build these sites for associations and for the firms that manage them.

With so many older readers, a Naples site needs readable text, strong contrast and clear buttons. The standard for our [ADA compliance](https://kihanmarketing.com/services/web-development/#ada-compliance) work is the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. We test the site against it, fix what fails, then check again by keyboard and with a screen reader. None of this is legal advice; it is technical work on the site.

- New websites and redesigns
- WordPress development
- Next.js, React and custom code
- ADA compliance (WCAG 2.2 AA)
- Speed work and maintenance

## Websites and results we are proud of

### Cryotherapy studio

Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.

- Industry: Med spa and wellness
- Services: Website, SEO, Google Ads, Meta ads

[View the project](https://kihanmarketing.com/projects/cryo-sanctuary/)

### Real estate agent

Started as a landing page and Meta ads for one development, then widened into a site covering realty, visas, island updates, concierge and vacation rentals.

- Industry: Real estate development
- Services: Landing page, Meta ads, Website

[View the project](https://kihanmarketing.com/projects/wei-landgraf/)

### Roofing company

Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it.

- Industry: Roofing
- Services: SEO, Website build, AI citation

[View the project](https://kihanmarketing.com/projects/driftwood-builders-roofing/)

### Real estate concierge

A WordPress and Elementor site for an island concierge that arranges airport transfers, yacht charters, water taxis and private events. Chef Marlon Hodge has his own page, with four menus and a reservation form. A listings page shows its villas.

- Industry: Realty concierge
- Services: WordPress website, Elementor

[View the project](https://kihanmarketing.com/projects/artsen-realty-concierge/)

## AI search, ads, local and social in Naples

### AI search

We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity. That work is called answer engine optimization (AEO) or generative engine optimization (GEO).

Google asks for no special markup or extra files for its AI Overviews. A page is eligible to appear there as a link once Google can index it and show it with a snippet. Google’s advice also includes a current Business Profile. What is left is to answer, on your own site, the questions Collier County customers put to an assistant. Do you come out to Everglades City? Are you open in the summer? Will you drive to Ave Maria?

### Google and Meta Ads

We run pay-per-click (PPC) campaigns on [Google Ads](https://kihanmarketing.com/services/paid-ads/), and paid social on Facebook and Instagram. We can build TikTok and LinkedIn campaigns when they fit.

Naples is also a city in Italy and a place name in at least seven other states. Google suggests “botox naples italy” and “realtor naples maine” alongside the Florida searches. So your campaigns carry negative keywords such as “italy”, and the ads say Naples, FL.

The location setting needs a decision too. Left at Google’s default, a campaign also shows to people who have merely shown interest in Collier County. A clinic that needs local patients usually does better reaching only people who are in Collier County or regularly there. A business that serves seasonal owners may want to reach them while they are away.

### Local SEO

We handle [local SEO](https://kihanmarketing.com/services/local-seo/) and the Google Business Profile itself: categories, services, hours, photos and a weekly review process.

A business based in North Naples can list up to 20 service areas on its profile, such as Golden Gate, Vineyards or Ave Maria. We choose them by where your jobs and bookings come from.

### Social media

We manage [social media](https://kihanmarketing.com/services/social-media/) on a Naples calendar that runs from fall into spring. For restaurants and fish markets, stone crab claw season opens on October 15. The CME Group Tour Championship comes to Tiburón Golf Club from November 19 to 22, 2026. The Naples Winter Wine Festival runs from January 29 to 31, 2027. The Chubb Classic marks its 40th anniversary at Tiburón from February 8 to 14, 2027.

Posts and ads need a consistent look, so we also do [brand design](https://kihanmarketing.com/services/brand-design/): a logo, identity and guidelines, plus graphics for posts and ads. Customers then see one business everywhere.

## How Collier County splits local search

In Collier County, local search splits between its three cities and the larger unincorporated communities around them, across 30 miles from the coast inland. In the Census Bureau’s metro data, the Naples-Marco Island metro is Collier County and nothing else, and its only cities are Naples, Marco Island and Everglades City.

1. **Bigger than the city.** Neither Golden Gate nor Immokalee is incorporated. Even so, on the Census Bureau’s survey, each is home to more people than the City of Naples. Naples Park and Naples Manor are not part of the city either, despite their names.
2. **A Naples address can sit outside the city.** Collier County’s own government center, on Tamiami Trail East, has a Naples mailing address and sits outside the city limits. So a page should name the community it serves, not only the postal city.
3. **Thirty miles inside one county.** Immokalee is about 30 miles from the City of Naples in a straight line. Google ranks local results partly by distance from the searcher, so a coastal business needs pages and service areas that name the inland places it wants to reach.

