Many management companies on AppFolio start with the template the platform ships. It shows the portfolio and takes applications. What it rarely does is sell the company to an owner, or give each building a page a renter can find in search. An AppFolio site rebuild turns that template into a site of your own, and AppFolio keeps running your rentals.
A Seattle property manager: 5 pages to 250+
The proof is a site you can open. A Seattle property manager came to us with the five-page site that came with AppFolio. We rebuilt it to more than 250 pages, a page for every property it manages, checked on the live site in October 2026.
A page for every property
Each one carries that property's open units from AppFolio, with its amenities, features and photos.
Listings drawn by the site, not framed
AppFolio Listings Pro reads the public AppFolio listings and draws them in the site's own design. When a unit leases, it leaves the page on the plugin's next fetch.
Calls to action and lead forms, rebuilt
A renter who lands on a property page can reach the leasing team from that page.
The full story, with the live site in a frame, is on the project page.
Pages on the site
AppFolio's own website, or a custom site built around AppFolio
Both keep AppFolio as the system of record. The difference is who controls the pages around the listings.
| What you are comparing | AppFolio's own website | A custom site built around AppFolio |
|---|---|---|
Design control | The template's layouts, with listing cards, buttons and type largely as the platform ships them | Your design and your layouts, with listing cards in your fonts, colors and button labels |
SEO | Titles, headings and page structure limited to what the template offers | Titles, headings, structured data and internal links set page by page, so the site has SEO built in |
A page per property | Often a short site with one listings page | A page for every managed property, and a page for every open unit with Listings Pro |
Owner lead capture | Built around renters: listings and applications | Owner pages of their own, with forms that reach whoever answers owners |
How listings stay current | AppFolio draws them itself | Listings Pro reads your public AppFolio listings on the server and refreshes them on a cache you set, in minutes |
Where renters apply | AppFolio's apply flow | Still AppFolio's apply flow: the Apply Now button carries the listing's own AppFolio link |
If you are still choosing software, our comparisons of AppFolio vs Buildium and AppFolio vs Yardi cover the platforms themselves.
The proof is a site you can open.
The AppFolio tools we built
Each one came out of a client job on AppFolio, and each is described here as it works today.
AppFolio Listings Pro
Our WordPress plugin, available to license. It reads your public AppFolio listings on the server, with no iframe and no AppFolio API key, and draws them as your own cards, filters and map. Every unit gets a page on your domain. AppFolio stays the system of record, and the plugin writes nothing back.
A chat leasing tool on the AppFolio API
A separate tool, for the renter who doesn't know which building they want. It pulls neighborhoods, pricing, cities and areas, and shows real active listings with full detail.
Listings Pro runs on the sites of a Seattle property manager and a Western Washington apartment management company, and on the community websites of both. What it does, setting by setting, is on the AppFolio Listings Pro page. Both tools sit in the same family as Kihan Schema, Kihan Internal Linker and Kihan Indexer, and each one exists because a client job needed it.
What an AppFolio site rebuild covers
Not every job is a rebuild. When it is one, the shape is fairly consistent.
A page for every managed property
On your own domain, with its amenities, features, photos and open units.
Listings Pro, set up for your brand
Card template, colors, columns, filters and the map, with a Property Group for each building, so each property page shows only its own units.
Owner pages of their own
What you manage, how you report and how maintenance is handled, written so an owner can judge you before the first call.
Calls to action and lead forms
Rebuilt across the site, so the default application link isn't doing all the work.
Separate community sites
Where a portfolio warrants their own domains.
The site can be WordPress, where Listings Pro runs, or Next.js. Listings Pro is a WordPress plugin, so on a Next.js site the listings come through a custom integration instead. The three ways to put listings on a WordPress site are compared in our guide to showing AppFolio listings on WordPress.
Owner inquiries go where you decide.
Questions about websites for AppFolio managers
Can AppFolio stay the system of record?
Yes. Units, rents, availability, photos and applications stay in AppFolio, and your leasing team keeps working there. AppFolio Listings Pro reads the listings AppFolio already publishes and writes nothing back. Renters still apply through AppFolio's own apply flow.
Will owner leads go to AppFolio?
Owner inquiries go where you decide. The owner forms are part of the site we build, so we set them to reach whoever answers owners: a named person, a shared inbox or the CRM your team uses. Renter applications are different. The Apply Now button on each listing carries the listing's own AppFolio link, so applications reach AppFolio as they do today.
How long does a rebuild take?
It depends on how many properties need a page, how much owner content has to be written and how many community sites there are, so we give a timeline after looking at your portfolio, not before. Adding Listings Pro to a WordPress site you already have is the short part: install the plugin, enter the license key and your AppFolio address, choose a template and place the shortcode.
How do listings stay current?
AppFolio stays the source. Listings Pro fetches your public listings on the server and caches them for a number of minutes you set, so a change in AppFolio shows on the plugin's next fetch. When a unit leases, it leaves your site on that fetch. If AppFolio doesn't answer, the last good copy stays up instead of an error.
Talk to us about your AppFolio site
We're rated 5.0 on Google. Property management is where our work runs deepest.
Tell us how many properties you manage and what your current site does. We'll tell you what a rebuild would involve, or whether Listings Pro on the site you already have is enough. The wider rebuild work, across AppFolio, RentCafe and ShowMojo templates, is on property management website design.
Phone (425) 954-3452. Email info@kihanmarketing.com. Or start with a marketing audit.
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