Many businesses talk to more than one kind of customer on social, and those people want different things. A med spa has first-time clients and regulars. A roofer has homeowners with a leak today and homeowners planning ahead. A property manager has owners, residents and vendors. We start by naming those groups for your business. Then we plan and design posts for each one.
Roofing company, AustinRoofing
Roofing company, AustinRoofing
Cryotherapy studio near SeattleMed spa and wellness
Cryotherapy studio near SeattleMed spa and wellness
Cryotherapy studio near SeattleMed spa and wellness
Real estate agency, Sint MaartenReal estate
Real estate agency, Sint MaartenReal estate
Real estate and rentals, Sint MaartenReal estate
What social media management with us includes
Every engagement is some mix of the same six parts. We agree on the mix with you at the start.
Knowing who you're talking to
We name the groups you need to reach before we write a single post. Then we plan for each one, not for one blended customer.
A content calendar
Posts planned ahead, on the platforms your customers actually use. Each post has a clear job. Who uses each platform differs by age. In Pew Research Center's 2025 survey of U.S. adults, 80 percent of adults under 30 said they use Instagram, against 19 percent of those 65 and older.
Original design
Graphics made for your business, in your colors and type. No stock templates that your competitors use too. They fit your brand design, so a post looks like it came from the same business as your website.
Paid social
Ads on Facebook and Instagram, with TikTok or LinkedIn where they fit, when there is a page worth sending people to.
Google Business Profile and Yelp
Neither is a social network, but for a local business they work like one. They are often where a new review shows up first. Google's Business Profile help says more reviews and positive ratings can help a business's local ranking.
Connected to your site and search
Social works better when it points to a page that answers the question the post raised. It also works better next to your SEO, not apart from it.
Social work by industry
Each industry asks something different of social. Here is how we approach each one.
Roofing
For roofers, we design social and ad graphics alongside the SEO and website work. A roofer's YouTube channel can feed the website too. Each new video becomes a post on the site, with schema markup (labels that help Google read the page) and links to related pages. More in roofing marketing.
Med spa and wellness
For med spas, we design the social graphics for each treatment. We run Meta ads next to Google Ads, and we manage the Google Business Profile and Yelp page. We can also build the booking page. See med spa marketing for the rest of the work in this field.
Real estate
For real estate, we can run social media, the website and SEO together. When search is bringing people in, social does not have to find every lead on its own. To sell a new development, we pair a landing page with Meta ads and organic growth. More on this category on our real estate marketing page.
Property management
Property management works differently on social media. One company talks to three groups who want opposite things. For a property management and real estate company in Tacoma, we ran four months of SEO and social media together. The design was original, and the targeting was split three ways.
Owners
The revenue audience. They are deciding whether to hand a building to a management company. So they want proof you can do the job: how vacancies get filled, how maintenance is handled, what the reporting looks like.
Residents
The retention audience. They already live there. They want the practical things said in a neighbor's voice: renewal timing, maintenance requests and community notices.
Vendors
The operations audience: plumbers, landscapers and turn crews. They want to know how to get on the list and how payment works.
Alongside the social work, we removed duplicate meta descriptions, published blogs and built backlinks.
For a property management company in Dayton, we ran social posts and SEO on a website that stayed theirs. We also optimized their AppFolio listing marketing. More on this field in property management marketing.
Dental, law firms and home services
We don't have social work to show for these three yet. Here is how we would approach each one.
Dental practices
Posts that answer what a new patient wonders before booking: what a first visit is like, what a treatment involves, who they will see. Patient photos only with written consent. More in dental marketing.
Law firms
Plain answers to the questions people ask in your practice area. Posts that introduce the people at the firm. Nothing that promises a result. More in law firm marketing.
Home services
Posts timed to the seasons when people need you, photos of real jobs from your crews, and your reviews. Real reviews only. Under the FTC's rule on consumer reviews, in effect since October 21, 2024, a business can be liable for writing fake reviews or buying ones it should have known were false. More in home services marketing.
Many businesses talk to more than one kind of customer on social, and those people want different things.
Paid social
We run paid social on Facebook and Instagram, and we can build TikTok and LinkedIn campaigns when they fit. We hold to one rule: the ad points to a page built for it.
A new real estate development
The ads get their own landing page.
A med spa treatment
The ads lead to a booking flow.
Sending paid social to a homepage is a common way to waste the budget. More on how we run it on the Google Ads and paid social page.
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
Questions businesses ask about social media management
What does social media management include?
Social media management is planning, designing and running a business's social posts, and often its paid social. With us it covers naming the groups you talk to, a content calendar, original design, and ads on Facebook and Instagram, with TikTok or LinkedIn where they fit. It also covers the Google Business Profile and Yelp page. Each post points to a page on your site.
What is the difference between social media management and social media marketing?
The terms overlap, and people often use them for the same thing. Social media management usually means running your accounts: planning, designing and publishing the posts. Social media marketing is the wider job of winning customers through social. That adds paid ads, targeting, and a page on your site for each campaign. We do both.
How much do social media management companies charge?
What social media management companies charge depends on the work. The number of platforms, how often you post, whether graphics are designed from scratch, and whether paid social runs alongside all move the cost. Our pricing page explains what changes the scope. The free marketing audit shows where your search and profiles stand first.
How much should a small business spend on social media marketing?
A small business should set its social media spend from what a customer is worth and where its customers spend time. Start small, on one platform, and check that tracking works before more budget goes out. Paid social also needs a landing page built for the ad, or the spend is wasted on a homepage.
Should a small business hire a social media manager or an agency?
A social media manager on staff knows the business day to day. But it is a lot to ask one person to plan the posts, design them, run ads and track results. An agency brings those skills as a team. The choice comes down to how much of that work you need. With us, Ifrah Shah handles social media and Najma Khan designs the graphics.
Is social media management worth it?
Social media management is worth it when the posts connect to a website that answers the questions they raise. On its own, social has to find every lead. Next to SEO, it works with search instead. It also works better when each group you talk to gets posts made for what that group wants.
Talk to us
Rated 5.0 on Google.
Call (425) 954-3452 or email info@kihanmarketing.com. Tell us what you sell and who buys it. We will tell you which groups your social should talk to first.
