On this page
- Google Business Profile optimization: what we work on inside the profile
- Location pages are not profile work, and you need both
- What multi-location work actually requires
- Google Maps SEO: the map pack is a separate ranking system
- Local map pack optimization: how we work on it
- Multifamily SEO services for apartment communities
- What a single-location business actually needs
- What can actually be controlled
- Talk to us about your local visibility
- Questions businesses ask about local SEO
- What clients say
- Prices and plans
A local SEO agency for map pack and location pages
Local SEO and Google Business Profile optimization are how a business shows up when people nearby search for what it sells. Kihan Marketing provides both. We set up and optimize Google Business Profiles (primary category, services, description, hours, attributes, photos, posts and review handling), we build the location pages and schema that win searches in nearby towns, and we handle the local map pack, for businesses that serve a set area, from a single storefront to many locations. We also do this for multifamily and property management companies, where every apartment community is its own location. Your website and your Google Business Profile get ranked by two different systems, and we work on both.
A business can sit on page one for its main service and still be missing from the map pack. The map pack is the set of map results Google usually shows near the top of the page. Being missing from it does not mean the SEO campaign has failed. It means two ranking systems are giving two different answers, and usually only one of them is being worked on. This page explains what the map pack responds to and what multi-location work involves past a handful of cities.
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Want a second look first? Start with a free marketing audit.
Google Business Profile optimization: what we work on inside the profile
Kihan Marketing optimizes a Google Business Profile by auditing every field Google reads, correcting the ones that are wrong or empty, and then keeping the profile current: the primary category, the services list, the description, hours and attributes, photos and posts, and the way reviews are requested and answered. Profile work is where a lot of the movement comes from, because these fields tell Google which searches the business should match.
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Primary category
The main category you choose for the business. It has the most direct effect on relevance, and it is often set wrong at signup. A cryotherapy studio filed under "wellness center" competes in a different pool than one filed under "cryotherapy service".
Services and products
Each entry is one more thing Google can match to a search. Many profiles have none.
Business description, hours, attributes, service area
The description, hours, attributes and service area tell Google what the business does, when it is open and where it serves. A business that travels to customers and a storefront need different setups. Errors here can hold a profile back in ways that are hard to see from the outside.
Photos and posts
An ongoing routine and not a one-time upload.
Questions, answered by the profile itself
Google began phasing out the public Q&A section on Business Profiles in late 2025 and now answers many questions with AI, drawing on the profile's details, reviews and photos. so those details have to be complete and current.
Reviews
How many, how recent, the rating, and whether the owner replies. Review work is a process that runs every week and not a campaign that ends.
We manage the Google Business Profile and the Yelp business page directly. Around the profile, we also rebuild sites, build booking pages on Amelia, run Google Ads and Meta ads, build hyper-local location pages and make sites easy for AI tools to cite.
Location pages are not profile work, and you need both
A profile can rank in the map pack for the city it sits in, but it struggles in the nearby towns where you have no address. Those searches are won with pages, and pages only work if they are genuinely about the place.
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Roofing company, Manchaca and greater Austin
For a roofing company in Manchaca, local SEO started with one location and grew town by town around Austin. It then widened to the whole metro alongside a full website build. The roofer's site went from roughly 50 pages to more than 250. More than 40 of them now cover towns and neighborhoods in Central Texas.
No templates
The towns around Austin differ a lot in housing, storm exposure and permit rules, so we wrote each page about what is true of that town. A page that swaps the city name into the same paragraph is what Google's spam policies call doorway abuse. Their examples include pages aimed at different cities that all send people to one page.
Project pages and a video library
The roofer's site carries more than 30 project pages showing completed work. A video library inside the website, the Knowledge Center, holds more than 200 videos. Those videos also become roofing posts, part of the roofing SEO work.
In the site's own Google Search Console, organic clicks more than doubled from July 1 to September 30, 2026 against the same days in 2025, from 1,076 to 2,203. The monthly average Google position moved from 27.0 in January 2026, when the SEO work began, to 14.6 in September.
What multi-location work actually requires
Going from one profile to twenty five is not twenty five times the same task, and the following requirements account for most of the difference.
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A profile per real location, and only real ones
Google removes profiles at addresses that don't meet its guidelines. Google's guidelines for representing your business say a virtual office can't have a profile. That means a mailing address the business rents but does not work from, and a removal takes the rankings with it.
NAP consistency and LocalBusiness schema, per location
NAP means name, address and phone. A location listed with a different phone format in three places loses visibility gradually. The schema carries each location's own address, hours, map coordinates and service area, not one block for the whole site.
One indexable page per location that's worth reading on its own
A page that would read the same with a different city name swapped in should not be published.
An internal linking structure that connects them
Location pages that nothing links to rarely rank. We built Kihan Internal Linker for this, alongside Kihan Indexer, Kihan Schema and the Kihan SEO plugin.
A review process that runs per location
A company-wide review average hides problems, because one branch with a poor average can drag down the whole brand.
A plan for when a location closes or moves
Every multi-location business needs one, and few make one before they need it.
We do this for property management portfolios too. Each community website is a separate property with its own address and its own local search footprint. For a Western Washington apartment management company, we revamped the community websites alongside a full rebuild of the corporate site. We have also rebuilt a 5-page site that ran on AppFolio's website template into a 250-plus page site, with a page for every managed property.
Google Maps SEO: the map pack is a separate ranking system
Organic results rank pages, while the map pack ranks businesses.
