What you get back
Many free SEO audits are software output. You paste in a web address, a crawler (a program that scans the site) runs, and a stack of warnings comes back graded red, yellow and green. Such a report can tell you that some images are missing alt text, but it cannot tell you which search a customer types before they call you.
Our audit answers a narrower question: which searches already work for you, which are one page away from working, and what is holding the second group back. Four things come back.
A ranking list
Every term your site currently appears for in Google, with its position. The positions come from Google Search Console, Google's own record of your site in search, when you can grant access, and from live checks when you cannot. They are not estimates from a third-party tool.
A technical read of the site
Page speed, crawl errors, index status, duplicate meta descriptions, orphaned pages that nothing links to, and schema markup. This is the standard website audit, and we treat it as supporting detail to the ranking list.
Your Google Business Profile state
Categories, service areas, photo count, review response rate and post activity, plus whether your profile appears in the map pack for the searches you care about. For a local business this often matters more than anything on the website.
A competitor comparison
Three competitors and the terms they rank for that you do not, with a clear view of which of those terms are worth pursuing.
Where an audit finds the openings
The band between roughly position 15 and position 40 is where the work pays. Google already knows those pages exist and treats them as relevant, but not relevant enough to show on page one. Moving a page from there to the first page is a smaller job than building a new one.
A real estate agency in Panama
In the 12 months to October 2026, its website recorded 159,828 search impressions in Google Search Console, the times it showed up in results. Comparing November 2025 to February 2026 against July to October 2026, average position went from 28.9 to 12.3 and organic clicks went from 82 to 1,137. Google was already showing the site, just too low to be clicked, and the placement is what moved.
An Austin roofing company
The company in Manchaca, Texas had a monthly average position of 27.0 in its Google Search Console in January 2026, when the SEO work began, and 14.6 by September. From July 1 to September 30, 2026, organic clicks more than doubled against the same days in 2025, from 1,076 to 2,203. Position 27 is page three and position 14.6 is page two, so neither number is a win on its own, but the direction is what the audit measures. Over the 12 months to August 2026 the site recorded 1,244,708 search impressions at an average position of 21.9, which produced only 4,169 clicks. A large volume of demand sat on page three, and impressions are only the raw material until position converts them into visits.
Two cautions come with the ranking list.
Average position can get worse while clicks climb
This happens when a site starts ranking for many more searches at once: the new terms start deep in the results and pull the average down even as total clicks rise. When we hand you the ranking list, we tell you which of the two is happening on your site instead of quoting whichever number reads better.
Some sites do not have that band at all
A new domain with a handful of pages has no positions to improve, and the right first step there is to build pages before optimizing them.
Impressions aren't a result. They're the raw material, and position is what converts them.
How the audit is run
We run the audit by hand with the tools we use on client work, so the findings reflect your own search data and not a generic template with your business name dropped in. A person reads the output and writes the summary, which keeps the recommendations specific to the searches your customers use.
Search Console
For real position and impression data.
Ubersuggest
For how often terms are searched, and which terms competitors cover.
Kihan Schema
Our own tooling, for the structured data checks that are slow to do by hand.
Kihan Internal Linker
For how the pages across the site link to each other.
What we will not do
Three things are left out on purpose, so you know what the audit does not include.
A score out of 100
Those numbers come from whichever tool produced them and mean nothing outside that tool.
A content quota
We do not tell you that you need 40 blog posts a month, because many businesses do not.
A claim to know your industry when we do not
We have first-hand ranking work in property management and multifamily, real estate, roofing, and med spa and wellness, so in those fields we can tell you what normally happens. Outside them we can still run the audit and read the data correctly, and we will say where our experience is thinner.
Google was already showing the site. It was showing it too low to be clicked.
Who this is useful for
The audit is most useful when your site has been live for a year or more, gets some traffic from search, and you suspect it should be doing better than it is.
A site that is a year old, with traffic
This is where we find real openings to work from, not a list of things to build from scratch.
A second read on the agency you are paying
We look at the Search Console data and tell you whether the trend is up. The conversation can be uncomfortable, but it is a fair question and the data answers it.
A property management company
The property management marketing audit is built for you and looks at owner searches, three local rivals and how fast your owner inquiry gets a reply.
Less useful if
Your site launched last month, or your business runs entirely on referrals and you do not plan to compete in search.
A free marketing audit for a real estate business
For an agent or brokerage, send your web address and the searches you most want to win, such as a neighborhood plus homes for sale. The audit is the same four checks, read with a property site in mind: whether your neighborhood and listing pages appear for those searches, whether Google can index your listing pages, how your Google Business Profile shows in the map pack, and what three local rivals rank for that you don't. It does not review your CRM or how you follow up leads.
