--- title: "Social Media Management Company | Kihan Marketing" description: "Social media marketing for local businesses: planned posts, original graphics, and paid social on Instagram and Facebook. See how we plan it." url: https://kihanmarketing.com/services/social-media/ published: 2026-09-30 updated: 2026-10-21 --- # Social Media Management Planned around the people your business needs to reach Kihan Marketing is a social media management company for local businesses: roofers, dentists, med spas, law firms, home service companies, real estate agents and property managers. We plan the posts, design the graphics and run paid social where it makes sense. All of it connects to your website and your search work. Many businesses talk to more than one kind of customer on social, and those people want different things. A med spa has first-time clients and regulars. A roofer has homeowners with a leak today and homeowners planning ahead. A property manager has owners, residents and vendors. We start by naming those groups for your business. Then we plan and design posts for each one. ## What social media management with us includes Every engagement is some mix of the same six parts. We agree on the mix with you at the start. - **Knowing who you're talking to.** We name the groups you need to reach before we write a single post. Then we plan for each one, not for one blended customer. - **A content calendar.** Posts planned ahead, on the platforms your customers actually use. Each post has a clear job. Who uses each platform differs by age. In [Pew Research Center's 2025 survey of U.S. adults](https://www.pewresearch.org/internet/fact-sheet/social-media/), 80 percent of adults under 30 said they use Instagram, against 19 percent of those 65 and older. - **Original design.** Graphics made for your business, in your colors and type. No stock templates that your competitors use too. They fit your [brand design](https://kihanmarketing.com/services/brand-design/), so a post looks like it came from the same business as your website. - **Paid social.** Ads on Facebook and Instagram, with TikTok or LinkedIn where they fit, when there is a page worth sending people to. - **Google Business Profile and Yelp.** Neither is a social network, but for a local business they work like one. They are often where a new review shows up first. [Google's Business Profile help](https://support.google.com/business/answer/7091?hl=en) says more reviews and positive ratings can help a business's local ranking. - **Connected to your site and search.** Social works better when it points to a page that answers the question the post raised. It also works better next to your SEO, not apart from it. ## Social work by industry Each industry asks something different of social. Here is how we approach each one. ### Roofing For roofers, we design social and ad graphics alongside the SEO and website work. A roofer's YouTube channel can feed the website too. Each new video becomes a post on the site, with [schema markup](https://kihanmarketing.com/glossary/schema-markup/) (labels that help Google read the page) and links to related pages. More in [roofing marketing](https://kihanmarketing.com/roofing-marketing/). ### Med spa and wellness For med spas, we design the social graphics for each treatment. We run Meta ads next to Google Ads, and we manage the Google Business Profile and Yelp page. We can also build the booking page. See [med spa marketing](https://kihanmarketing.com/med-spa-marketing/) for the rest of the work in this field. ### Real estate For real estate, we can run social media, the website and SEO together. When search is bringing people in, social does not have to find every lead on its own. To sell a new development, we pair a [landing page](https://kihanmarketing.com/glossary/landing-page/) with Meta ads and organic growth. More on this category on our [real estate marketing](https://kihanmarketing.com/real-estate-marketing/) page. ### Property management Property management social media has to reach three groups who want opposite things: owners, residents and vendors. For [a property management and real estate company](https://kihanmarketing.com/projects/red-roof-rentals/) in [Tacoma](https://kihanmarketing.com/locations/tacoma/), we ran four months of SEO and social media together. The design was original, and the targeting was split three ways. - **Owners.** Owners are the revenue audience, deciding whether to hand a building to a management company. They want proof you can do the job: how vacancies get filled, how maintenance is handled, what the reporting looks like. - **Residents.** The retention audience. They already live there. They want the practical things said in a neighbor's voice: renewal timing, maintenance requests and community notices. - **Vendors.** Vendors are the operations audience: plumbers, landscapers and turn crews. They want to know how to get on the list and how payment works. Alongside the social work, we removed duplicate meta descriptions, published blogs and built backlinks. For [a property management company](https://kihanmarketing.com/projects/keo-management/) in Dayton, we ran social posts and SEO on a website that stayed theirs. We also optimized their AppFolio listing marketing. More on this field in [property management marketing](https://kihanmarketing.com/property-management-marketing/). ### Dental, law firms and home services We don't have social work to show for these three yet. Here is how we would approach each one. - **Dental practices.