Here's what's true of a business like this. Few people wake up searching for "cryotherapy." They search for the thing that hurts, or the thing they want gone. And they add a place: Renton. Kent. Near me. So the one big search term everyone fixates on isn't where the appointments come from. They come from a wide, messy spread of searches, and a five-page brochure site has no way to answer them. That shaped the whole engagement.
SEO
From the technical baseline through treatment and location content.
A rebuilt website
Replacing the old site.
Booking on Amelia
On its own page, wired into the site.
Google Ads and Meta ads
Run alongside the organic work.
Google Business Profile and Yelp
Taken over and managed.
Location pages and AI citability
Hyper-local pages, and the work that makes a site quotable by AI answer engines.
Not all at once, and not in that order, but that's the scope.
Cryo Sanctuary, Google Ads click-through rate
What got built
The rebuild came first, because there wasn't much point pushing traffic at the old site.
Booking on Amelia
A cryotherapy studio needs booked appointments. A contact form that lands in an inbox somebody checks between clients doesn't do that job. So booking runs on Amelia, on its own page. It's wired into the site, not bolted on as a link out to somewhere else.
Location pages, written
This is the part people get wrong most often. A location page that just swaps the city name into the same paragraph is a doorway page. Google's spam policies list pages aimed at different cities that funnel people to one page as an example. So each one had to be written around what's actually true of that area and how people there search. That's slower. It's also the version that holds up.
The profiles, managed properly
For a walk-in wellness business in a suburb, med spa marketing often comes down to the map pack. Someone in Renton searching on a phone usually sees the map results before a single blue link. None of the profile work is clever. It's just done, consistently: categories, service lists, photos, hours, posts, and review replies on Google and on Yelp. Many competitors in a suburban market don't manage that.
What the search numbers show
All three come from the site's own Google Search Console.
The 12 months to August 2026
1,457 clicks and 89,939 impressions.
July to September 2026, against the same days in 2025
Organic clicks went from 180 to 761.
March to August 2026, against the six months before
Clicks went from 357 to 1,098.
Page two is a particular kind of frustrating.
Ads and AI citability
Google Ads and Meta ads ran alongside the organic work, not instead of it. For a local service business, that's mostly about covering the gap while rankings build. After that, it's about buying the searches that are too competitive to earn.
The figures below are from the Google Ads account, for its first quarter, Q4 2023, and for Q3 2026. They are ad platform numbers, not organic ones, and the two don't mix.
Q4 2023
A click-through rate of 0.13 percent.
Q3 2026
A click-through rate of 4.64 percent.
Organic got broader as the site began showing up for a far wider spread of searches. The ads moved the other way on purpose. We cut the matching that put the ad in front of people who were never going to click it. One account got broader and the other got narrower. Both were the right move. Neither reads correctly if you use impression counts as a scoreboard. What matters is who is on the other side of them.
Someone looking for a cryotherapy studio is often out somewhere, on a phone, deciding in the next couple of minutes. The ad copy and the booking page both have to survive that.
Meta ads ran too, alongside Google Ads and the organic work. The old site is gone.
We also made the site AI citable. It's structured so that when someone asks an AI assistant about cryotherapy near Renton, the pages can be read, quoted and credited, not skimmed past. That work doesn't show up in Search Console at all. That's its own argument against judging a site by one dashboard.
