On this page
- What a Google Ads agency does and how to choose one
- Google Ads and Meta results from two client accounts
- What we fix inside a Google Ads account
- Paid social across four platforms
- Everything after the click
- Cost per qualified lead is the number to ask about
- Paid and organic answer different problems
- What we need from you before we start
- Talk to us
- Questions businesses ask about Google Ads
- What clients say
- Prices and plans
Paid media, measured on qualified leads
Kihan Marketing is a Google Ads agency. We build, run and fix Google Ads search campaigns, and we run paid social on Facebook, Instagram, TikTok and LinkedIn, for local service businesses, property companies and real estate brands that want leads now. A Google Ads agency manages your account for you: campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking, and the landing page each ad sends people to. Ad spend goes directly to the platform (Google, Meta and so on) rather than through us, so the money you budget for ads buys ads, and you can see every dollar inside your own account.
Because we also build and run the website your ads land on, the ad and the page get fixed together, and no one is left blaming another team when a lead does not come through. Paid ads buy attention today and SEO earns it over time, so they solve different problems and often work best together.
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Want a second look first? Start with a free marketing audit.
What a Google Ads agency does and how to choose one
A Google Ads agency takes over the day to day running of your Google Ads account and answers for what the budget buys. In practice that means five jobs. It builds the structure of the account, so each campaign and ad group targets one service or one intent. It chooses keywords and keeps a negative keyword list, so you stop paying for searches you never wanted.
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It writes the ads and tests them against each other. It sets bids and budgets against the lead cost you can afford. And it sets up conversion tracking so Google Ads counts real leads, such as a submitted form, a booking or a phone call, instead of page views. Kihan Marketing does all five for small and mid-sized businesses, and also builds the landing pages and booking pages the ads send people to.
When you compare Google Ads agencies, these are the questions that separate them. Ask who owns the ad account: it should be in your name, with you as an administrator, so you keep the history if you leave. Ask what the agency counts as a conversion and how it checks that tracking fires on a form submission and not on a page view. Ask which device your conversions come from, because that decides what the landing page has to be built for.
Ask whether ad spend goes straight to Google or passes through the agency. And ask what happens to the landing page: an agency that tunes bids on a slow or broken page is working on the wrong problem. Our answers are that the account stays yours, we track form submissions, calls and bookings, ad spend goes directly to the platform, and we fix the page together with the ad.
Google Ads and Meta results from two client accounts
Two client accounts show how the pieces fit: a cryotherapy studio in Renton, Washington and a Sint Maarten real estate agent. In both, the ads run alongside a website we built. The studio was stuck on page two of Google when it came to us. We run its Google Ads and Meta ads, manage its Google Business Profile and Yelp business page, and rebuilt the website with hyper-local location pages and a booking page on Amelia.
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The mix is deliberate. A local service business can be found four ways at once: a paid search ad, a map pack listing, a Yelp page and the regular search results. If the ads are managed separately from the profile and the booking flow, you pay for clicks that land on a page nobody coordinates and end at a booking step nobody can fix.
Organic search, July to September 2026 against the same days in 2025
Organic clicks in Google Search Console went from 180 to 761.
Paid search, Q4 2023 against Q3 2026
The studio's Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.
The Sint Maarten agent presented a different problem. We built a complete new real estate website, and the first phase had one commercial job: sell one development. That meant a dedicated landing page, Meta ads pointed at it, and organic growth running underneath.
Why Meta, not search. Selling units in one named development is a narrow targeting problem, because you are not advertising real estate in general. You are looking for a few people with the money and the intent to buy in one building on one island, and almost nobody searches for the name of a development they have not heard of. Search catches demand that already exists, while paid social has to create it.
The second phase widened the site to cover realty, visas, island updates and concierge, with guide pages, hub pages and near-me pages, plus vacation rental listings.
What we fix inside a Google Ads account
Search is where intent is highest and waste is easiest. We build against four common mistakes.
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Broad match with no negative keyword list
You pay for every search that shares a word with yours. Google's help page on negative keywords says they let you exclude search terms and focus on the keywords that matter to your customers.
One ad group carrying thirty unrelated terms
No single ad can match all of them well.
Conversion tracking that fires on a page view
It should fire on a form submission, or the account optimizes toward nothing.
Ads pointed at a homepage
Each ad should land on a page about the thing the person searched for.
The work therefore covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking, and matching the landing page to the ad.
Network settings are a typical finding. On the studio's Google Ads account, search partners, which are other sites that show Google's ads, cost more per click than Google search itself, for traffic that was not on Google. Google's help page on the Search Network says search partners are included by default when you create a Search campaign, so the setting often goes unreviewed once a campaign is live.
Paid social across four platforms
Paid social is social media advertising: the ads you pay to show on Facebook, Instagram, TikTok and LinkedIn. Each is a different buying situation and not one channel.