** Posts that answer what a new patient wonders before booking: what a first visit is like, what a treatment involves, who they will see. Patient photos only with written consent. More in [dental marketing](https://kihanmarketing.com/dental-marketing/). - **Law firms.** Plain answers to the questions people ask in your practice area. Posts that introduce the people at the firm. Nothing that promises a result. More in [law firm marketing](https://kihanmarketing.com/law-firm-marketing/). - **Home services.** Posts timed to the seasons when people need you, photos of real jobs from your crews, and your reviews. Real reviews only. Under the [FTC's rule on consumer reviews](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers), in effect since October 21, 2024, a business can be liable for writing fake reviews or buying ones it should have known were false. More in [home services marketing](https://kihanmarketing.com/home-services-marketing/). ## Paid social We run paid social on Facebook and Instagram, and we can build TikTok and LinkedIn campaigns when they fit. We hold to one rule: the ad points to a page built for it. - **A new real estate development.** The ads get their own landing page. - **A med spa treatment.** Paid social for a med spa treatment leads to a booking flow. Sending paid social to a homepage is a common way to waste the budget. More on how we run it on the [Google Ads and paid social](https://kihanmarketing.com/services/paid-ads/) page. ## Questions businesses ask about social media management ### What does social media management include? Social media management is planning, designing and running a business's social posts, and often its paid social. With us it covers naming the groups you talk to, a content calendar, original design, and ads on Facebook and Instagram, with TikTok or LinkedIn where they fit. It also covers the Google Business Profile and Yelp page. Each post points to a page on your site. ### What is the difference between social media management and social media marketing? The terms overlap, and people often use them for the same thing. Social media management usually means running your accounts: planning, designing and publishing the posts. Social media marketing is the wider job of winning customers through social. That adds paid ads, targeting, and a page on your site for each campaign. We do both. ### How much do social media management companies charge? What social media management companies charge depends on the work. The number of platforms, how often you post, whether graphics are designed from scratch, and whether paid social runs alongside all move the cost. Our [pricing](https://kihanmarketing.com/pricing/) page explains what changes the scope. The [free marketing audit](https://kihanmarketing.com/marketing-audit/) shows where your search and profiles stand first. ### How much should a small business spend on social media marketing? A small business should set its social media spend from what a customer is worth and where its customers spend time. Start small, on one platform, and check that tracking works before more budget goes out. Paid social also needs a landing page built for the ad, or the spend is wasted on a homepage. ### Should a small business hire a social media manager or an agency? A small business should choose by how much of the work it needs done. A social media manager on staff knows the business day to day. But it is a lot to ask one person to plan the posts, design them, run ads and track results. An agency brings those skills as a team. With us, [Ifrah Shah](https://kihanmarketing.com/ifrah/) handles social media and [Najma Khan](https://kihanmarketing.com/najma/) designs the graphics. ### Is social media management worth it? Social media management is worth it when the posts connect to a website that answers the questions they raise. On its own, social has to find every lead. Next to SEO, it works with search instead. It also works better when each group you talk to gets posts made for what that group wants. ## Talk to us Rated 5.0 on Google. Call (425) 954-3452 or email info@kihanmarketing.com. Tell us what you sell and who buys it. We will tell you which groups your social should talk to first. ## Keep reading - [Roofing company, Austin](https://kihanmarketing.com/projects/driftwood-builders-roofing/): One location grown to the whole Austin metro, with a 250+ page site and organic clicks more than doubled, July to September 2026 against 2025. - [Cryotherapy studio near Seattle](https://kihanmarketing.com/projects/cryo-sanctuary/): A Renton cryotherapy studio on a new site with online booking, and organic clicks from 180 to 761, Q3 2026 against Q3 2025. - [Real estate agency, Sint Maarten](https://kihanmarketing.com/projects/island-dreams-realty/): Social and SEO for a real estate agency: 8,392 clicks from Google in the 12 months to August 2026, at an average position of 12.1. - [Property manager, Tacoma](https://kihanmarketing.com/projects/red-roof-rentals/): Four months of SEO and social for a Tacoma property manager on AppFolio. - [Brand and Design](https://kihanmarketing.com/services/brand-design/): Logos, brand identity and print that look like one business on your site, ads and social. - [Google Ads and Paid Social](https://kihanmarketing.com/services/paid-ads/): Campaigns on Google and Meta, judged on what a qualified lead costs.