KEO Management is a property management company in Dayton that runs AppFolio.
The engagement covered SEO and social media, meaning backlink building and a running schedule of social posts, plus a pass through the listing copy inside AppFolio, the platform KEO already paid for every month. The website was KEO's when we arrived, and it stayed KEO's.
The search and social half
Because the site was not rebuilt, the search work had to take it as it stood. A property management site is an awkward shape for search.
The double load
Property management sites have to work for two visitors at once. A renter wants to know what is available, what it costs and whether anyone will show it this week, while an owner wants to know whether you will take their building seriously. One site has to serve both without either feeling they are in the wrong place.
Many don't manage it
Many sites pick the renter and leave the owner with a contact form, or pick the owner and bury availability three clicks down.
The template shape
Many management companies run the website template their platform ships, often a short brochure site with a link out to the listings. It works for a renter who already knows your name and does less for the renter who doesn't.
The backlinks and the social posts ran on a schedule against that site, unchanged.
The AppFolio part
KEO already ran AppFolio, and this part of the work was about getting more from it.
AppFolio is a large piece of software sold to people whose job is managing buildings rather than learning software. The parts that get used are the ones that cannot be avoided: rent, work orders and owner statements. The rest often sits unused.
We optimized their listing marketing inside AppFolio. Listing copy tends to be typed once, at speed, by whoever posted the unit on the day it went vacant, and then never touched again. It is the writing that does the most work in the business and gets the least editing, so we went through it.
This is the reason the page exists.
What Kihan Marketing did for KEO Management
Kihan Marketing built backlinks to the KEO site and ran a continuing schedule of social media posts, working with the website as KEO had built it. Inside AppFolio, it optimized KEO's listing marketing by going through the listing copy and rewriting it, and it advised the team on getting more out of AppFolio through the v1 API and its reporting.
What the work covered
SEO
Backlinks built against the site as it stood.
Social media
A running schedule of posts.
Listing marketing
The copy inside AppFolio, gone through and rewritten.
AppFolio guidance
Advice on using the v1 API and AppFolio's reporting.
The same work in a table:
| Area | What was done |
|---|---|
SEO | Backlinks built against the site as it stood |
Social media | A running schedule of posts |
Listing marketing | The copy inside AppFolio, gone through and rewritten |
AppFolio guidance | Advice on using the v1 API and AppFolio's reporting |
Then it never gets touched again.
Results
The results of Kihan Marketing's work for KEO Management are three deliverables: a backlink program for the site, a running social media schedule, and rewritten listing copy for the units KEO markets through AppFolio. Search figures are not published for this engagement, so the page describes the work itself.
If you run AppFolio and are getting less out of it than you should, see property management marketing or call (425) 954-3452 or email info@kihanmarketing.com.
Questions about this project
What did Kihan Marketing do for KEO Management?
Kihan Marketing built backlinks to the KEO site and ran a continuing schedule of social media posts. Inside AppFolio, it rewrote the listing copy and advised the team on using the v1 API and AppFolio's reporting.
Did Kihan Marketing build or rebuild the KEO website?
No. The website was KEO's when Kihan Marketing arrived, and it stayed KEO's. The search work took the site as it stood.
Are search results published for this project?
No. Search figures are not published for this engagement, so the page describes the work itself: a backlink program, a social media schedule and rewritten listing copy.
Client reviews
What clients say
Nicholas
Google review
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Wei
Real estate agent, Sint Maarten
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Real estate agency, Sint Maarten
Google review
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Real estate agency, Thailand
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Cryotherapy studio near Seattle
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Reika
Google review
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Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
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vittoria
Google review
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Apartment community
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Michael
Property management company
Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.
Sarah
Apartment community
We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.
David
Apartment community
Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.
Rachel
Apartment communities
We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.
Daniel
Apartment community
Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.
Amanda
Property management company
We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.
Brian
Roofing company
We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.
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Med spa
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Chris
Client testimonial
We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.
Olivia
Real estate
What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.
James
Client testimonial
We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.