Most of what we build is a rebuild of a site that already exists. Two of those rebuilds grew to more than 250 pages each, one from 5 pages and one from roughly 50. That wasn't because we like big sites. People were already searching for many separate things, and each old site had one page trying to answer all of them.
Pages on the site
The Pacific Crest rebuild: 5 pages to 250+
This property management company had a five page site, built on AppFolio's basic listing output. The rentals existed, but no building had a page of its own.
A page per managed property
A 250+ page website where every managed property has its own page. Each page carries that property's live availability listing, with amenities, features and photos. We also rebuilt the calls to action and lead capture forms across the site.
AppFolio Listings Pro
A plugin that shows AppFolio's listings as the site's own code. So buttons, styles and CSS can be controlled rather than just accepted.
A chat leasing tool on the AppFolio API
It pulls neighborhoods, pricing, cities and areas. It shows real, active listings straight from the inventory.
The full build, including the community sites, is on the project page. For the mechanics, see AppFolio property management websites. It sets out what AppFolio lets a site show, what it doesn't, and what has to be built on its API instead.
What the site carries
- Pages
- 50250+
- Town and neighborhood pages
- 40+
- Project pages
- 30+
- Videos in the Knowledge Center
- 200+
Driftwood: roughly 50 pages to 250+, including a YouTube Knowledge Center
Driftwood Builders Roofing is a roofing contractor in Manchaca and the Greater Austin area. We started with SEO for one location. The work grew town by town around Austin, then to the whole metro with a full website build. The site went from roughly 50 pages to 250+. What those pages are matters more than how many there are.
Location pages written against the area
Each page is written about what is really true of that town. It is not one template with the city name changed. That is the difference between a page that answers a local search and a page that only contains the town's name.
30+ project pages
Completed roofing jobs: a real roof, on a real street, with the materials used and the problem that was fixed.
The Knowledge Center
A roofing YouTube library built inside the website. It looks like YouTube and holds 200+ videos. But it keeps visitors on the site, instead of sending them to a platform that then keeps them. The videos also become written roofing posts. So one recorded job feeds both the video library and the written content. The written version is the part search engines and AI assistants can read and quote.
We used our own tools on this build: Kihan Indexer, Kihan Schema, the Kihan SEO plugin and Kihan Internal Linker. AI citation work was part of the job. Over 90 days, against the same period a year earlier, average Google position moved from 48 to 20. The site holds 3,147 keywords in Google's top 10, and organic clicks are up 25 percent. Over 12 months, it recorded 1,244,708 search impressions. That volume is the case for the page count. A 50-page site was never going to show up for them.
Page count is a consequence, not a goal.
Cryo Sanctuary: off GoDaddy, onto a booking system
This business offers cryotherapy and body sculpting in Renton, Washington. It was on a GoDaddy website and stuck on page two of Google. A site builder had been fine a few years earlier. By then it had become the limit: nothing could be added at the depth the search results were rewarding.
Booking on Amelia
The change to how the business runs. Amelia handles scheduling inside WordPress. So the visitor books on the page they landed on, not on a separate booking site. That means fewer places to lose someone, and one less handoff between the ad, the page and the calendar.
Hyper-local location pages
People search for a cryotherapy studio by treatment and by neighborhood. The old site had one page trying to answer all of it.
Everything around the site
We also run the AI citation work, the Google Ads and Meta ads, and the Google Business Profile and Yelp business page.
Why the page count grew
All three of those builds got much bigger, and that's the part clients ask about. Page count is a consequence, not a goal. It follows from how many truly different things people search for in a category.
The demand arrives already split
People search for a roofer across Greater Austin by service and by area. They search for a cryotherapy studio by treatment and by neighborhood. They search for a property manager by building name, by neighborhood and by unit type. One page aimed at all of that can't answer any single search well enough to win it.
The test before a page gets built
Can we say something on it that is specific, true, and not true of any other page on the site? A property page passes because it carries live availability, real amenities and photos that exist only for that building. A location page passes when it's written about what the area is really like. A project page passes because the roof exists.
