---
title: "KEO Management: SEO and Social Media | Kihan Marketing"
description: "A Dayton property management company: SEO, backlinks and social media, plus rewritten listing copy inside AppFolio. The website stayed theirs."
url: https://kihanmarketing.com/projects/keo-management/
published: 2026-09-30
updated: 2026-10-13
---

# SEO, Social and Listing Copy

Three workstreams for one management company

KEO Management is a property management company based in Dayton that runs AppFolio.

The engagement covered [SEO](https://kihanmarketing.com/services/seo/) and [social media](https://kihanmarketing.com/services/social-media/): backlink building and a running schedule of social posts. Not the website. That was theirs when we arrived, and it stayed theirs. Ordinary agency work, done properly, plus a pass through the listing copy inside AppFolio, the platform they already paid for every month.

## The search and social half

We did not build or rebuild the site. So the search work had to take the site as it stood, and a property management site is an awkward shape for search.

- **The double load.** [Property management sites](https://kihanmarketing.com/property-management-marketing/) have to work for two different visitors at once. A renter wants to know what's available, what it costs, and whether anyone will actually show it to them this week. An owner wants to know whether you'll take their building seriously and who you are. One site has to serve both without either visitor feeling like they walked into the wrong building.
- **Many don't manage it.** They pick the renter and leave the owner with a contact form. Or they pick the owner and bury availability three clicks down.
- **The template shape.** Many management companies run the website template their platform ships, often a short brochure site with a link out to the listings. It works for a renter who already knows your name. It does less for the renter who doesn't.

The backlinks and the social posts ran on a schedule against that site, unchanged.

## The AppFolio part

This is the reason the page exists. KEO already ran AppFolio. The work was about getting more from it.

AppFolio is a large piece of software. It's sold to people whose actual job is managing buildings, not learning software. The parts that get used are the parts you can't avoid: rent, work orders, and the owner statements that have to go out whether anyone reads them or not. The rest sits there.

- **We optimized their listing marketing inside AppFolio.** Listing copy tends to get typed once, at speed, by whoever posted the unit on the day it went vacant. Then it never gets touched again. It's the piece of writing that does the most work in the whole business, and the piece nobody edits. We went through it.

## What the work covered

- **SEO.** Backlinks built against the site as it stood.
- **Social media.** A running schedule of posts.
- **Listing marketing.** The copy inside AppFolio, gone through and rewritten.

If you're running AppFolio and getting less out of it than you should be, that's a conversation worth having. Call (425) 954-3452 or email info@kihanmarketing.com.

## Keep reading

- [PM Website Design](https://kihanmarketing.com/property-management-marketing/property-management-website-design/): Template sites from AppFolio, RentCafe and ShowMojo, rebuilt with a page for every managed property.
- [Property Management SEO](https://kihanmarketing.com/property-management-marketing/property-management-seo/): SEO that brings owners to your management company and renters to your communities.
- [Social Media](https://kihanmarketing.com/services/social-media/): Posts, graphics and paid social for local businesses, planned around the people you need to reach.
- [Property manager, Seattle](https://kihanmarketing.com/projects/pacific-crest-real-estate/): A five-page AppFolio site rebuilt to more than 250 pages, with a page for every managed property and AppFolio Listings Pro.