--- title: "Marketing Agency Pricing | Kihan Marketing" description: "How Kihan Marketing scopes an engagement, Google Ads management included: what moves the size of the work, what happens before a quote, and how to ask for one." url: https://kihanmarketing.com/pricing/ published: 2026-09-30 updated: 2026-10-21 --- # Pricing Scoped to the work rather than sold as a package Kihan Marketing prices each engagement against the work it actually contains, so there is no rate card on this page. That is worth explaining rather than asserting, because "it depends" is the least useful sentence an agency can write, and you came here for a number. Here is the honest version. The same published figure would be wrong in both directions at once. A single location business with one address and one service needs five things done properly and nothing else. A management company whose every property needs its own indexable page is a different job by an order of magnitude, and it stays a different job no matter how the invoice is worded. So instead of a number, this page gives you the things that actually move it. Read them, work out which describes you, and the form at the foot will get you a specific answer rather than a brochure. ## What actually changes the size of an engagement Six things, roughly in order of how much they move it. - **How many places you need to be found in.** Each town or city a business serves needs its own page, so more places means more work. One address in one city is the small version. [An Austin roofing company](https://kihanmarketing.com/projects/driftwood-builders-roofing/) started there and now has pages for more than 40 towns and neighborhoods in Central Texas. A contractor with one address that serves the towns around it competes in a separate [local pack](https://kihanmarketing.com/glossary/local-pack/) for each one, from a single point on the map. Every additional place is another page that has to be worth reading on its own. - **How many things need a page of their own.** Every service, property or location that needs its own page adds to the build. [A Seattle property manager](https://kihanmarketing.com/projects/pacific-crest-real-estate/) ran a five page website. Every property they manage now has its own page. Nothing about that is a bigger version of a five page site; it is a production system, and building one costs what building one costs. - **Whether the site can carry the work at all.** Some sites need the work done on them. Others need rebuilding before any of it will hold. That is the single biggest fork on this list, and it is usually obvious within an hour of looking. - **Which of the two ranking systems is broken.** Organic ranks pages, the map pack ranks business entities, and they respond to different work. A business that ranks on page one and is missing from the three map results above it does not need more content. Fixing the wrong one of the two is the most common way marketing money gets spent to no effect. - **Whether the platform's template is in the way.** When a site runs on the website template its platform ships, a rebuild is a bigger job than a redesign, and it is scoped that way. - **Whether there is a date on it.** A [lease-up](https://kihanmarketing.com/glossary/lease-up/) runs on a clock, and so does a launch. A fixed date changes sequencing and what can sensibly be attempted, which changes the shape of the engagement more than people expect. ## What decides your Google Ads management cost For a small business, the first thing to know about paying someone to run Google Ads is that it involves two separate costs, and only one of them is ours. ### The ad budget and the management are two different things The ad budget is what Google charges for the clicks. It goes directly to Google rather than through us, so what the clicks cost is always there to see in the account itself. The management is the work of running that account: deciding what the budget is spent on, and keeping it from being spent on the wrong things. That work covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking, and making sure each ad lands on a page about the thing the person searched for. It also covers the settings nobody looks at again once a campaign is live. On the account of [a cryotherapy studio near Seattle](https://kihanmarketing.com/projects/cryo-sanctuary/), search partners cost more per click than Google search itself, for traffic that isn't on Google. Finding that is part of the job. ### What makes a Google Ads engagement bigger or smaller - **How many campaigns, and how many locations.** One service in one town is one set of campaigns. A contractor serving eight towns, or a company advertising several services, needs ad groups, negative keywords and landing pages for each of them. - **Which kinds of campaign the account runs.** Search campaigns are built keyword by keyword. Performance Max hands much of the targeting to Google and only works as well as the conversion data it is given. [Local Services Ads](https://kihanmarketing.com/glossary/local-services-ads/) are paid per lead and depend on a properly maintained Google Business Profile. An account running more than one of these is more work than one running search alone. - **Whether the landing pages exist.** An ad pointed at a homepage wastes the click. If each campaign needs its own page, building those pages is part of the scope, and because we build sites as well, the ad and the page get fixed together. - **Whether tracking works.** Conversion tracking that fires on a page view means the account is optimizing toward nothing. Tracked phone numbers per campaign show which ads make the phone ring. Setting either up, or repairing it, comes before any budget goes out. - **Whether there is an account already.** An existing account has history to read and usually settings to undo. A business that has never run paid ads starts small, on one platform, with tracking checked first. - **How often you want to see the numbers.** Reporting is part of the scope: how often it comes and how much detail sits behind it. The figure worth reporting is what one qualified lead costs and whether it is going down. ### Questions worth asking any agency about Google Ads Whoever you hire, these questions tell you more than the fee does. 1. **Where does the ad spend go?** Straight to Google, or through the agency? 2. **How is the management fee worked out?** A flat fee, a share of the ad spend, or something else, and what happens to it when the budget changes? 3. **Who owns the Google Ads account?** And its history, if you stop working together? 4. **What counts as a conversion?** A form sent or a call made, or just a page view? 5. **Where will the ads land?** And who fixes the page if people click and do not get in touch? 6. **What number does the report lead with?** If it is clicks or impressions rather than cost per qualified lead, ask why. How we run Google Ads and paid social, with the results from two client accounts, is on the [Google Ads management](https://kihanmarketing.com/services/paid-ads/) page. For a scope on yours, use [the form below](https://kihanmarketing.com/pricing/#form-site_pricing) and put Google Ads in what you are looking for, with how many locations you serve and whether an account already exists. ## What happens before anyone quotes anything The quote comes after the look, not before it. 1. **We read what you already rank for.** Your Search Console, not a crawler report. It says which positions are close enough to move and which are not worth chasing this year. 2. **We look at the profile and the site separately.** Because they are separate systems, and the answer to "why is the phone not ringing" is usually in one of them and not the other. 3. **We say which of the two is the problem.** In plain terms, before any scope is written. If the honest answer is that the work you are asking for is not the work you need, that gets said. 4. **Then the scope, and then the number.** Written against the specific things found in the first three steps, so you can see what each part is for. If it turns out not to be a fit, that gets said too. There are verticals where we have first hand client history and verticals where the capability exists without a client behind it, and that distinction is on the [about](https://kihanmarketing.com/about/) page rather than hidden. ## What this page will not do It will not give you a starting figure to anchor on, and it will not give you a package tier to pick from. Both would be a guess dressed as a price, and the guess would be wrong more often than it was right. What it will do is answer specifically. Fill in the form below with what you are looking for, how big it is and when you need it. The reply offers a time for a free 30-minute strategy call; after that comes the free audit described above, and only then a scope and a price. Call (425) 954-3452 or email info@kihanmarketing.com if you would rather start there. ## Keep reading - [Free Marketing Audit](https://kihanmarketing.com/marketing-audit/): We read your Search Console and show which positions are close enough to move. - [SEO and AI Search](https://kihanmarketing.com/services/seo/): Search work judged by where you rank. - [Google Ads and Paid Social](https://kihanmarketing.com/services/paid-ads/): Campaigns on Google and Meta, judged on what a qualified lead costs. - [About](https://kihanmarketing.com/about/): Who we are, what we built, and the team behind the work. - [Portfolio](https://kihanmarketing.com/portfolio/): Websites, social graphics, logos, flyers and online stores we have built and designed. - [Contact](https://kihanmarketing.com/contact/): Call, email or send your website URL, and the first reply will point at something specific.