--- title: "Multifamily Website Design: Live Examples | Kihan Marketing" description: "Multifamily website design for apartment communities: one shared system, a look of its own for each community, and live websites you can open." url: https://kihanmarketing.com/multifamily-marketing/multifamily-website-design/ published: 2026-09-30 updated: 2026-11-06 author: "Kiran Dasgupta" --- # Multifamily Website Design Kihan Marketing designs and builds apartment community websites for community and portfolio operators, each with a look of its own and live availability. By [Kiran Dasgupta](https://kihanmarketing.com/kiran/), Founder and Lead Strategist ## Do you build apartment websites with live AppFolio availability? Yes. Kihan Marketing builds apartment community websites that show availability, floor plans and pricing from AppFolio through [Listings Pro](https://kihanmarketing.com/property-management-marketing/appfolio-listings-pro/), our WordPress plugin. Each community keeps its own brand and design while availability stays connected to AppFolio, updating on the plugin's next fetch. [How live availability works](https://kihanmarketing.com/multifamily-marketing/apartment-website-design-with-live-availability/). ## What a community website from Kihan Marketing includes - **Live five business days after your prep is in.** - **A look of its own for each community,** on a shared site system. - **Migration from an AppFolio, Rentvine, PMW or template site,** with [old pages redirected](https://kihanmarketing.com/multifamily-marketing/property-management-website-migration/). - **Listings from your software:** AppFolio, Buildium, Rentvine, RentCafe (Yardi), Entrata, RealPage, Rent Manager or Propertyware. - **Domain, Google Business Profile and analytics** kept in your name. ## What are multifamily websites, and what does multifamily website development include? Multifamily websites are the websites of apartment communities and the companies that manage them. They show a renter floor plans, current availability, photos, amenities, the neighborhood and a clear way to tour or apply. We design and build them in WordPress or Next.js, with the search basics set up from the start. ## How the companies that build apartment websites differ Three kinds of company do most of this work, and they suit different owners. | Who builds it | What it suits | What to check | |---|---|---| | Software vendors, such as [RealPage's Demand Marketing](https://www.realpage.com/solutions/demand-marketing/website-design/) (formerly G5) and AppFolio Sites | Owners who want a ready product with availability connected | How much of the design you control, and what happens if you change software | | Multifamily marketing agencies | Owners who want the site and the marketing run together | Whether each community gets its own look, and whose name the domain is in | | Web design firms that sell themes | One community on a deadline | Whether availability connects to your software, and whether buildings on the same theme look alike | Whoever builds it, ask where each floor plan's page lives, how availability stays current, whether the site meets accessibility requirements, and whose name the domain, Google Business Profile and analytics are in. ## Should you use an apartment website template or a custom design? A theme suits one community on a deadline. A custom system suits a portfolio that will keep growing. - **Best for one launch:** a theme, for one community on a [lease-up](https://kihanmarketing.com/glossary/lease-up/) deadline, because it ships fast with a clear scope. - **Best for a growing portfolio:** a custom system, which shares the structure and gives each community its own look. - **The tradeoff:** buildings on the same theme look alike to a renter comparing tabs. - **Cost over time:** the theme is cheaper to start, and on a custom system each new community costs less to build than the first one did. ## What one system across a whole portfolio has to hold The structure is shared: type, spacing, floor plan cards, availability, tour forms and a fair housing footer. What a renter notices is not: the photos, color, name, copy and neighborhood. The test is whether the next community costs less to build than the first one did. Availability needs a clear source, not a page someone remembers to edit. On AppFolio and WordPress, [AppFolio Listings Pro](https://kihanmarketing.com/property-management-marketing/appfolio-listings-pro/), the plugin we wrote, draws your public listings in your own design. ## How is an apartment website different from a property management website? An apartment community website talks to one renter comparing buildings on a phone. A [property management website](https://kihanmarketing.com/property-management-marketing/property-management-website-design/) talks to owners, residents and vendors at once. They are different briefs. | Compared on | Apartment community site | Property management company site | |---|---|---| | Who it talks to | One renter comparing buildings on a phone | Owners, residents and vendors | | What decides the visit | Floor plan, price, move-in date, pet policy and a tour request | What you manage, how you report and how maintenance works | | What it has to rank for | The building's own name and its neighborhood | Owner searches for a manager in each city served | ## Questions apartment owners ask about websites ### Who builds websites for apartment communities? Property management software vendors with their own website products, multifamily marketing agencies, and web design firms that sell themes. Kihan Marketing designs and revamps community websites on one shared system, with a separate identity for each community. The table above shows what each kind of company suits and what to check. ### What features should an apartment website have? An apartment website needs the facts a renter scans for on a phone: floor plans with prices, current availability, the move-in date, the pet policy, and a tour request that works in one go. Then add amenity and neighborhood copy about the real building, a gallery, and a fair housing and accessibility footer. ### What makes an apartment website convert renters? Renters convert when the page answers their questions before they leave: price, what is open now, when they can move in, whether their pet is allowed, and how to book a tour today. Out-of-date availability hurts trust fastest, because it sends a renter to tour a unit that has already leased. ### How long does it take to build an apartment website? How long an apartment website takes depends on how much is built new. A theme can go live in a few weeks. A custom site takes longer the first time, because the shared system gets built first. After that, each new community takes less work, since only the content is new. Our [community website package](https://kihanmarketing.com/property-management-marketing/website-packages/) goes live five business days after your prep is in. ### How often should an apartment website be redesigned? An apartment website has no fixed redesign cycle. Redesign when the site can't be read in search, can't show what is open, or looks like every other building. With a shared system, many fixes are one change across every site, not a full redesign. Availability should stay current between redesigns. ## Keep reading - [Live Availability Websites](https://kihanmarketing.com/multifamily-marketing/apartment-website-design-with-live-availability/): Apartment community websites that show open units, floor plans and pricing from your property management software. - [Website Migration](https://kihanmarketing.com/multifamily-marketing/property-management-website-migration/): Moving from an AppFolio, Rentvine, PMW or template site, with old pages redirected and your accounts in your name. - [Build-to-Rent Website Design](https://kihanmarketing.com/multifamily-marketing/build-to-rent-website-design/): Building and room pages for UK rental operators, with one fixed rent, fees included and booking on the page. - [PM Website Design](https://kihanmarketing.com/property-management-marketing/property-management-website-design/): Template sites from AppFolio, RentCafe and ShowMojo, rebuilt with a page for every managed property. - [Multifamily SEO](https://kihanmarketing.com/multifamily-marketing/multifamily-seo/): A page for every floor plan, amenity copy that says something, and pages a crawler can read. - [Website Development](https://kihanmarketing.com/services/web-development/): Websites on WordPress and Next.js, with SEO built in from the start.