Other free real estate audits are easy to find, and they vary. Some are quizzes that score you and ask for an email before showing the full result. Ask these questions of any free audit.
| Ask | What a good answer looks like |
|---|---|
Does a person read it, or does software write it? | A person who can explain each finding |
Will a sales call follow? | A plain yes or no before you send anything |
What access do you need? | Read access at most, and never a password |
What will I have at the end? | An ordered list of what to fix, for your own site |
A website audit for a contractor
A website audit for a contractor should cover five things. Our audit covers the first four, and you can test the fifth yourself in a few minutes.
Page speed
Many searches for a contractor happen on a phone, often in a hurry, so open the site on one as well.
The Google Business Profile and map pack
For emergency work, this often matters more than the site.
Rankings for your services and towns
Which of your pages appear for each job you sell and each town you serve, and in what position.
Local rivals
What three competitors rank for that you don't.
Calls and quote requests
On your own phone, tap your phone number and send your quote form, then check that both reach someone.
Free audits from agencies are common, and they usually lead to a sales conversation, so ask what comes after the report. Paid audits exist too, from independent reviewers and some agencies.
Questions businesses ask about a marketing audit
What does a marketing audit include?
Our marketing audit includes four parts. A ranking list shows every search term your site appears for, with its position. A technical read covers the site itself. A profile check covers your Google Business Profile. A comparison shows three competitors. The positions come from Google Search Console where you grant access, and from live checks where you don't.
How much does a marketing audit cost?
The Kihan Marketing audit is free. A digital marketing audit elsewhere can be paid or free, and free ones are often automated crawler output. Ours is run by hand. A person reads your Search Console data and the output of our own tools. It ends with a short list of the positions worth moving.
What does a marketing audit look like?
Our marketing audit looks like a short list of search terms with your current position next to each one, not a scored PDF. It marks the terms sitting between roughly position 15 and position 40, because those are close enough to move. The technical findings, profile check and competitor comparison come with it as supporting detail.
Why is a marketing audit important?
A marketing audit is important because it shows which searches already work and which are close, before any budget goes into new pages or ads. Without one, it is easy to spend on pages that were never going to move. An audit also gives a second read on whether an agency you already pay is moving your positions up.
What should a marketing audit accomplish?
A marketing audit should end with an ordered list of what to fix, and what each fix is likely to move. It should name the searches worth chasing and the ones that are not. A score out of 100 or a quota of blog posts is not an outcome. Neither tells you which search a customer types before calling.
Does Kihan Marketing do SEO audits, and is it an SEO audit company?
Kihan Marketing is a digital marketing agency, not a company that only sells audits, and the free marketing audit is how it starts SEO work. The audit covers what an SEO audit covers: rankings from Google Search Console, a technical read of the site, the Google Business Profile and a competitor comparison. A person reads your Search Console data and writes the summary. If you only want the audit and not the work that follows, that is fine, and the findings are yours to give to anyone.
How do I get a free marketing audit for my real estate business?
Send Kihan Marketing your web address and the two or three searches you most want to win, by phone, email or the contact page. Read access to Google Search Console makes the audit more accurate, but you don't need to grant it. You receive a list of the terms your site ranks for, with a technical read, a Google Business Profile check and three competitors. It is free, and the findings are yours to use with anyone.
Where can I get a professional website audit for my contractor business?
You can get one from a marketing agency, often free, or from an independent reviewer for a fee. Kihan Marketing's audit is free and run by a person. It covers your rankings, a technical read of the site, your Google Business Profile and three local competitors. Whoever you use, ask whether the report checks page speed, the map pack and your rankings for each service and town, and what happens after you receive it.
Why do some property management websites rank better than mine?
A property management website usually ranks better when more of its pages sit near the first page for the searches owners and renters actually type. The audit shows which of your own pages sit between roughly position 15 and position 40 and what is holding them back, which is where the gap is normally closed. The property management marketing audit adds owner searches and three local rivals to that comparison.
How to request one
Call (425) 954-3452, email info@kihanmarketing.com, or send it through the contact page. Tell us your web address and the two or three searches you most want to win, because those shape what we look at first.
If you can grant read access to Google Search Console and your Google Business Profile, the audit is more accurate, since we read your real data and do not guess from outside. If you cannot, or would rather not, we can still run it and will note where the numbers are estimates.
Client reviews
What clients say
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Jessica
Apartment community
We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.
Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
Emily
Med spa
I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.
Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.