--- title: "West Palm Beach Web Design, Website Development and SEO" description: "SEO, web design, AI search and Google Ads for West Palm Beach, planned town by town across Palm Beach County, with med spas and healthcare as a specialty." url: https://kihanmarketing.com/locations/west-palm-beach/ published: 2026-09-30 updated: 2026-10-21 --- # West Palm Beach Web Design, Website Development and SEO Plus AI search and Google Ads, town by town across Palm Beach County Kihan Marketing is a digital marketing agency for businesses in West Palm Beach and across Palm Beach County, from Jupiter to Boca Raton and west to Wellington. Our services are SEO, web design and development, AI search, Google and Meta Ads, local search and social media. Med spas and healthcare practices are a specialty. Here, Palm Beach can mean a town, an island or the whole county. The aim is to get your business found under the name your customers type and suggested by AI assistants, and to make it easy to book. You own every account we work in. ## SEO services for West Palm Beach businesses Our [SEO](https://kihanmarketing.com/services/seo/) covers everything from site audits and technical fixes to schema markup, content and link building. Many people shorten the name. Type “roof repair west palm” or “med spa west palm” and Google offers to finish it as West Palm Beach. Others type their own town, such as Jupiter or Boca Raton. So every town on your list gets its own page, titled with the town’s full name. - Technical SEO and site audits - Schema markup - Content that answers real questions - Link building - Pages for each community you serve - Search Console set up in your name ## Website design and development in West Palm Beach We design and build [websites](https://kihanmarketing.com/services/web-development/) on WordPress or Next.js, and custom code where a site needs it, choosing the platform by how much the site needs to grow. We take on redesigns, speed work and maintenance as well. Nearly one in four Palm Beach County residents is 65 or older, a larger share than in Broward or Miami-Dade, by Census estimate. The W3C’s guidance on older web users notes that many people see contrast, color and close-up detail less well as they age. Our [ADA compliance](https://kihanmarketing.com/services/web-development/#ada-compliance) work tests a site against the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. We fix what fails, then test again with a keyboard and a screen reader. It is technical work, not legal advice. - New websites and redesigns - WordPress development - Next.js, React and custom code - ADA compliance (WCAG 2.2 AA) - Speed work and maintenance ## Websites and results we are proud of ### Roofing company Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it. - Industry: Roofing - Services: SEO, Website build, AI citation [View the project](https://kihanmarketing.com/projects/driftwood-builders-roofing/) ### Cryotherapy studio Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026. - Industry: Med spa and wellness - Services: Website, SEO, Google Ads, Meta ads [View the project](https://kihanmarketing.com/projects/cryo-sanctuary/) ### Island real estate agency Social media and SEO for an island real estate agency. - Industry: Real estate - Services: Social media, SEO [View the project](https://kihanmarketing.com/projects/island-dreams-realty/) ### Apartment community A community website we revamped for an apartment management company. - Industry: Apartment community - Services: Website revamp [View the project](https://kihanmarketing.com/projects/summit-vista-apartments-port-orchard/) ## AI search, ads, local and social in West Palm Beach ### AI search We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity. That work is called answer engine optimization (AEO) or generative engine optimization (GEO). Google’s guidance for site owners lists no extra requirements for AI Overviews or AI Mode beyond sound SEO. Among its good practices is checking that your Business Profile is current. Your pages need short, plain answers to what Palm Beach County customers ask before they call. Do you work on the island, in the Town of Palm Beach? Do you cover The Acreage and Loxahatchee Groves? How far west do you go: Wellington, or all the way to Belle Glade? ### Google and Meta Ads We run pay-per-click (PPC) campaigns on [Google Ads](https://kihanmarketing.com/services/paid-ads/), and paid social on Facebook and Instagram. We can build TikTok and LinkedIn campaigns when they fit. Some place names here are shared with other states. Google’s suggestions for “realtor wellington” include Kansas, Colorado and Ohio. Palm Springs is a village in Palm Beach County, yet the suggestions for “med spa palm springs” point to California. So each campaign targets the places you serve by location, and negative keywords screen out searches meant for a town in another state. ### Local SEO We handle [local SEO](https://kihanmarketing.com/services/local-seo/) and the Google Business Profile itself: categories, services, hours, photos and a weekly review process. Seven of the county’s municipalities have Palm Beach in their names, including Palm Beach Gardens, North Palm Beach, Royal Palm Beach and South Palm Beach. A profile can list up to 20 service areas, and we enter each one by its full name. “Palm Beach” alone goes on the list only if you mean the town itself. ### Social media Our [social media](https://kihanmarketing.com/services/social-media/) planning tracks the Palm Beach County year. The South Florida Fair opens each January on Southern Boulevard. The Houston Astros and the Washington Nationals play spring training at CACTI Park of the Palm Beaches in February and March. The Palm Beach International Boat Show is set for March 17 to 21, 2027, along Flagler Drive. Clematis by Night runs on the Great Lawn downtown every Thursday evening. Our [brand design](https://kihanmarketing.com/services/brand-design/) work gives every post and ad the logo, colors and type of your website, from one set of guidelines. ## How Palm Beach County splits local search Palm Beach County search splits by distance, between the coast and the western towns, and by mailing addresses that name a city the property is not in. West Palm Beach is the county seat, and the county has more land than the state of Delaware. 