The first version of this project had one job, which was to sell Belair Plaza.
Kihan Marketing built Wei Landgraf a complete new real estate website in Sint Maarten. Phase one pointed all of it at a single development: a landing page for the building, Meta ads driving to it, and organic work underneath so the campaign was not paying for every visit. That is a sound way to run a property launch, and for a while it is the right shape, but it has an expiry built in.
Phase one: sell one building, and know when it ends
A site organized around one building is worth only as much as that building's sales cycle. Every ranking is earned for a name people stop searching once the units are gone, and every ad buys attention for an asset with a finish line. What remains afterward is a landing page with nothing behind it.
The campaign itself worked. It ran on Meta from its launch in December 2025, pointed at the building's landing page. The limit sat one level up: every lead was interest in a single building, and the ads could have kept producing right up to the day there was nothing left to point them at.
Phase two: stop selling a building, start answering an island
The second phase widened the site into a resource about Sint Maarten, not only one address on it.
Realty stayed
Property listings and sales content remained central.
Visas went in
People who buy property somewhere like Sint Maarten usually ask a residency question long before they ask a listings question.
General island updates went in
The life of the place, for people deciding whether to move to it.
Concierge services went in
Help for the period after a buyer has decided and before they have moved.
Structurally, that meant guide pages, hub pages and near-me pages, plus vacation rental listings. Someone researching a move to an island runs dozens of searches over months, and only a few are "property for sale". They ask about visas, which side of the island to live on, what things cost and what happens after they land.
A site that answers only the last question is invisible for the first twenty, while a site that answers the whole sequence is found early and stays useful after any single building sells out. Visa rules change and the page is updated, whereas a development page ends when the building sells.
Widening a site this way is slow because it means writing many guides and then connecting them so each hub works as a hub rather than an orphaned index. Two in-house tools handled the parts that usually stall.
Internal links
The Kihan Internal Linker handles the links between guides, hubs and near-me pages instead of leaving them to a manual pass at the end, so the structure holds together across dozens of pages.
Structured data
Kihan Marketing's SEO schema tooling handles the structured data, so every property, guide and location page describes itself properly to search engines.
It's also a shape with an expiry date built into it.
What Kihan Marketing did for Wei Landgraf
Kihan Marketing designed and built the site in two phases. In phase one it built a landing page for the Belair Plaza development, ran the Meta ads that drove to it, and did the organic work underneath. In phase two it widened the site into a resource for Sint Maarten with realty, visa, island update and concierge content, guide pages, hub pages, near-me pages and vacation rental listings. It used the Kihan Internal Linker and its own SEO schema tooling to produce and connect those pages efficiently.
Wei Landgraf's own Google review says: "I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves."
Results
Leads
256 leads across three Meta lead campaigns for Belair Plaza, from December 2025.
Organic clicks, March to August 2026 against the six months before
215 to 523.
The 12 months to August 2026
738 clicks and 52,923 impressions.
A single-asset campaign converts sooner. A resource site is still working two years later.
What the search data says
In the 12 months to August 2026, weilandgraf.com recorded 738 clicks and 52,923 impressions in Google Search Console.
| Measure | Period | Figure |
|---|---|---|
Organic clicks | Six months before March 2026 | 215 |
Organic clicks | March to August 2026 | 523 |
Organic clicks | 12 months to August 2026 | 738 |
Impressions | 12 months to August 2026 | 52,923 |
Clicks 215 to 523, March to August 2026 against the six months before. Clicks more than doubled, which is coverage growing from a level the site had already reached, the outcome the second phase was built to produce.
Questions about this project
How did the project move from the Belair Plaza campaign to a broader Sint Maarten resource site?
Phase one pointed the whole site at the Belair Plaza development, with a landing page, Meta ads and organic work. In phase two, Kihan Marketing widened the site to cover Sint Maarten, adding realty, visa, island update and concierge content, plus guide pages, hub pages, near-me pages and vacation rental listings.
What do the 256 Meta leads represent?
They are the leads from three Meta lead campaigns for Belair Plaza, starting in December 2025. Every one of them was interest in a single building, which is why the second phase widened the site beyond it.
How were the 738 Google Search Console clicks measured?
They are the clicks weilandgraf.com recorded in Google Search Console over the 12 months to August 2026, alongside 52,923 impressions. The page also compares clicks from March to August 2026, which were 523, against 215 in the six months before.
What the site does after the campaign
Many real estate campaigns are built around the asset for sale today and rebuilt from scratch when the next one arrives. The Belair Plaza campaign worked on its own terms and would have ended on its own terms.
What the site is for now
It answers the questions people have about moving to and living on Sint Maarten, and property inquiries come out of that instead of being the only thing the site asks for. The next development can launch on a site that already ranks and has an audience mid-research.
The trade
A single-asset campaign converts sooner, while a resource site is still working two years later. If you sell property and want a site that outlasts one project, see SEO for real estate or get in touch.