On this page
- The websites
- What a property management website is
- A page per property
- Template or rebuilt
- What a rebuild covers
- What we look at first
- Questions
- What clients say
- Add to your website
- Plans and prices
By Kiran Dasgupta.


The websites
Built or worked on by Kihan Marketing.
What is a property management website, and who builds one?
A property management website is the public website of a management company. Owners looking for a manager, renters looking for a home and vendors looking for work all check it before they call.
Kihan Marketing builds them on WordPress or Next.js, on your own domain, most often by rebuilding the template your software came with.

Why a page per property matters for search
Every building you manage has a name, an address and a neighborhood, and each is something a person types into Google. If none of your buildings has a page, a listing portal usually gets those searches.
How the search side works is on property management SEO.

What is the difference between a template site and a rebuilt property management website?
A template site shows listings and takes applications, in a layout every company on the same software shares. A rebuilt site keeps your software in charge of rentals and adds a page per property, owner pages, your own design and new lead forms.

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| Compared on | Template site from your software | Rebuilt site |
|---|---|---|
Pages | A handful, often with a link out to the listings | A page for every managed property, plus pages for owners |
Design | The layout every company on the same software shares | Your brand, your layout and your calls to action |
Listings and applications | Come from your software | Still come from your software, shown on or linked from your own pages |
Owners | Often one paragraph and a contact form | Pages on what you manage, how you report and how maintenance gets handled |
A search for a building's name | Often lands on a listing portal | Lands on that property's page on your own domain |
Platform | The software's website editor | WordPress or Next.js |
AppFolio site rebuilds, and the other platforms
The job is the same whichever template you start from: AppFolio's, RentCafe's or ShowMojo's.

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A page for every managed property
On your own domain, with its amenities, features and photos.
Owner pages of their own
What you manage, how you report and how maintenance gets handled.
Your design, not the template's
Your brand, your layout and your calls to action.
Calls to action and lead forms, rebuilt
A renter on a property page can reach the leasing team right there, and an owner inquiry reaches a person.
Your software stays in charge of the rentals
Units, rents, availability dates and applications stay where they are.
On AppFolio, AppFolio Listings Pro, the WordPress plugin we wrote, draws your public listings in your design. The rest of that work is on websites for AppFolio managers.
What we'd look at first on your site
We start a project by checking five things on your current site, because the answers decide how much of the site needs rebuilding.
How many of your managed properties have their own page on your domain?
When you search a building's name, which site shows up first?
Does an owner find a page written for them, or a resident portal with a contact form?
Does your apply flow start on your site, or hand the visitor to a page that doesn't look like it?
Which questions does your leasing team answer on the phone that the site could answer instead?
Questions property managers ask about their websites
What is the best platform for property management website design?
The right platform is the one that gives every managed property its own page on your domain, takes your design instead of a shared layout, and leaves your software in charge of rentals. WordPress is the practical choice for most companies that want a page for every property. It takes your design, your team can edit it, and on AppFolio it can run a listings plugin such as AppFolio Listings Pro. Next.js suits a custom build with a developer behind it, with listings coming through a custom integration.
Your software's own builder, such as AppFolio Sites or Buildium's hosted template site, is quick to start and already connected to your rentals, but it limits pages and design. Squarespace or Wix can work for a short brochure site that links out to your software's listings page. Be wary of anyone who names one platform as the winner for SEO. What search engines find is the page for each building, on whichever platform holds it. We rebuild on WordPress or Next.js.
Who designs the best websites for property management companies?
No independent ranking settles it, and some "top agency" lists are written by a firm that ranks itself first. Judge the work instead. Look for a designer that shows live property management sites you can open, writes owner pages as well as renter pages, and gives every managed property its own page on your domain. Then search the name of a building on one of those sites and see whether its own page comes up. Kihan Marketing rebuilds sites that started on AppFolio, RentCafe (Yardi) and ShowMojo templates.
How much does a property management website cost?
Property management and apartment websites from Kihan Marketing cost $3,600 for a community site and $6,000 for a company site with a page for every community, paid in four monthly parts, and they go live 5 or 10 business days after your prep is in. Hosting with us is an extra $75 a month on the Care and Care Plus plans and included in Care Pro at $650 a month, or you keep your own hosting.
The full price list compares every plan, and our website packages cover a company site and its community sites at a fixed price.
What should a property management website include?
A property management website should include a page for each managed property with its amenities, features and photos; owner pages on management, reporting and maintenance; separate paths for owners, residents and vendors; calls to action and lead forms on every property page; and links to the listings and portals your software runs. For owner leads, also add plain words on what your fees cover, an owner inquiry form that asks for the address and unit count, reviews from owners, and a phone number an owner can call.
A longer build checklist is in our post on what matters in property management website development.
How do you create a property management website?
Start from what owners and renters search for. Give every managed property its own page on your domain, with its amenities, features and photos. Then design the brand, the calls to action and the lead forms around it.
Should I build my own property management website or hire an agency?
Build it yourself if a short brochure site is enough and your software's listings page does the rest. Hire help when you need a page for every property, owner content that has to be written, several community sites kept distinct, or a rebuild that cannot lose the search history your current site has.
Will a rebuilt site still work with my property management software?
Yes. Your software stays the system of record: units, rents, availability dates, photos and applications live there, and your leasing team keeps working in it. The rebuilt site gives each property its own page on your domain and links to the software's listings and portals for anything that changes daily.
How do I add owner and tenant portals to my website?
Link to them rather than rebuild them. Owner and resident portals come with your property management software, which keeps the logins, statements, rent payments and maintenance requests. The website gives each audience a clear path: owner pages and an owner login, and a resident page with the rent and repair links.
How do I optimize a property management website for local SEO?
Give every managed property its own page with its address, neighborhood, amenities and photos, and give each city you serve an owner page. Keep the company name, address and phone the same on the site and on your Google Business Profile, and add structured data so search engines can read each page.
How does AppFolio work with a website?
AppFolio works with a website as the system of record: unit records, rents, availability dates, photos and applications live in AppFolio, and the website shows them. AppFolio also offers a website template. When a site outgrows the template, we rebuild it on your own domain, and AppFolio stays the system of record. On WordPress, the listings can be drawn onto your own pages with a plugin; the three ways to do it are in our guide to showing AppFolio listings on WordPress.
Do you only rebuild AppFolio sites?
No. RentCafe (Yardi) and ShowMojo ship website templates too, and the rebuild is the same job: your own design, a page for every property, and your software left in charge of the rentals. Our pages on RentCafe and Yardi websites and on integrating other property management software cover the details. If you are weighing a move off AppFolio, our guide to AppFolio alternatives compares the other platforms, and our comparisons of AppFolio vs Buildium and AppFolio vs Yardi cover how each platform's own website options work.

Client reviews
What clients say
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Jessica
Apartment community
We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.
Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
Emily
Med spa
I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.
Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.









































































