--- title: "Free Marketing Audit: Rankings Near Page 1 | Kihan Marketing" description: "A free marketing audit that reads your Google Search Console: every term you rank for, its real position, and which are close to page one. Ask for yours." url: https://kihanmarketing.com/marketing-audit/ published: 2026-09-30 updated: 2026-10-21 --- # Free Marketing Audit Our free marketing audit is for businesses whose website should be doing better in search. We look at what your site actually ranks for in Google right now and where it sits on the page. Then we show which of those positions are close enough to move. What you get back is a short list of search terms with your current position next to each one. Not a scored PDF. ## What you get back Many free SEO audits are software output. You paste in a web address and a crawler, a program that scans the site, runs. Back comes a stack of warnings graded red, yellow and green. It'll tell you some images are missing alt text. It won't tell you which search a customer types before they call you. Ours answers a narrower question. Which searches are already working for you? Which ones are one page away from working? And what's stopping that second group? Four things come back. - **A ranking list.** Every term your site currently appears for in Google, with its position. These are not estimated positions from a third-party tool. They are real positions from Google Search Console, Google's own record of your site in search, where you can grant access. Where you can't, we use live checks. - **A technical read of the site.** Page speed, crawl errors, index status, duplicate meta descriptions, orphaned pages that nothing links to, and [schema markup](https://kihanmarketing.com/glossary/schema-markup/). This is the standard website audit. We treat it as a supporting document, not the headline. - **Your [Google Business Profile](https://kihanmarketing.com/glossary/google-business-profile/) state.** Categories, service areas, photo count, review response rate and post activity. We also check whether your profile actually appears in the [map pack](https://kihanmarketing.com/glossary/local-pack/) for the searches you care about. For a local business, this usually matters more than anything on the website. - **A competitor comparison.** Three competitors and the terms they rank for that you don't. Then an honest view of which of those terms are worth chasing. ## The part that actually matters The band between roughly position 15 and position 40 is where the work pays. Google knows those pages exist and has decided they're relevant. They're just not relevant enough to show on page one. - **A real estate agency in Panama: the profile we hunt for.** In the 12 months to August 2026, [its website](https://kihanmarketing.com/projects/panama-elite-homes/) recorded 111,133 search impressions in Google Search Console, the times it showed up in results. Compare March to August 2026 with the six months just before. Average position went from 29.4 to 16.6, and organic clicks went from 88 to 695. Of the 783 clicks across the full 12 months, 695 came in the second half. Google was already showing the site. It was showing it too low to be clicked. The placement is what moved. - **An Austin roofing company.** [The company](https://kihanmarketing.com/projects/driftwood-builders-roofing/) in Manchaca, Texas had a monthly average position of 27.0 in its Google Search Console in January 2026, when the SEO work began. By September it was 14.6. From July to September 2026, organic clicks more than doubled against the same days in 2025, from 1,076 to 2,203. Position 27 is page three, and position 14.6 is page two. Neither number is a win on its own, but the direction is what the audit measures. Over the 12 months to August 2026, the scale shows up too: 1,244,708 search impressions at an average position of 21.9, producing only 4,169 clicks. That's what page three does to a large volume of demand. The searches exist and the site appears for them, but almost nothing arrives. Impressions aren't a result. They're the raw material, and position is what converts them. Two cautions we'll put in writing. - **Average position can get worse while clicks climb.** It happens when a site starts ranking for many more searches at once. The new terms start deep in the results and drag the average down, even as total clicks rise. When we hand you the ranking list, we'll tell you which of the two is happening on your site. We won't just quote whichever number reads better. - **Some sites don't have that band at all.** A brand new domain with a handful of pages has no positions to improve. The honest answer there is that you need pages before you need optimization. ## How the audit is run We run it by hand, using the same tools we use on client work. - **Search Console.** For real position and impression data. - **Ubersuggest.** For how often terms are searched, and which terms competitors cover. - **Kihan Schema.** Our own tooling, for the structured data checks that are slow to do by hand. - **Kihan Internal Linker.** For how the pages across the site link to each other. That tooling exists because of the work. When we rebuild a property management site past 250 pages, checking schema and internal links by hand stops being possible. So we built the plugins. The audit uses the same instruments. A person reads the output and writes the summary. There's no template with your business name dropped into it. ## What we will not do Three things, so you know what you're not getting. - **A score out of 100.** Those numbers come from whichever tool produced them. They mean nothing outside that tool. - **A content quota.** We won't tell you that you need 40 blog posts a month. Many businesses don't. - **A claim to know your industry when we don't.** We have first-hand ranking work in [property management](https://kihanmarketing.com/property-management-marketing/) and multifamily, real estate, roofing, and med spa and wellness. In those fields we can tell you what normally happens, because we've watched it happen. Outside them, we can still run the audit and read the data correctly. But we'll say so. ## Who this is useful for The audit is most useful if your site has been live for a year or more and gets some traffic from search. It helps most when you suspect the site should be doing better than it is. - **A site that's a year old, with traffic.** That's where we find real openings, not a list of things to build from scratch. - **A second read on the agency you're paying.** We'll look at the Search Console data and tell you whether the trend is up. It's not a comfortable conversation for anyone involved. But it's a fair question, and the data answers it. - **Less useful if.** Your site launched last month. Or your business runs entirely on referrals and you don't plan to compete in search. ## Questions businesses ask about a marketing audit ### What does a marketing audit include? Our marketing audit includes four parts. A ranking list shows every search term your site appears for, with its position. A technical read covers the site itself. A profile check covers your Google Business Profile. A comparison shows three competitors. The positions come from Google Search Console where you grant access, and from live checks where you don't. ### How much does a marketing audit cost? The Kihan Marketing audit is free. A digital marketing audit elsewhere can be paid or free, and free ones are often automated crawler output. Ours is run by hand. A person reads your Search Console data and the output of our own tools. It ends with a short list of the positions worth moving. ### What does a marketing audit look like? Our marketing audit looks like a short list of search terms with your current position next to each one, not a scored PDF. It marks the terms sitting between roughly position 15 and position 40, because those are close enough to move. The technical findings, profile check and competitor comparison come with it as supporting detail. ### Why is a marketing audit important? A marketing audit is important because it shows which searches already work and which are close, before any budget goes into new pages or ads. Without one, it is easy to spend on pages that were never going to move. An audit also gives a second read on whether an agency you already pay is moving your positions up. ### What should a marketing audit accomplish? A marketing audit should end with an ordered list of what to fix, and what each fix is likely to move. It should name the searches worth chasing and the ones that are not. A score out of 100 or a quota of blog posts is not an outcome. Neither tells you which search a customer types before calling. ## How to request one Call (425) 954-3452, email info@kihanmarketing.com, or [send it through the contact page](https://kihanmarketing.com/contact/). Tell us your web address and the two or three searches you most want to win. Those searches shape what we look at first. If you can grant read access to Google Search Console and your Google Business Profile, the audit is much more accurate. That's because we're reading your real data instead of guessing from outside. If you can't, or would rather not, we can still run it. We'll note where the numbers are estimates. ## Keep reading - [Contact](https://kihanmarketing.com/contact/): Call, email or send your website URL, and the first reply will point at something specific. - [SEO and AI Search](https://kihanmarketing.com/services/seo/): Search work judged by where you rank. - [Local SEO](https://kihanmarketing.com/services/local-seo/): Your Google Business Profile and map pack rankings, for customers searching nearby. - [Property Management Marketing](https://kihanmarketing.com/property-management-marketing/): Marketing for management companies: owner leads, renter search and rebuilt property management websites.