• (425) 954-3452
  • info@kihanmarketing.com
  • Seattle, WA — Serving Nationwide
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Multifamily Marketing Services

Enterprise multifamily marketing for portfolios, operators, and third-party management companies. Proven at scale.

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Marketing Built for Multifamily Portfolios, Operators and Third-Party Managers

The Problem: Your Portfolio Has 30 Properties and 30 Different Problems

Some communities are stabilized at 96%. Others are stuck at 88%. A few are mid lease-up. Each has different competitors, different demographics, different ILS budgets. Generic portfolio marketing produces average results everywhere — which means your worst performers drag the whole operating company down.

Multifamily marketing services treat each property as its own market while leveraging portfolio scale for paid media, reporting, and reputation management. Operators get unified dashboards. On-site teams get property-specific support. Corporate gets attribution they can actually act on.Managing 30 properties with one playbook produces 30 average results.

 

 

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Our Approach

Multifamily Marketing Built for Portfolio Operators

Our multifamily marketing services scale across properties while respecting each community’s market:

  • Portfolio paid media: Consolidated buying power across Meta, Google, and programmatic. 20–35% lower CPMs.
  • Property-specific creative: Each community gets its own creative and positioning, not portfolio-wide templates.
  • ILS optimization: Apartments.com, Zillow, Rent.com — premium placement managed per property.
  • Unified reporting: One dashboard across all properties with cost per lead, lease, and occupancy.
  • Reputation at scale: Review generation and response across every property, managed centrally.
  • Website templates: Master site system with property-specific skins for consistent quality at scale.

Our Process

How We Run Multifamily Marketing

A portfolio playbook that scales without sacrificing property-level performance.

Portfolio Audit

Every property reviewed: current performance, occupancy, lead sources, competitor set.

Tier the Portfolio

Stabilized, lease-up, and distressed assets need different playbooks. We tier accordingly.

Launch in Waves

Priority properties first, then scale systems across the portfolio on a rolling basis.

Optimize at Portfolio Level

Weekly reviews at both property and portfolio level. Shift budget where it produces.

What You Get

What Multifamily Marketing Covers

Every feature serves one purpose: driving real results for your business.

Portfolio Paid Media

Consolidated Meta, Google, and programmatic buying. Lower CPMs, stronger signal.

Per-Property Strategy

Each community gets its own positioning, creative, and channel mix. Never one-size.

ILS Management

Apartments.com, Zillow, Rent.com premium placement optimized per property.

Unified Dashboard

Portfolio-wide reporting with property-level drilldown. CFO, asset manager, and on-site ready.

Reputation at Scale

Review generation, monitoring, and response across every property in one system.

Website System

Master template with property skins. Consistent UX, faster launches, lower per-property cost.

Related

Related Services

Services that pair well with social media marketing.

SEO Services

Rank higher in organic search results.
Learn More

Website Development

A website that converts visitors into customers.
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Google Ads

Get qualified leads from paid search.
Learn More

Results Across Industries

We deliver results across all seven industries we serve:

Property Management

Roofing

Med Spa

Dental

Law Firms

Real Estate

Home Services

FAQ

Frequently Asked Questions

Both. Most of our multifamily work is with portfolios of 5–100 properties. We also run campaigns for individual assets, but the strongest ROI comes at portfolio level where we can consolidate buying and leverage shared learnings.

Yes. We report to asset managers, operating company leadership, or third-party owners depending on structure. Property-level reporting for on-site teams, portfolio-level reporting for leadership. Monthly business reviews as standard.

Yes, across all segments. Each has distinct marketing requirements — student needs calendar-based pre-leasing, senior needs age-targeted messaging and referral strategy, affordable has compliance restrictions. We run all four.
Single-property is tactical. Multifamily marketing is strategic: tiered asset playbooks, portfolio-level budget allocation, shared creative systems, consolidated vendor relationships, and unified measurement. Scale done right reduces cost per lease by 20–40%.

We’re a strong fit for operators with 5–200 properties. Under 5, a boutique single-property agency is often fine. Over 200, the work often splits between internal teams and multiple vendors. Our sweet spot is the operator growing from 10 to 50.

Get a Free Multifamily Portfolio Audit

We’ll review your portfolio’s occupancy, lead sources, marketing spend, and vendor mix. Deliver an honest recommendation on what to keep and what to change.

Claim Your Free Audit

Or call us directly: (425) 954-3452