--- title: "Google Ads Agency for Qualified Leads | Kihan Marketing" description: "PPC and Google Ads management, plus paid social on Meta, judged on cost per qualified lead. See one account's click-through rate rise from 0.13% to 4.64%." url: https://kihanmarketing.com/services/paid-ads/ published: 2026-09-30 updated: 2026-10-21 --- # Google Ads Management And the paid social that runs beside it Kihan Marketing is an agency that runs Google Ads and paid social for businesses that want leads now. Paid ads buy attention today. SEO earns it over months. Both matter, and they solve different problems. This page covers how we run ads, which platforms our ad spend has actually run on, and what we measure. ## Cost per qualified lead is the number to ask about Impressions, clicks and click-through rate describe how an ad behaves. An impression is one showing of the ad. Click-through rate is the share of those showings that got a click. None of them tell you whether your business got anything out of it. Ask any PPC agency what one qualified lead costs, and whether that number is going down. ## Two accounts, and how they're actually built The two accounts belong to a cryotherapy studio in Renton, Washington and a Sint Maarten real estate agent. In both, the ads run alongside a website we built. [The first](https://kihanmarketing.com/projects/cryo-sanctuary/), the studio, was stuck on page two of Google when they came to us. We run their Google Ads and Meta ads. We manage their Google Business Profile and their Yelp business page. And we rebuilt the website, with hyper-local location pages and a booking page on Amelia. That mix is on purpose. A local service business can be found four ways at once: a paid search ad, a [map pack](https://kihanmarketing.com/glossary/local-pack/) listing, a Yelp page and the regular search results. Say you run the ads but not the profile and the booking flow. Then you're paying for clicks that land on a page you don't control, and end at a booking step you can't fix. - **Organic search, July to September 2026 against the same days in 2025.** Organic clicks in Google Search Console went from 180 to 761. - **Paid search, Q4 2023 against Q3 2026.** The studio's Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026. [The second](https://kihanmarketing.com/projects/wei-landgraf/), a Sint Maarten real estate agent, was a different kind of problem. We built a complete new real estate website. The first phase had one commercial job: sell one development. That meant a dedicated [landing page](https://kihanmarketing.com/glossary/landing-page/), Meta ads pointed at it, and organic growth running underneath. - **Why Meta, not search.** Selling units in one named development is a narrow targeting problem. You aren't [advertising real estate](https://kihanmarketing.com/property-management-marketing/property-management-google-ads/) in general. You're looking for a few people with the money and the intent to buy in one building on one island. And almost nobody types the name of a development they've never heard of. Search catches demand that already exists. Paid social has to create it. The second phase widened it into a full Sint Maarten site. It covers realty, visas, island updates and concierge, with guide pages, hub pages and near-me pages, plus vacation rental listings. ## What we fix inside a Google Ads account Search is where intent is highest and waste is easiest. The mistakes we build against are the familiar ones. - **Broad match with no negative keyword list.** You pay for every search that shares a word with yours. [Google's help page on negative keywords](https://support.google.com/google-ads/answer/2453972?hl=en) says they let you exclude search terms and focus on the keywords that matter to your customers. - **One ad group carrying thirty unrelated terms.** So no ad can match any of them well. - **Conversion tracking that fires on a page view.** Instead of on a form submission. The account then optimizes toward nothing. - **Ads pointed at a homepage.** Instead of a page about the thing the person searched for. So the work covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking, and matching the landing page to the ad. Where we run the ads and also run the site they land on, the ad and the page get fixed together. No one team blames the other. Network settings are an ordinary example of what that review turns up. On the Google Ads account above, search partners, other sites that show Google's ads, cost more per click than Google search itself, for traffic that isn't on Google. That's a checkbox in the campaign settings, not a strategy. [Google's help page on the Search Network](https://support.google.com/google-ads/answer/1722047?hl=en) says search partners are included by default when you create a Search campaign. It's the kind of thing nobody looks at again once a campaign is live. ## Paid social across four platforms Paid social is social media advertising: the ads you pay to show on Facebook, Instagram, TikTok and LinkedIn. Those are four different buying situations, not one channel. - **Meta: Facebook and Instagram.** This is where our own paid social spend has run. It suits local service businesses and property, and the offer is visual. You can define an audience by location and interest. In the US, property ads run under Meta's housing special ad category, which limits targeting by age, gender and location. Both accounts above use it. - **TikTok.** Rewards video that feels native to the app over polished ads. It suits a product you can show in a few seconds. - **LinkedIn.