Lacey apartments with a sauna and a sports court.
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Lacey one and two beds with a 40,000 sq ft pet play area.
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Belltown studios and one-beds, steps from Pike Place.
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On this page
- How the companies that build apartment websites differ
- The websites
- Live AppFolio availability
- What every site includes
- What a multifamily website includes
- Template or custom
- One system, many communities
- Community site or company site
- Questions
- What clients say
- Add to your website
- Plans and prices
By Kiran Dasgupta.
The websites
Built or worked on by Kihan Marketing.
New builds
Apartment communities
Management, real estate and more
Do you build apartment websites with live AppFolio availability?
Yes. Kihan Marketing builds apartment community websites that show availability, floor plans and pricing from AppFolio through Listings Pro, our WordPress plugin. Each community keeps its own brand and design while availability stays connected to AppFolio, updating on the plugin's next fetch. How live availability works.
What a community website from Kihan Marketing includes
Live five business days after your prep is in.
A look of its own for each community, on a shared site system.
Migration from an AppFolio, Rentvine, PMW or template site, with old pages redirected.
Listings from your software: AppFolio, Buildium, Rentvine, RentCafe (Yardi), Entrata, RealPage, Rent Manager or Propertyware.
Domain, Google Business Profile and analytics kept in your name.
We've never published a theme name, because there isn't one to publish.
What are multifamily websites, and what does multifamily website development include?
Multifamily websites are the websites of apartment communities and the companies that manage them. They show a renter floor plans, current availability, photos, amenities, the neighborhood and a clear way to tour or apply. We design and build them in WordPress or Next.js, with the search basics set up from the start.
How the companies that build apartment websites differ
Three kinds of company do most of this work, and they suit different owners.
| Who builds it | What it suits | What to check |
|---|---|---|
Software vendors, such as RealPage's Demand Marketing (formerly G5) and AppFolio Sites | Owners who want a ready product with availability connected | How much of the design you control, and what happens if you change software |
Multifamily marketing agencies | Owners who want the site and the marketing run together | Whether each community gets its own look, and whose name the domain is in |
Web design firms that sell themes | One community on a deadline | Whether availability connects to your software, and whether buildings on the same theme look alike |
Whoever builds it, ask where each floor plan's page lives, how availability stays current, whether the site meets accessibility requirements, and whose name the domain, Google Business Profile and analytics are in.
Should you use an apartment website template or a custom design?
A theme suits one community on a deadline. A custom system suits a portfolio that will keep growing.
Best for one launch
a theme, for one community on a lease-up deadline, because it ships fast with a clear scope.
Best for a growing portfolio
a custom system, which shares the structure and gives each community its own look.
The tradeoff
buildings on the same theme look alike to a renter comparing tabs.
Cost over time
the theme is cheaper to start, and on a custom system each new community costs less to build than the first one did.
What one system across a whole portfolio has to hold
The structure is shared: type, spacing, floor plan cards, availability, tour forms and a fair housing footer. What a renter notices is not: the photos, color, name, copy and neighborhood. The test is whether the next community costs less to build than the first one did.
Availability needs a clear source, not a page someone remembers to edit. On AppFolio and WordPress, AppFolio Listings Pro, the plugin we wrote, draws your public listings in your own design.
How is an apartment website different from a property management website?
An apartment community website talks to one renter comparing buildings on a phone. A property management website talks to owners, residents and vendors at once. They are different briefs.
Read moreClose
| Compared on | Apartment community site | Property management company site |
|---|---|---|
Who it talks to | One renter comparing buildings on a phone | Owners, residents and vendors |
What decides the visit | Floor plan, price, move-in date, pet policy and a tour request | What you manage, how you report and how maintenance works |
What it has to rank for | The building's own name and its neighborhood | Owner searches for a manager in each city served |
Questions apartment owners ask about websites
Who builds websites for apartment communities?
Property management software vendors with their own website products, multifamily marketing agencies, and web design firms that sell themes. Kihan Marketing designs and revamps community websites on one shared system, with a separate identity for each community. The table above shows what each kind of company suits and what to check.
What features should an apartment website have?
An apartment website needs the facts a renter scans for on a phone: floor plans with prices, current availability, the move-in date, the pet policy, and a tour request that works in one go. Then add amenity and neighborhood copy about the real building, a gallery, and a fair housing and accessibility footer.
What makes an apartment website convert renters?
Renters convert when the page answers their questions before they leave: price, what is open now, when they can move in, whether their pet is allowed, and how to book a tour today. Out-of-date availability hurts trust fastest, because it sends a renter to tour a unit that has already leased.
How long does it take to build an apartment website?
How long an apartment website takes depends on how much is built new. A theme can go live in a few weeks. A custom site takes longer the first time, because the shared system gets built first. After that, each new community takes less work, since only the content is new. Our community website package goes live five business days after your prep is in.
How often should an apartment website be redesigned?
An apartment website has no fixed redesign cycle. Redesign when the site can't be read in search, can't show what is open, or looks like every other building. With a shared system, many fixes are one change across every site, not a full redesign. Availability should stay current between redesigns.
Client reviews
What clients say
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Jessica
Apartment community
We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.
Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
Emily
Med spa
I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.
Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.