### Collier County in numbers

- **91%** of Collier County residents live outside the county’s three cities, by 2025 Census estimate
- **4 in 10** homes in the City of Naples are held for seasonal, recreational or occasional use (Census)
- **56%** of City of Naples residents are 65 or older, by Census estimate (ACS 2020 to 2024)
- **3,500+** Collier buildings with major damage from Hurricane Ian, by the National Hurricane Center

## Collier County med spas, roofers, association managers and brokerages

Each card starts from a Florida law that shapes the trade in Collier County. The laws decide who may supervise an aesthetic office and who may manage a condominium. They also set how much of a repaired roof must meet today’s code and what a seller must say about floods.

### Med spa and healthcare SEO

In Collier County, our work for med spas, plastic surgery practices and independent clinics covers SEO, Google Ads and the booking page. It starts from one Florida statute on who may supervise an aesthetic office.

Section 458.348(3)(c) deals with a skin care or aesthetic office where a nurse practitioner or physician assistant works with no physician on site. The physician supervising them from a practice elsewhere must be board certified or board eligible in dermatology or plastic surgery.

The physician may supervise only one office besides their own practice. It must be within 25 miles of their practice or in a bordering county, and never more than 75 miles away. Broward, Miami-Dade and Monroe all border Collier. Even so, for a physician practicing in the City of Naples, the 75-mile limit rules out every city and town in Broward and Miami-Dade, and the Keys. An office whose only service is laser hair removal by a nurse practitioner or physician assistant is exempt.

So the site names the supervising physician and their specialty, and the booking page says who performs each treatment.

- Florida rule: Section 458.348(3)(c)
- Covers: Skin care offices with no physician on site
- Services: Med spa SEO, Google Ads, booking pages

[Med spa SEO](https://kihanmarketing.com/med-spa-marketing/med-spa-seo/)

### Roofing

For Collier County roofers we build SEO, storm pages and Google Ads that say which storm damage the roofer handles and when a repair must meet today’s code. Two Category 3 hurricanes came ashore on the Collier coast within 12 years: Wilma near Cape Romano in 2005 and Irma near Marco Island in 2017. The National Hurricane Center’s report on Irma says Naples Municipal Airport reported a gust of 123 knots, about 140 mph.

In 2022, Ian’s surge reached 6 to 9 feet above ground in parts of Naples, and there were reports of flooding at the Naples airport. Flood damage from surge is not roof work, so a roofer’s storm page should say which damage it handles and which it does not.

Section 553.844(5) covers roofs built, repaired or replaced under the 2007 Florida Building Code or a later edition. When 25 percent or more of such a roof is repaired, replaced or recovered, only that part has to meet today’s code. Collier County and the City of Naples cannot change that exception by ordinance. A repair page can explain it, starting with when the roof was put on.

- Florida rule: Section 553.844(5)
- Landfalls: Wilma in 2005, Irma in 2017
- Services: Roofing SEO, storm pages, Google Ads

[Roofing marketing](https://kihanmarketing.com/roofing-marketing/)

### Property management

Property manager websites we build in Collier County show association management licenses and explain where a seasonal rental crosses Florida’s 30-day line. Florida requires a state license to manage a condominium or homeowners’ association for pay once it has more than 10 units or a budget above a set amount. Offering the service takes a license too, and the management firm needs one of its own. A manager’s site that offers association management should show those licenses where owners will see them.

Take a Naples owner who rents out their condo or house for the months they are away. Under section 509.013, the home becomes transient lodging if it is rented to guests more than three times in a calendar year for stays of under 30 days. The same applies if it is advertised as regularly rented for such stays. Either way, it needs a state license. So the minimum stay on the listing is a legal detail, not just a booking setting.

About 60 percent of households in Immokalee and 45 percent in Golden Gate rent their home, against 18 percent in the City of Naples, by Census estimate. Leasing pages and ads belong where the renters are.

- Florida rule: Section 468.432, community association managers
- Also: Section 509.013, stays under 30 days
- Our build: Property manager’s website

[Property management marketing](https://kihanmarketing.com/property-management-marketing/)

### Real estate

For Naples brokerages we build listing and community pages, with ads and posts, ready for Florida’s flood disclosure and for buyers moving from abroad. Since October 1, 2024, a Florida home seller must give the buyer a flood disclosure by the time the contract is signed. Since October 2025, the form also asks whether the seller knows of flooding that damaged the home while they owned it. Condominium developers must print a flood statement in their contracts too.

