Free marketing audit for your business. No commitment.
- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Enterprise multifamily marketing for portfolios, operators, and third-party management companies. A marketing agency for multifamily apartments, proven at scale.
Thirty two apartment community websites are published on this site, built for Olympic Multi-Family Management and Pacific Crest Real Estate. Here are eight of them. You can open any one and check it.
See all 49 projects. These figures describe scope of work. Where a community’s marketing results were not measured, we do not claim any.
Marketing Built for Multifamily Portfolios, Operators and Third-Party Managers
Some communities are stabilized at 96%. Others are stuck at 88%. A few are mid lease-up. Generic property marketing produces average results everywhere, which means your worst performers drag the whole operating company down. Managing 30 properties with one playbook produces 30 average results. The right multifamily online marketing fixes that.
Our multifamily marketing services scale across properties while respecting each community’s market:
Every property reviewed: current performance, occupancy, lead sources, competitor set.
Stabilized, lease-up, and distressed assets need different playbooks. We tier accordingly.
Priority properties first, then scale systems across the portfolio on a rolling basis.
Weekly reviews at both property and portfolio level. Shift budget where it produces.
Every feature serves one purpose: driving real results, more leases, not just leads.
Consolidated Meta, Google, and programmatic buying, including geofencing advertising for multifamily properties. Lower CPMs, stronger signal.
Each community gets its own positioning, creative, and channel mix. Never one-size.
Apartments.com, Zillow, Rent.com premium placement optimized per property.
Portfolio-wide reporting with property-level drilldown. CFO, asset manager, and on-site ready.
Review generation, monitoring, and response across every property in one system.
Master template with property skins. Consistent UX, faster launches, lower per-property cost.
Multifamily search engine marketing connects your communities with renters at the exact moment they’re searching for their next home. We combine paid ads, search engine optimization, and conversion-focused landing pages so prospective renters find you first, and your leasing agents spend time touring, not chasing cold leads.
Generic apartment ads burn budget. Our multifamily marketing strategies target real renter intent (floor plans, amenities, neighborhoods, and price points) then route qualified traffic to pages built to convert. Paired with strong property management marketing, it keeps occupancy high and concessions low.
Whether you run a single lease-up or a national portfolio, we tailor each campaign to your absorption goals and submarket competition, so you fill units faster and protect rents in any market.
Services that pair well with multifamily marketing.
A general agency treats a portfolio as one client with one website. A multifamily marketing agency treats it as what it is: a group of properties competing in different submarkets, at different points in their lease-up, with one owner who needs to compare them on the same terms.
Operators know this and most marketing plans ignore it. The two need different channels, different budgets and different definitions of success.
| Lease-up | Stabilized | |
|---|---|---|
| Goal | Velocity: signed leases per week | Protect occupancy and reduce turnover cost |
| Main channels | Paid search, paid social, listing sites | Organic search, Google Business Profile, reviews, renewals |
| Spend shape | Front loaded and heavy | Steady and much lower |
| What you measure | Cost per lease and days to stabilization | Cost per lease, renewal rate, review volume |
| Website priority | Availability and tour booking above everything | Neighborhood content, resident information, search visibility |
Multifamily search engine marketing is the channel that carries a stabilized asset. It is slower to start, which is exactly why it should be built during lease-up rather than after, when the paid budget comes off and something has to hold the occupancy.
Renters do not search for your management company. They search for a neighborhood, a bedroom count and a price, and the results they get are decided property by property: the community’s own site, its own profile, its own reviews and its proximity to the person searching.
That means a portfolio page on a corporate site cannot rank for the searches that lease apartments. Each community needs an indexable availability page on its own domain, structured data describing the property, and a Google Business Profile with the address verified. We have built and shipped that pattern across apartment communities in the Puget Sound region, which is where the project pages come from.
| What | How pricing works | Terms |
|---|---|---|
| Website design and build | Scoped to your project | One time, scope dependent |
| SEO | Scoped to your goals | Month to month, no long contract |
| Growth engagement | Scoped to your goals | SEO, content and paid together |
Month to month, with no long contract, and you own the sites, the domains and the profiles. Property websites are quoted per community and come down per property as the portfolio grows, because the build and the schema pattern are shared. Call (425) 954-3452 or request a free portfolio audit and we will look at what you have before quoting anything.
Both. Most of our multifamily work is with portfolios of 5 to 100 properties. As a multifamily marketing agency we also run single-asset campaigns, but the strongest ROI comes at portfolio level, where we consolidate buying and apply shared learnings.
Yes. We report to asset managers, operating company leadership, or third-party owners depending on structure. Property-level reporting for on-site teams, portfolio-level reporting for leadership. Monthly business reviews as standard.
Yes, across all segments. Each has distinct marketing requirements, student needs calendar-based pre-leasing, senior needs age-targeted messaging and referral strategy, affordable has compliance restrictions. We run all four.
We’re a strong fit for operators with 5 to 200 properties, the sweet spot where the best multifamily marketing agency model pays off. Under 5, a boutique single-property shop is often fine; over 200, work usually splits across internal teams and vendors. Our sweet spot is the operator growing from 10 to 50.
It runs the marketing for a group of properties rather than one business: a website and Google Business Profile per community, paid campaigns that shift budget between lease-ups and stabilized assets, reviews handled to one standard, and reporting that lets an owner compare properties on the same terms.
The work per property is similar. What changes is everything around it: a shared build so a new acquisition can be onboarded quickly, budget that moves between assets as occupancy changes, and one reporting format instead of thirty.
Not immediately, and often not entirely. Listing sites deliver traffic while the channels you own are being built. The goal is to reach a point where that spend is a choice you make each year rather than the only thing filling units.
The economics improve with every property because the build, the schema and the reporting are shared. A single community can be worth doing on its own merits, but the portfolio advantage starts to show once there are several.
We’ll review your portfolio’s occupancy, lead sources, marketing spend, and vendor mix. Deliver an honest recommendation on what to keep and what to change.
Or call us directly: (425) 954-3452
Tell us about your project and we will be in touch within one business day.
Three simple steps from first hello to real results.
Fill out the form and tell us about your goals.
A custom strategy and design built to rank and convert.
Launch, then measurable growth month over month.