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Meta: Facebook and Instagram
It suits local service businesses and property, and the offer is visual. You can define an audience by location and interest. In the US, property ads run under Meta's housing special ad category, which restricts how the audience can be defined. Under that category the audience is fixed to ages 18 to 65 and older and all genders, the minimum targeting radius is 15 miles, ZIP code targeting is not available, and lookalike audiences are not available, according to Meta's help page on special ad categories. Meta requires the category for ads shown in the US, Canada and certain European countries.
TikTok
Rewards video that feels native to the app over polished ads. It suits a product you can show in a few seconds.
LinkedIn
LinkedIn ads suit a business that needs to target by job title and company size, which LinkedIn is built around. Clicks usually cost more than on the other three, so a customer has to be worth enough over time to absorb that.
We can build and run TikTok and LinkedIn campaigns too, and we will tell you when a platform is wrong for your business. LinkedIn ads for a low-priced service, for example, rarely pay back the higher click cost.
Everything after the click
Advertising delivers a click, and what happens next decides whether it becomes a lead. We build the pages and tools that catch those clicks.
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Rebuilt CTAs and lead capture forms
CTAs, or calls to action, are the buttons and lines that ask a visitor to act. We rebuild them, and the forms behind them, across whole sites.
A booking page on Amelia
A booking page on Amelia lets a visitor book on the page the ad sent them to, so the ad, the page and the calendar are one flow.
A conversion is the action an ad is there to produce, such as a booking or a call. Check which device your conversions come from before you build anything. It settles what the landing page and the booking step have to be built for, and a booking flow that works on a laptop but not on a phone does not serve a local service business.
That is why we do not sell ad management cut off from the site. If your form is broken, your phone number cannot be tapped on mobile or your landing page loads slowly, no amount of bid tuning will lower your cost per lead. Google's page on Ad Rank counts the landing page as part of ad quality. It also says higher quality ads can often lead to a lower cost per click.
Cost per qualified lead is the number to ask about
Impressions, clicks and click-through rate describe how an ad behaves. An impression is one showing of the ad. Click-through rate is the share of those showings that got a click. None of them shows whether your business got anything out of the spend. The question to put to any PPC agency is what one qualified lead costs and whether that number is going down.
Paid and organic answer different problems
Paid and SEO work on different timelines.
Paid
It turns on and brings traffic the same day. Stop paying and it stops the same day.
SEO
SEO takes time before it produces anything, then keeps producing without extra spend. Our SEO services page shows what that climb looks like.
Paid buys time while SEO builds: it brings in leads while organic is still climbing, and it shows which keywords convert before you invest in writing content for them. For many clients the right answer is both, with paid bringing in a smaller share of leads over time.
What we need from you before we start
We need four things, and the last two matter most.
Access to your existing Google Ads and Meta accounts.
Whatever history is sitting in them.
How many leads from each channel actually become customers.
What a customer is worth to you.
Without the last two, we can only aim for cheap leads and not good ones. If you have never run paid ads before, we start small on one platform and check that tracking works before any ad spend goes out.
Talk to us
Kihan Marketing is rated 5.0 on Google. The free marketing audit is a no-obligation way to see where your search stands before you commit to ad spend.
Call (425) 954-3452 or email info@kihanmarketing.com.
Examples of the work
Advertising platforms we work across
- Google Ads
- Meta
- Google Business Profile
- Google Maps
- Yelp
Cryotherapy studio near Seattle, Google Ads click-through rate
Questions businesses ask about Google Ads
What is Google Ads management?
Google Ads management is the ongoing work of running an account so the budget buys qualified leads. It covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking and landing pages that match the ad. It also means checking settings like search partners, which can cost more per click than Google search itself.
How much does a Google Ads agency cost?
Google Ads management from Kihan Marketing costs $750, $1,500 or $2,500 a month, set by how much ad spend the account runs, and the ad spend itself goes directly to Google. The price table on this page lists what each plan includes. The full price list compares every plan side by side.
The cost of a Google Ads agency depends on how much work the accounts need. The number of campaigns and platforms, whether tracking must be rebuilt, and whether landing pages must be built all move it. Our pricing page explains what changes the scope. The free marketing audit shows where your search stands first.
How much does Google Ads cost per lead for a small business?
Google Ads cost per lead depends on what each click costs and how many visitors act. Cost per click varies by market, by search term and by how many competitors bid on it. Google's page on actual cost per click says you often pay less than your maximum bid, because you pay only what it takes to beat the ad ranked just below yours. The landing page matters too, so check which device your conversions come from and build the page for it.
Is Google PPC worth it?
Google PPC is worth it when the account is built to buy qualified leads, not cheap clicks. Pay-per-click ads bring traffic the same day and stop when the spending stops. They pay off most when the landing page works on a phone, tracking counts real leads, and you know what a customer is worth to you.
Client reviews
What clients say
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Jessica
Apartment community
We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.
Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
Emily
Med spa
I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.
Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.