A page ranks on its content, its links and its technical health
That's the organic system. Much SEO work is aimed at it.
A profile ranks on relevance, distance and prominence
A Google Business Profile ranks in the map pack on three factors: relevance, distance and prominence. Prominence means how well known the business is. Google's guide to local ranking says prominence also counts links and reviews. That means how many sites link to the business and how many reviews it has. Distance is the factor organic search has no equivalent for: two matching businesses with matching websites can still rank apart in the map pack because of where the person searching is standing.
Different inputs, different work
A better blog post will not lift a profile with the wrong primary category, a missing service list or a review count well below the competitors above it.
If you are told your rankings improved but your phone did not ring more, ask which of the two systems improved. Search Console reports the site and Google Business Profile performance reports the profile, so the two should be read separately.
Local map pack optimization: how we work on it
Local map pack optimization means improving a Google Business Profile's relevance, distance fit and prominence so that it shows in the map results at the top of a local search, and Kihan Marketing provides it as a service. We work on each of the three factors in turn. Google describes relevance as how well the profile matches the search, so we set the primary category, the services list and the description to match what customers actually type.
Distance is where the searcher is standing, which no one can change, so we make sure each real location has its own correctly set up profile and a page on the site to match it.
Prominence is how well known the business is, which Google says includes links, reviews and listings, so we run a review process every week, keep the name, address and phone consistent everywhere the business is listed, and build the links and pages that make the business easier to find. We then report the profile and the website separately, because Google Business Profile performance and Search Console measure two different systems.
Multifamily SEO services for apartment communities
Kihan Marketing provides local SEO for apartment communities too, where each community is its own property with its own address, its own Google Business Profile and its own map results. That work, from community pages and LocalBusiness schema to the AppFolio Listings Pro plugin that gives each unit a crawlable page, is set out on multifamily SEO.
What a single-location business actually needs
A single-location business does not need a 250 page site. It needs five things.
The profile set up correctly
Category, services, hours, attributes, service area.
A review process that runs
Every week, not once.
One strong page for the service and one for the city
Twenty thin pages do not help.
Correct schema
So the site and the profile describe the same business.
Consistent listings
Consistent listings means the same name, address and phone everywhere the business appears.
This is a smaller job, and it is usually what the situation calls for. It also needs very little paid software, and our guide to tools for local SEO shows which free ones to set up first.
You need more when your service area is wider than your storefront. A contractor with one address who serves eight nearby towns competes in eight map packs from one point on the map, and that is where location pages start to pay off. The roofing site above faced the same situation before the work went metro-wide.
What can actually be controlled
Nobody controls the map pack, but several inputs are within reach.
What you can't edit
Distance is a ranking factor you cannot change, and review counts move with what customers do. Buying reviews breaks Google's rules. Google's Maps content policy bans reviews that have been paid for, directly or in kind. Buying them puts a profile at risk of suspension, and getting it back is not guaranteed.
What is controllable
The right category and a complete profile, how you ask for reviews, consistent listings, good location pages, schema and how the site links together. These are the things we work on.
Talk to us about your local visibility
Kihan Marketing is rated 5.0 on Google. If you rank in regular search but not on Maps, we can look at the profile and the site together and tell you which of the two systems is holding you back. The free marketing audit is the place to start.
Call (425) 954-3452 or email info@kihanmarketing.com.
Examples of the work
Search platforms we work across
- Google Search Console
- Semrush
- Ahrefs
- Google Analytics
- Schema.org
- ChatGPT
- Perplexity
Questions businesses ask about local SEO
What is local SEO, and how does it work?
Local SEO is the work that gets a business found by people searching nearby. It runs on two systems. The map pack ranks your Google Business Profile on relevance, distance and prominence. The regular results rank your website's pages on content, links and technical health. Local SEO works on both, because they give different answers.
How long does local SEO take to work?
Local SEO timing depends on where the profile and pages stand now and how strong the nearby competition is. A wrong primary category or a missing service list can be fixed quickly, but Google decides when rankings move. Reviews build week by week. No one can promise a date for the map pack.
How much do local SEO services cost?
Local SEO plans from Kihan Marketing cost $950, $1,650 or $2,900 a month, and Custom starts from $350 a month. The price table on this page lists what each plan includes. The full price list compares every plan side by side.
The cost of local SEO services depends on how many locations you have and how much each one needs. One storefront needs a correct profile, a review process and a few strong pages. Twenty locations need a profile, a page, schema and reviews for each. Our pricing page explains what moves the scope.
Is local SEO worth it for a small business?
Local SEO for small businesses is worth it when the business serves a set area. People searching nearby are often ready to call or visit. The map pack usually sits near the top of the page. A business missing from it can rank on page one and still lose the call to a competitor shown above it.
How do I get my business to the top of Google for free?
Start with a complete Google Business Profile, because it costs nothing and feeds the map pack. Set the primary category, list your services, keep hours and photos current and ask customers for reviews every week. Then give your site one strong page for each service and one for your city, and use the free tools in our guide to tools for local SEO.
Does local SEO still work?
Local SEO still works, because Google still shows the map pack for searches tied to a place. What has stopped working is shortcuts. Bought reviews break Google's rules and put a profile at risk of suspension. Templated town pages count as doorway pages. A complete profile, real reviews and pages written about each town hold up.
Client reviews
What clients say
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Jessica
Apartment community
We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.
Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
Emily
Med spa
I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.
Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.