Over 12 months, idr.sx took 8,392 clicks from 290,194 impressions (the times it was shown in Google's results). Its average position was 12.1.
The last six months, read honestly
Take the most recent six months against the six months before. Clicks went from 3,952 to 4,418, and average position improved from 13.1 to 11.1. That's click growth of roughly 12 percent. We'd rather say that plainly than pad it.
Position is where the movement is
The site already pulls 290,194 impressions a year. Two full places of average rank at that scale means a lot of pages moved up at once. Average position is stubborn because it's an average. It moves when the body of the site moves. One lucky page won't shift it.
This isn't a hockey stick
A hockey stick is a site that had almost no search presence and then had one. The percentages look huge because the starting number was tiny. Island Dreams was already ranking when the six-month clock started. A site in that position doesn't multiply. It consolidates. It holds what it has through the seasonal swings and grinds average position down page by page. Different result, different job.
The year over year view shows the earlier part
Over 90 days against the same 90 days a year earlier, organic clicks were up 51 percent. Average position improved from 21.9 to 11.6, on 2,043 organic clicks. Same source. The year over year view compares against a time before most of the work had landed. The six-month view compares against a time when it already had. That's what a maturing account looks like. The big correction happens once. Then you're defending and extending it.
Why Caribbean property search takes months
Almost nobody buying property in Sint Maarten is on the island when they start looking.
Where the search starts
In Toronto in February, or in Amsterdam, or in New Jersey. And it isn't a buying search yet. It's "Dutch side or French side". It's whether a foreigner can own freehold and what the residency rules are. It's how the two sides differ on tax, and what happens in hurricane season. Is there a hospital? Do the schools work? How do the flights connect? What's the internet like if you plan to work from the island? Months of that. Sometimes a year or two of it.
The buying query arrives late
"Villas for sale Sint Maarten" comes at the end of a long process. By the time someone types it, they've usually already picked the agency they trust. It's the one whose material they've been reading all along. A page built for that query competes with every portal and listing site on the internet. The research queries are quieter, and there are many more of them. They're the ones that decide who the buyer contacts, on a delay that last-click tracking will never show you properly.
The gap between impressions and clicks
Some of it is the normal pattern of research traffic. People scan a lot of results while they're learning and click only a few. A chunk of it is simply position. An average of 12.1 means many of the site's impressions sit on the second page or at the bottom of the first. That's close enough to be seen, but not close enough to be chosen. That's the number with the clearest room to grow. One place of average position gained across impressions at that scale is worth more than any single new page we could publish.
Content for remote buyers also has to hold up when it's read months before anyone acts. So it can't be written for one season, or for a listing that will be gone by spring. Listings turn over. The guide to buying as a non-resident doesn't.
Almost nobody buying property in Sint Maarten is on the island when they start looking.
The work
Social, site and SEO run together on this account, not as separate programs.
Social
Social media management carries the island content that the SEO work also serves.
The site
Has to hold the listings and the long research material at once, without one burying the other.
SEO
The SEO work has two parts. Defend the rankings the site already had, and widen keyword coverage into the research end of the funnel. Lead volume is the other measure the client cares about.
A small market teaches you things no keyword tool will. For one, much of the search intent turns out to be about which side of the island, Dutch or French. A US or Dutch buyer often doesn't know which side they're even asking about.
Position is what we're watching next. On an account shaped like this one, moving existing pages up beats adding new ones.
Google reviews
What clients say
IDR Office
Island Dreams Realty
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Nicholas Riley
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Watcharaponne Chaiyadee
Samui Elegance Real Estate
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Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
San Innovation
Google review
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vittoria garrafa
Google review
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Wei Landgraf
Google review
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley Stroeve
Google review
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