--- title: "Estate Agent Website Design for UK Agents | Kihan Marketing" description: "Estate agent website design for UK estate and letting agents: one fixed rent, material information, CRM feeds and cookie consent. See what a listing shows." url: https://kihanmarketing.com/real-estate-marketing/estate-agent-website-design/ published: 2026-10-26 updated: 2026-10-26 author: "Kiran Dasgupta" --- # Estate Agent Website Design For estate and letting agents, built to the rules for England Estate agent website design in the UK starts with the rules a listing page now has to follow. Rents must be shown as one fixed figure. Prices must include mandatory fees. Listings must flow from the agency's CRM to the website and the portals. Kihan Marketing builds the website around those rules. By [Kiran Dasgupta](https://kihanmarketing.com/kiran/), Founder and Lead Strategist This page is for independent estate agencies and lettings firms. It suits those who want a site that does more than repeat what Rightmove and Zoopla already show. A UK agency site carries three jobs at once. It has to list homes. It has to follow the advertising and data rules for England. And it has to win the landlord who is choosing who to instruct. Most sites are built around the first job only. Letting agent website design, estate agent web design and property website design all cover this same ground. This page covers what the site has to do first, then how we build it. Rules change, so each point below is what the site is built to show. Confirm the legal detail with your own adviser. ## What a listing page has to show ### One rent, stated plainly Since 1 May 2026, the Renters' Rights Act applies in England. [Government guidance for landlords](https://www.gov.uk/guidance/renters-rights-act-an-overview-for-landlords) says an asking price must be published and that a landlord cannot accept offers above the advertised rent. A listing built to show a range, or the words "offers over" or "best and final", works against that. So the listing template carries one rent figure per period. Its wording leaves no room for bidding. ### Wording that does not exclude anyone The same guidance says a landlord cannot discriminate against potential tenants who are on benefits or who have children. Phrases such as "no DSS" or "no children" do not belong in a listing, a filter or a form. The listing fields and filters are built without either phrase, and the team is told why. ### The material information Leaving out material information is an unfair commercial practice under the Digital Markets, Competition and Consumers Act. [Propertymark's note](https://www.propertymark.co.uk/resource/material-information-guidance-withdrawn-as-the-digital-markets-competition-and-consumers-act-takes-over.html) explains that the older trading standards guidance was withdrawn and that no replacement has been issued for agents. The [NRLA's list](https://www.nrla.org.uk/resources/pre-tenancy/material-information-in-adverts), from guidance since withdrawn, is still a practical baseline for a lettings listing: - **On the front of the listing.** The rent per period, any bills included, the council tax band and the deposit. - **Always included.** Bedrooms, room sizes, property type and the floor in a larger building. - **When they apply.** Heating, broadband, mobile signal and parking, plus building safety issues such as cladding or flood risk. The listing template gives each item its own field, so an incomplete listing is visible to the person publishing it. ### Prices that include the mandatory fees The Competition and Markets Authority's [unfair commercial practices guidance](https://www.gov.uk/government/publications/unfair-commercial-practices-cma207/unfair-commercial-practices) lists the total price, including any mandatory fees, taxes and charges, as material information. It describes drip pricing as showing a headline price and adding mandatory charges later. [Osborne Clarke's summary](https://www.osborneclarke.com/insights/uk-cma-finalises-guidance-price-transparency-under-dmcca-and-begins-enforcement-action) of the final price guidance says each invitation to purchase must give a total price with all mandatory fees. A mandatory fee that appears only at the last step of an inquiry is the pattern to avoid. The site shows the full price where the visitor first sees it. ## What the site connects to ### The CRM is the source of truth An agency keeps its listings in a CRM. The CRM sends them to the portals, and the website reads from the same record. [Zoopla's documentation](https://www.zoopla.co.uk/realtime-documentation) describes this for its real-time listings service. The agent's central data system sends JSON messages over HTTPS, and a sandbox exists for testing. Rightmove and OnTheMarket run feeds of their own. If the website keeps its own copy of a listing, it drifts. The rent on the site stops matching the rent on the portal, and that is a compliance problem as well as an annoyance. ### WordPress, with a listing plugin or built to order On WordPress, [Property Hive](https://wp-property-hive.com/pricing/) is a property plugin whose import feature works with more than 50 estate agency CRMs. It suits an agency that wants to edit its own site. A Next.js build suits a larger agency or a group that wants its own search and full control over each listing page. We build both. Check whether your CRM's feed is supported before choosing either. ## Cookies, forms and data The Information Commissioner's Office published its [final cookie and tracking