1. **Too big for one address.** By the county’s own profile, Palm Beach County runs about 45 miles from north to south and 53 from east to west. Jupiter sits near the north end and Boca Raton near the south, about 38 miles apart on the map. Google’s local results take distance from the searcher into account, and no single office is close to both. 2. **The coast and the western towns.** Wellington, Royal Palm Beach and The Acreage lie inland, west of the city. Belle Glade lies farther out, about 33 miles west of the city. The county’s growth plan treats the Glades as a tier of its own, apart from the coastal communities. A business that serves the coast and the western towns needs pages for each. 3. **A West Palm Beach address is not always the city.** The South Florida Fairgrounds has a West Palm Beach street address. Yet the Census Bureau’s address lookup places it outside the city, in unincorporated Palm Beach County. The Acreage has no city government either, though the Census Bureau’s survey counts about 41,000 residents there. Pages and profiles should use the name of the place itself. ### Palm Beach County in numbers - **83%** of Palm Beach County’s land is unincorporated, by county figures - **19.3** square miles of West Palm Beach are a protected water catchment area that feeds its water supply - **10.7M+** visitors to the Palm Beaches in 2025, by the count of Discover The Palm Beaches - **9,042** residents of Westlake in 2025, up from fewer than 1,000 in 2020, by Census figures ## Med spa, roofing, property management and real estate marketing in West Palm Beach The rules on these cards are Florida’s. The ground they cover is local: a 2024 tornado path, more seasonal homes than Broward or Miami-Dade, and addresses that name a city the property is not in. ### Med spa and healthcare SEO Our med spa work in Palm Beach County covers SEO, Google Ads and online booking. We do the same for plastic surgery practices and clinics. If your med spa also offers massage, Florida requires every ad for massage therapy, online ads included, to carry the license number. The ad must also give the establishment’s physical address and the phone number given to the state with its license. Only an owner running more than five locations in Florida can leave out the address and phone number. So the massage page, the Google Ads and each post that promotes massage carry these details from the start. Google’s suggestions for “med spa palm beach” run to Palm Beach Gardens, Boynton Beach and “palm beach county.” So a location page names its own town in the title, not just “Palm Beach.” - Florida rule: Section 480.0465, massage ads - Applies to: Med spas that also offer massage - Services: Med spa SEO, Google Ads, booking pages [Med spa SEO](https://kihanmarketing.com/med-spa-marketing/med-spa-seo/) ### Roofing Before hurricane season, we put roofing SEO, storm pages and Google Ads in place for roofers serving Wellington, The Acreage and Palm Beach Gardens. On October 9, 2024, hours before Hurricane Milton came ashore at Siesta Key on the Gulf coast, an EF-3 tornado crossed western Palm Beach County. The National Weather Service estimated its peak winds at 140 mph. Its path ran from southern Wellington through Loxahatchee Groves and The Acreage, past Jupiter Farms to the Martin County line. In Avenir, in Palm Beach Gardens, surveyors found heavy roof damage and impact-resistant windows blown in. Storm damage here can come from a hurricane that makes landfall on the other coast. Roof repair pages for Wellington, The Acreage and Palm Beach Gardens belong on the site before hurricane season. Florida sets a clock when a contractor takes more than 10 percent of the contract price as a first payment for work on a home. The contractor must apply for any needed permits within 30 days after that payment, and start work within 90 days after the permits are issued. The deadlines do not apply if the contractor has just cause, or if the person who made the payment agreed in writing to a longer period. After a storm like the 2024 tornado, a roofer’s page on what happens after signing can set out that timeline plainly. - Florida rule: Section 489.126(2) - Storm: EF-3 tornado, October 9, 2024 - Services: Roofing SEO, storm pages, Google Ads [Roofing marketing](https://kihanmarketing.com/roofing-marketing/) ### Property management We build websites for property managers who look after Palm Beach County’s seasonal homes, saying plainly what the firm does while owners are away. Palm Beach County has more homes held for seasonal, recreational or occasional use than Broward or Miami-Dade, by Census estimate. Both of those counties have more residents. Those homes stand empty for part of the year. Florida lets an owner, or an agent the owner authorizes, ask the county sheriff to remove people living in a home without permission. It applies only when every condition in the law is met. The home must not have been open to the public when they entered, and the owner must have told them to leave. They cannot be the owner’s immediate family, or current or former tenants under a written or oral rental agreement the owner authorized. No lawsuit over the property can be pending between the owner and any of them. So a manager’s page for seasonal owners can say whether the firm will act