Padding competes with the pages that would have ranked
Padding is what you get when the answer is no and the page gets built anyway. Pages like that don't just fail to rank. They compete with the pages that would have.
So these sites grew because the pages people searched for were missing, not because more pages are better. Where the demand isn't segmented, we don't segment the site.
Where the demand isn't segmented, we don't segment the site.
What we build on: WordPress, Next.js, Webflow and Framer
WordPress is our main platform, and it isn't the answer to everything.
WordPress
Custom themes, plus plugins when the software a business runs on won't give the site what it needs. The AppFolio Listings Pro plugin exists because AppFolio's listing output couldn't be styled. Our internal linker and schema tools let us build many well-structured SEO pages without making each one by hand.
Custom development
API connections, tools built on the systems a business already uses, and features that ready-made plugins don't cover. The AppFolio leasing tool is a clear example. It needed the API, not a plugin.
Next.js and React
This site runs on them. They're the right call when a site needs to be fast and static, with no pile of plugins.
Webflow and Framer
These fit a design-led site with a fixed page count that won't grow into hundreds of pages. We'll tell you when WordPress is the better call instead. That's usually when you plan to add a lot more content.
Redesigns are a lot of what comes to us, like the move off GoDaddy above. We also build new real estate sites. These can start as one landing page for a development, then widen into guide, hub and near-me pages. And we revamp corporate sites while the community websites around them stay live. Speed and maintenance carry on after launch. Google's page on Core Web Vitals recommends good scores for success in Search. These measure loading, how fast a page responds, and whether it stays still as it loads.
ADA compliance
Every site we build is tested against the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. WCAG is a widely used accessibility standard. The W3C's WCAG overview says WCAG 2.2 was published on October 5, 2023. Its success criteria sit at three levels: A, AA and AAA. The Justice Department's guidance on web accessibility says the Department's position is that the ADA covers what businesses open to the public offer on the web. We do the same work on sites we did not build.
Test
We go through the site with only a keyboard, and with a screen reader. We also run automated checks on every template. The W3C's advice on evaluation tools says tools can't check everything, and human judgment is required.
Fix
Color contrast, image descriptions, headings, form labels, focus order, captions on video, and anything else that fails.
Test again
We check fixes the same way before they go live. New pages get checked as they are added.
We do not use overlay widgets. These are scripts that claim to fix accessibility on top of a site, but the code underneath stays the same. This is technical work, not legal advice. No one can promise a site will never be sued, and we won't.
Questions businesses ask about a new website
What are web development services?
Web development services cover planning, building and looking after a website. For us that means the design, the build on WordPress, Shopify, Webflow, Framer or custom code, and tools like booking pages and listing plugins. It also covers speed, accessibility testing and maintenance after launch, so the site keeps working as the business grows.
How much does a custom website cost?
The cost of a custom website depends on what the site has to do. The number of pages, the platform, custom tools such as booking or listing features, and whether content must be written all move it. Ask any website development company what its quote covers. Our pricing page explains what changes the scope for us.
How long does it take to build a website for a small business?
The time it takes to build a small business website depends on the page count, the content and the features. A design-led site with a fixed set of pages moves faster than a 250 page rebuild with a page per property. Content is often the slow part, because every page needs something true and specific to say.
Which platform should a small business website use?
WordPress suits most small business websites that will keep adding pages, such as services, locations or projects. Webflow and Framer fit a design-led site with a fixed page count. Shopify is built for online stores. Next.js suits a fast, static site with no pile of plugins. The right platform depends on how much content you plan to add.
Working with us
IDR Office
Island Dreams Realty
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Nicholas Riley
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Watcharaponne Chaiyadee
Samui Elegance Real Estate
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for Samui Elegance Real Estate. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
San Innovation
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria garrafa
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei Landgraf
Google review
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley Stroeve
Google review
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Our development work has first-hand proof in property management and multifamily, real estate, roofing, and med spa and wellness. We have shipped sites in those fields again and again. We know the software they run on and how their customers search.
Call (425) 954-3452 or email info@kihanmarketing.com to talk through what your site needs to do.