guidance](https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2026/04/final-storage-and-access-technologies-guidance-published/) on 29 April 2026. Its [page on exceptions](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/what-are-the-exceptions/) says analytics can fall under an exception to consent only if: - the sole purpose is statistics on how the service is used - the data is used in aggregate - visitors are told clearly - there is a simple and free way to object Advertising is outside that exception. So the site has a consent banner that holds ad tags until a visitor agrees. Analytics is configured to stay within the exception where possible. Every valuation request and viewing form also carries privacy information at the point of collection. The ICO's [right to be informed](https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/right-to-be-informed/) page says you must provide it at the time you obtain the data. ## What wins the landlord, not only the tenant Letting agents win business twice: tenants who inquire, and landlords who instruct. Portals serve the first group. The agency's own site serves the second. - **A page for each area you cover.** Rents, who rents there, transport and what lets quickly. Written about the place, not a template with the town swapped in. - **A landlord page with real answers.** What a management service covers, how a tenancy starts and ends under the new rules, and what the landlord supplies. - **The team as people.** Real photos, who handles which area, and how to reach them. This is the search side of [real estate website design](https://kihanmarketing.com/real-estate-marketing/real-estate-website-design/), applied to UK lettings. ## How the build runs ### Discovery Which CRM the agency uses, which portals it lists on, which areas it covers, and whether it sells, lets or both. The page set is decided here. ### Structure Listing fields that match the rules above, URL patterns for live and let-agreed listings, and the connection to the CRM feed. Internal links and structured data are planned at this stage too. ### Design and build Listing and area templates, the landlord pages, the valuation form, the consent banner and the privacy notices. The site has to load quickly on a phone, because that is where most renters browse. ### Content and launch Area guides with real local knowledge. Then launch, with tracking in place so each valuation request can be traced to its page. ## Questions agents ask about website design ### What should an estate agent website include? An estate agent website should include listing pages fed from the agency's CRM, area guides and a valuation request form. It also needs landlord and seller pages, the team with real photos, and privacy and cookie information. For lettings in England, each listing should show one fixed rent and the material information buyers and renters need. ### What must a letting agent website show in England? A letting agent website in England should show one asking rent per listing, with no wording that invites offers above it. It should avoid language that excludes renters on benefits or with children. It should also show the material information, such as bills included, council tax band and deposit. Confirm the detail with your own adviser. ### Can I use WordPress for an estate agent website? Yes. WordPress works well when the agency wants to edit its own site. A property plugin such as Property Hive can import listings from many estate agency CRMs. Check that your CRM is supported, and ask how the plugin builds listing pages for search engines. ### How do listings get from my CRM to my website? Listings are held in the CRM. The CRM sends them to the portals, and the website either pulls them through the CRM's feed or receives them through a plugin. Keeping one source avoids a site that shows a different rent from the portal. ### Do I need a cookie banner on my agency website? Usually yes. UK guidance lets analytics run without consent only under narrow conditions, and advertising tags are outside that exception. A site that uses ad pixels, social plugins or remarketing needs consent first. Confirm your own setup with your adviser. ### Can a website guarantee it meets the rules? No site can promise that, because the rules change and depend on how an agency lets and advertises. Kihan Marketing builds the site to show the information the rules point to, and flags what to check with your own adviser before launch. **Related:** [real estate marketing](https://kihanmarketing.com/real-estate-marketing/), [real estate website design](https://kihanmarketing.com/real-estate-marketing/real-estate-website-design/), [real estate SEO](https://kihanmarketing.com/real-estate-marketing/real-estate-seo/), [website development](https://kihanmarketing.com/services/web-development/). ## Keep reading - [Real Estate](https://kihanmarketing.com/real-estate-marketing/): SEO, websites, social media and lead generation for agents and brokerages, with neighborhood pages that last. - [Real Estate Website Design](https://kihanmarketing.com/real-estate-marketing/real-estate-website-design/): Neighborhood guides, crawlable listings and a way to get in touch with no registration wall. - [Real Estate SEO](https://kihanmarketing.com/real-estate-marketing/real-estate-seo/): Neighborhood guides, listing pages that outlast their inventory, and answers for buyers who live abroad. - [Website Development](https://kihanmarketing.com/services/web-development/): Websites on WordPress and Next.js, with SEO built in from the start.