as that authorized agent, without promising how the sheriff will respond. - Florida rule: Section 82.036 - Market: 68,613 homes held for seasonal use - Our build: Property manager’s website [Property management marketing](https://kihanmarketing.com/property-management-marketing/) ### Real estate For brokerages and agents in Palm Beach County we build listing pages and town guides, and check team names against Florida’s team rule. A Florida real estate team name may include the word “team” or “group.” It may not include words that suggest a separate brokerage, such as Realty, Real Estate, Properties, Brokers, Associates or LLC. In an ad, the team name cannot appear in larger print than the brokerage’s name. We check team logos, domains, social handles and ad templates against the rule before launch. The City of Boca Raton itself warns that a Boca Raton address does not always mean a home is inside the city. Parts are unincorporated and served by the county, so a listing should say which. Our posts and ads steer buyers to those pages. - Florida rule: FREC rule 61J2-10.026 - Our client: Real estate agency - Result: Clicks 1,545 to 2,478, July to September 2026 against 2025 [See the real estate project](https://kihanmarketing.com/projects/island-dreams-realty/) Brokerages will find more on [real estate marketing](https://kihanmarketing.com/real-estate-marketing/), and the [portfolio](https://kihanmarketing.com/portfolio/) holds the rest of our work. ## Who does the work **Kiran Dasgupta**, Founder and Lead Strategist. Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency. - [Kiran Dasgupta](https://kihanmarketing.com/kiran/): Founder and Lead Strategist - [Hannah Pepito](https://kihanmarketing.com/hannah/): Co-founder and Project Manager - [Shahzad Farooq](https://kihanmarketing.com/shahzad/): Co-founder and Senior Web Developer - [Najma Khan](https://kihanmarketing.com/najma/): Graphic Designer - [Atisam Elahi](https://kihanmarketing.com/atisam/): SEO Strategist - [Ifrah Shah](https://kihanmarketing.com/ifrah/): Social Media Expert ## How to choose the best digital marketing agency in West Palm Beach Five questions show whether an agency knows Palm Beach County or only “South Florida.” Put them to each firm you are considering, us included, before you pick one to handle SEO, websites or ads. 1. **Ask who holds the logins.** Analytics, the Business Profile, the Google Ads account and the domain should all be in your company’s name, so they stay put if you change agencies. 2. **Test them on a Florida rule for your trade.** Ask a med spa agency what an ad for massage must show under section 480.0465. Ask a roofing agency what section 489.126 requires once a contractor takes more than 10 percent up front. 3. **Ask for towns, not “the Palm Beaches.”** A plan should name exact places, such as Palm Beach Gardens, Royal Palm Beach or Lake Worth Beach, and say why those places come first for your business. 4. **Ask how the ads avoid the other Wellingtons.** Listen for location targeting and negative keywords. Without them, an ad for a shared place name can reach people searching for a town in another state. 5. **Look past the star rating.** Read what reviewers say the agency changed for them. Kihan Marketing is rated 5.0 on Google. ## Your West Palm Beach questions, answered ### Do you have an office in West Palm Beach? No. The work is remote, and it happens in accounts held in your name: the website, Google Ads, the Business Profile and Search Console. Our edits show up there for you to review. ### Do you work in Boca Raton, Jupiter and Wellington too? Yes. Jupiter and Boca Raton sit near opposite ends of the county’s coast, and Wellington lies inland. If you serve them, each gets a page on your work in that town, and the ads are set to reach it. ### Is Palm Beach the same place as West Palm Beach? No. The Town of Palm Beach is a separate town, across Lake Worth Lagoon from downtown West Palm Beach. Its homes are different too: about 39 percent are held for seasonal use, against about 7 percent in the city, by Census estimate. A business that serves both needs a page for each. ### Do you offer ADA compliance work for West Palm Beach websites? Yes, as technical work. We check the site against WCAG 2.2 at level AA using a keyboard, a screen reader and automated checks. Then we fix what fails, such as contrast, image descriptions, headings, form labels, focus order and captions. We do this on sites we built and on sites we did not. We never use overlay widgets. This is not legal advice, and no agency can promise that a site will never be sued. ### What are AEO and GEO? AEO and GEO are answer engine optimization and generative engine optimization. Both aim to get ChatGPT, Perplexity or Google’s AI features to suggest your business. Picture someone asking for a med spa in Palm Beach Gardens, or a roofer who covers The Acreage. The work rests on clear answers to questions like these, on pages search engines can index, and on accurate Business Profile details. ### Should a West Palm Beach business start with SEO or Google Ads? Often both. While a new Jupiter or Wellington page gains ground in search, Google Ads can bring calls from those towns. The search terms behind those calls then show which town should get a page next. ## Other city pages in the region - [Fort Lauderdale, Florida](https://kihanmarketing.com/locations/fort-lauderdale/) - [Miami, Florida](https://kihanmarketing.com/locations/miami/) - [Fort Myers, Florida](https://kihanmarketing.com/locations/fort-myers/) - [Naples, Florida](https://kihanmarketing.com/locations/naples/) ## Got a project in West Palm Beach? Start with a marketing audit that checks your site and Business Profile against the towns your customers search from, Jupiter to Boca Raton. (425) 954-3452, info@kihanmarketing.com