By Census estimate, Collier County added 14,075 people in the year to July 2022 but only 409 in the year to July 2025. Deaths have outnumbered births every year since 2020. In each of the two years to July 2025, more residents left for other US counties than arrived from them, and arrivals from abroad kept the total growing. So relocation pages should serve a buyer moving from another country as well as one moving from another state.

- Florida rule: Section 689.302, seller flood disclosure
- Our client: Real estate agency
- Result: Clicks 1,545 to 2,478, July to September 2026 against 2025

[See the real estate project](https://kihanmarketing.com/projects/island-dreams-realty/)

Our [real estate marketing](https://kihanmarketing.com/real-estate-marketing/) page goes further for brokerages. The [portfolio](https://kihanmarketing.com/portfolio/) shows our work in other industries.

## Who does the work

**Kiran Dasgupta**, Founder and Lead Strategist. Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency.

- [Kiran Dasgupta](https://kihanmarketing.com/kiran/): Founder and Lead Strategist
- [Hannah Pepito](https://kihanmarketing.com/hannah/): Co-founder and Project Manager
- [Shahzad Farooq](https://kihanmarketing.com/shahzad/): Co-founder and Senior Web Developer
- [Najma Khan](https://kihanmarketing.com/najma/): Graphic Designer
- [Atisam Elahi](https://kihanmarketing.com/atisam/): SEO Strategist
- [Ifrah Shah](https://kihanmarketing.com/ifrah/): Social Media Expert

## How to choose the best digital marketing agency in Naples

Ask these five questions of any agency, us included, before it takes on your SEO, website or ads. Good answers name places in Collier County and Florida rules, not general promises.

1. **Ask to see the accounts in your name.** The domain, ad account, Business Profile and analytics belong to your business. If you ever change agencies, all of them should go with you.
2. **Ask about the Florida rules for your trade.** A med spa agency should know what section 458.348 asks of a physician who supervises an off-site skin care office. A roofing agency should be able to explain section 553.844(5) and what it means when 25 percent or more of a roof needs work.
3. **Ask which Naples they will target.** Listen for Naples, FL in the titles, negative keywords for Naples, Italy, and pages for places like Golden Gate and Naples Park.
4. **Ask how the plan changes with the seasons.** Many homeowners here spend only part of the year in Naples. Ask what your ads and posts do in the months when they are away.
5. **Ask for reviews from a business with a season like yours.** A review from a business whose busy months match yours, saying what the agency did for it, tells you more than the stars. Kihan Marketing is rated 5.0 on Google.

## Your Naples questions, answered

### Do you have an office in Naples?

No. We work remotely. Your website, Google Ads, Business Profile and Search Console stay in your business’s name, and you can see every change we make in them.

### Do you work in North Naples, Marco Island and Immokalee too?

Yes. We plan pages and ad targeting place by place across Collier County, from Marco Island to Ave Maria, instead of treating Naples as one market. A search made in Immokalee can show different businesses from the same search made on the coast.

### What does your ADA compliance work include?

The checks follow WCAG 2.2 at level AA, using automated tests, a keyboard and a screen reader. Whatever fails gets fixed: contrast, image descriptions, headings, form labels, focus order or captions. On a condominium association’s site, we test the owners-only section as well as the public pages. We do not use overlay widgets. It is technical work, not legal advice, and no one can promise a site will never be sued.

### What are AEO and GEO?

Answer engine optimization and generative engine optimization. Both mean helping ChatGPT, Perplexity and Google’s AI Overviews name your business when someone asks for a med spa in Naples or a roofer in Golden Gate. Most of the work is on your own site and profile: plain answers a search engine can index, and current hours, services and photos.

### Does a Naples condo association need a website?

It needs a website or an app if it has 25 or more units and no timeshare units, under a Florida law in force since January 1, 2026. A homeowners’ association with 100 or more parcels has had a similar duty since January 1, 2025.

### Should a Naples business start with SEO or Google Ads?

It depends on the season and how soon you need calls. Ads can bring calls in during your busy months while new pages build up in search. Once the ads run, the search terms that led to calls tell you which pages to write first.

## Other city pages in the region

- [Fort Myers, Florida](https://kihanmarketing.com/locations/fort-myers/)
- [Sarasota, Florida](https://kihanmarketing.com/locations/sarasota/)
- [Fort Lauderdale, Florida](https://kihanmarketing.com/locations/fort-lauderdale/)
- [Miami, Florida](https://kihanmarketing.com/locations/miami/)

## Got a project in Naples?

Start with a marketing audit. We will check what someone searching in Golden Gate, Immokalee or North Naples sees when they look for a business like yours.

(425) 954-3452, info@kihanmarketing.com