It's a clean example of what a real position gain looks like in the numbers, not just in a summary line. So it's worth walking through in the open.
What position 29.4 actually means
Start with the six months before this work took hold. The site's average position in Google was 29.4. There are ten results to a page. So the average search Panama Elite Homes appeared for put it on page three.
Nobody goes to page three
Not to be dramatic about it, that's just how clicks spread down the results. People scan the first screen, maybe scroll once. If nothing fits, they change the words in the search box rather than page deeper. A site sitting at 29 is technically being shown to Google's users. In practice it reaches almost none of them.
Impressions pile up anyway
Over 12 months the site collected 111,133 impressions and 783 clicks at an average position of 17.0. Put those two numbers side by side and you've got the whole story of a site ranking too far down the page. The demand exists. The site is being shown against it. Almost none of it turns into a visit. Being present on a results page and being visible on one aren't the same thing.
Impressions aren't progress
We say this to clients often and it lands badly, because impression counts feel like progress. They aren't. Impressions measure how often Google considered you. Position measures whether that was worth anything. It's the number our free marketing audit starts from.
The work
We didn't go after the broad listing searches first. That was a deliberate call. A single agency site taking on the big property portals for the most generic Panama search terms is a slow, expensive fight. Losing it quietly for eight months is a normal outcome. So the plan was to take the searches around the listings instead.
Near-me and area pages
Property search is about place before anything else. Somebody looking for a home doesn't type the name of a brokerage. They type a place. Those pages have to earn their existence, so each one is about the area it names. It isn't a template with the district swapped in. When that slips, you get pages that all read the same, and Google's spam guidance is explicit about what happens to them.
Guide pages
For the part of the journey that happens well before anyone contacts an agent. Buying property in a country you don't live in raises a long list of questions, and those questions get searched.
Listing enhancement
The individual property pages got more than a raw feed gives you. A listing dropped onto a page as bare fields is thin by definition, and thin pages don't rank.
Blog posts
On a regular cadence.
None of that is clever. It's the work the sites on page two and page three never quite got around to. Here's what it did, comparing the most recent six months against the six months before: clicks went from 88 to 695, and average position from 29.4 to 16.6.
Nobody goes to page three.
Why we think this one is worth reading
Thirteen places of average position doesn't sound like much. 29.4 to 16.6. It reads like a modest gain, the sort of number you'd put in a report and nobody would remember.
What thirteen places are worth
Clicks went from 88 to 695. The drop from page two to page three isn't a gentle slope, and neither is the drop from page one to page two. It's a cliff, and most of the traffic sits on one side of it. Position 29 and position 17 aren't two points on the same curve. They're two different conditions: not findable, and findable.
Nothing else changed
Same country, same market, same properties, same photos. Panama didn't get more popular in six months. The site didn't get more interesting. Its placement moved, and the placement was the thing standing between the demand and the business.
Nothing to explain away
Clicks went up and position improved at the same time. No seasonal bump, no algorithm update muddying the picture. Just the work showing up in both numbers together.
16.6 is page two. That's better than page three by a distance that showed up in the click count, and still not where this should end up. The next round of attention goes to the searches where the site now sits in the low teens. Moving one of those onto page one is worth more than finding another twenty terms to rank at 30. That work is ongoing.
Google reviews
What clients say
Watcharaponne Chaiyadee
Samui Elegance Real Estate
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for Samui Elegance Real Estate. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Nicholas Riley
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
IDR Office
Island Dreams Realty
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
San Innovation
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria garrafa
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei Landgraf
Google review
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley Stroeve
Google review
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