** LinkedIn ads suit a business that needs to target by job title and company size, which LinkedIn is built around. Clicks usually cost more than on the other three, so a customer has to be worth enough over time to absorb that. We can build and run TikTok and LinkedIn campaigns too, and we'll tell you when a platform is wrong for you. LinkedIn ads for a low-priced service are a way to spend money, not a way to get leads. ## Everything after the click Advertising delivers a click. What happens next decides whether it becomes a lead. We build the pages and tools that catch those clicks. - **Rebuilt CTAs and lead capture forms.** CTAs, or calls to action, are the buttons and lines that ask a visitor to act. We rebuild them, and the forms behind them, across whole sites. - **A booking page on Amelia.** A booking page on Amelia lets a visitor book on the page the ad sent them to, so the ad, the page and the calendar are one flow. A conversion is the action an ad is there to produce, such as a booking or a call. Check which device your conversions come from before you build anything. It settles what the landing page and the booking step have to be built for. A booking flow that works on a laptop and fights you on a phone isn't a booking flow for a local service business. That's why we don't sell ad management cut off from the site. Say your form is broken, your phone number can't be tapped on mobile, or your landing page takes six seconds to load. Then no amount of bid tuning will fix your [cost per lead](https://kihanmarketing.com/glossary/cost-per-lead/). [Google's page on Ad Rank](https://support.google.com/google-ads/answer/1722122?hl=en) counts the landing page as part of ad quality. It also says higher quality ads can often lead to a lower cost per click. ## Paid and organic answer different problems Paid and SEO run on different clocks. - **Paid.** It turns on and brings traffic the same day. Stop paying and it stops the same day. - **SEO.** SEO takes months before it produces anything, then keeps producing without extra spend. Our [SEO services](https://kihanmarketing.com/services/seo/) page shows what that climb looks like. Paid buys time while SEO builds. It brings in leads during the months when organic is still climbing. It also shows you which keywords actually convert, before you spend six months writing content for them. For many clients the right answer is both. Over time, paid should bring in a smaller share of your leads, not a larger one. ## What we need from you before we start Four things, and the last two matter most. - Access to your existing Google Ads and Meta accounts. - Whatever history is sitting in them. - How many leads from each channel actually become customers. - What a customer is worth to you. Without those last two, we can only aim for cheap leads instead of good ones. That's a different and worse outcome. Never run paid ads before? We start small, on one platform, and check that tracking works before any ad spend goes out. ## Questions businesses ask about Google Ads ### What is Google Ads management? Google Ads management is the ongoing work of running an account so the budget buys qualified leads. It covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking and landing pages that match the ad. It also means checking settings like search partners, which can cost more per click than Google search itself. ### How much does a Google Ads agency cost? The cost of a Google Ads agency depends on how much work the accounts need. The number of campaigns and platforms, whether tracking must be rebuilt, and whether landing pages must be built all move it. Our [pricing](https://kihanmarketing.com/pricing/) page explains what changes the scope. The [free marketing audit](https://kihanmarketing.com/marketing-audit/) shows where your search stands first. ### How much does Google Ads cost per lead for a small business? Google Ads cost per lead depends on what each click costs and how many visitors act. Cost per click varies by market, by search term and by how many competitors bid on it. [Google's page on actual cost per click](https://support.google.com/google-ads/answer/6297?hl=en) says you often pay less than your maximum bid, because you pay only what it takes to beat the ad ranked just below yours. The landing page matters too, so check which device your conversions come from and build the page for it. ### Is Google PPC worth it? Google PPC is worth it when the account is built to buy qualified leads, not cheap clicks. Pay-per-click ads bring traffic the same day and stop when the spending stops. They pay off most when the landing page works on a phone, tracking counts real leads, and you know what a customer is worth to you. ## Talk to us We are rated 5.0 on Google. Call (425) 954-3452 or email info@kihanmarketing.com. ## Keep reading - [Property Management Advertising](https://kihanmarketing.com/property-management-marketing/property-management-google-ads/): Google Ads and paid social for management companies and apartment communities. - [Cryotherapy studio near Seattle](https://kihanmarketing.com/projects/cryo-sanctuary/): A Renton cryotherapy studio on a new site with online booking, and organic clicks from 180 to 761, Q3 2026 against Q3 2025. - [Real estate agent, Sint Maarten](https://kihanmarketing.com/projects/wei-landgraf/): A real estate development launched on Meta ads, then a resource site with 738 clicks from Google in the 12 months to August 2026. - [Local SEO](https://kihanmarketing.com/services/local-seo/): Your Google Business Profile and map pack rankings, for customers searching nearby. - [Med Spa and Wellness](https://kihanmarketing.com/med-spa-marketing/): SEO, websites and online booking for med spas and wellness studios.