Real Estate Marketing Services: Attract Buyers, Sellers & Investors

MLS is foundational for listing visibility, but it’s not enough. You need a personal brand and presence that makes buyers and sellers choose you over every other agent. That’s what real estate marketing builds.

We track qualified buyer and seller inquiries per month, conversion to consultations, and transaction closings. A real estate marketing strategy that works brings a steady 15 to 30+ qualified leads per month. We measure closings, not clicks.

8 to 12 weeks for initial traction; 4 to 6 months for strong rankings. Real estate SEO is competitive in hot markets but very doable with the right strategy.

Own your local search and your brand. We segment by audience: buyer marketing targets ‘homes for sale [area]’ and new listings; seller marketing targets ‘sell my home [city]’ and market education. We balance both so you stay top-of-mind with the people closest to buying or selling.

Listings are fuel. Each one is a chance to rank for neighborhood + property type (‘homes for sale [neighborhood]’, ‘condos downtown’). More listings means more ways to get found.

Real estate SEO services are the ongoing work of making your website rank in Google for the searches buyers and sellers type when looking for property or an agent. The work covers keyword research, page structure, technical fixes, local SEO and Google Business Profile optimization, review strategy, and content such as neighborhood guides and market updates.

They start with a market analysis that shows where competing agents and brokerages already rank and where the gaps are. From there the work moves through building or fixing the website and lead capture, then driving traffic with SEO, Google Ads, and social media, then nurturing leads through CRM and retargeting. Work continues month to month with no long term contract.

SEO is scoped to your goals at Kihan Marketing, and growth packages that combine SEO with paid ads and content are scoped to your goals. Website design is scoped to your project. Engagements are month to month with no long term contract, and every project begins with a free proposal so you see scope and pricing before committing.

SEO typically shows traction in 60 to 90 days. Early movement usually appears in impressions, keyword positions, and Google Business Profile activity before it shows up as closed transactions. Competitive city level terms take longer than neighborhood and long tail searches, which is why the early content plan focuses on specific areas and property types you can realistically win.

Choose a provider that can explain exactly which searches it is targeting and why those searches matter in your market. Ask to see the reporting you will receive, confirm that you own the website and the analytics accounts, and check whether the contract locks you in. Be cautious with anyone promising a specific ranking position or a guaranteed number of leads.

Kihan Marketing builds the website and runs the SEO together, so listing pages, IDX integration, lead capture, and content are handled by one team instead of two vendors. The agency is based in Seattle and works with agents, brokerages, and investors across the United States. Engagements run month to month, and every project starts with a free proposal. Call (425) 954-3452 to begin.

Yes, solo agents and small brokerages often see the clearest return because they can target neighborhood and suburb searches that large portals and big firms overlook. A focused set of area pages, a well optimized Google Business Profile, and steady review activity can produce inbound inquiries without competing head on for the broadest and most expensive city wide terms.

Yes, but IDX listing feeds alone rarely rank because the same property data appears on many sites at once. The pages that earn rankings are the ones you control, such as neighborhood guides, buyer and seller resources, community pages, and agent profiles. Kihan Marketing builds IDX integrated sites where those original pages sit alongside live listings and lead capture.