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Cherry Tree Apartments

A complete apartment community website designed, built, and launched for Cherry Tree Apartments in Lakewood, Washington.

Industry: Apartment community · Location: Lakewood, WA · Services: Website Development

Cherry Tree Apartments website shown on a laptop, tablet and phone

Client

Cherry Tree Apartments

Location

Lakewood, WA

Services

Website Development

Live project

The website, top to bottom

Hover the preview to glide through the entire homepage we built. On mobile, swipe inside the frame.

cherrytreetacoma.com
Cherry Tree Apartments home page, full lengthHover to explore

Seven layouts, which is the whole design problem

Cherry Tree Apartments publishes seven floor plans, more than any other community in this group: two one bedrooms and five two bedrooms, from 528 to 1,008 square feet. Listed as a plain menu that is overwhelming. The plan page instead orders them by size with the starting rate beside each, so the size-against-price trade is visible at a glance.

Two bedrooms that are not interchangeable

Five two bedroom plans span 621 to 1,008 square feet, and the difference between the smallest and the largest is substantial. Each is named by its square footage rather than by a marketing label, which sounds unglamorous and is exactly what someone comparing them needs.

An established community, and priced like one

Cherry Tree was established in 1966 and its published starting rates are the lowest in the group. The site leads on value without apologizing for the building’s age, and the positioning the client uses, a great value kept up properly, carries through the copy rather than sitting in a banner.

Across the street from the reason people stay

Shopping and dining sit directly across the street. For a renter without a car, or with one they would rather not use every day, that is the deciding fact about the location, so the neighborhood page opens with it.

Why this matters when there are many plans

The failure mode for a community with seven layouts is a prospect who cannot decide and leaves. Ordering by size, naming plans by their square footage and showing the starting rate on each turns a long list into a short decision.

The work behind the website

Cherry Tree Apartments launched with a custom design, a responsive mobile-first build, and a floor plans page ordered by size so seven layouts stay comparable.

The build also covered an indexable availability page on the community’s own domain, ApartmentComplex and BreadcrumbList structured data, and an llms.txt written for AI assistants.

Built by Kihan Marketing, made for Cherry Tree Apartments

Live availability, indexed on the community's own domain

Most apartment websites hand renters off to a third-party portal, so the listings live on someone else’s domain and the community never gets the search credit for them. Cherry Tree Apartments serves its availability from its own domain, where every listing is a real, indexable page.

Search and AI visibility built into the site itself

Cherry Tree Apartments carries ApartmentComplex and BreadcrumbList structured data describing the community, its address and its floor plans, plus an llms.txt written so AI assistants can read the community’s facts directly. Both are part of the build rather than a plugin bolted on afterwards.

What clients say about
working with us

EXCELLENT

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Frequently asked questions

The Cherry Tree Apartments website was designed and developed by Kihan Marketing, a Seattle-based web design and digital marketing agency that builds websites for apartment communities and property management companies.

The site includes all seven floor plans, from a 528 square foot one bedroom to a 1,008 square foot two bedroom, each with its published starting rate; an amenities section; a Lakewood neighborhood page; a photo gallery; and an availability page on the community’s own domain.

Website development, covering design, build, content structure, structured data and launch.

Availability is served from the community’s own domain rather than handing visitors to a third-party portal, so the listings stay on cherrytreetacoma.com and the site keeps the search credit for them.

Website design at Kihan Marketing is scoped to your project, and the final quote depends on scope. Every project starts with a free proposal, so you know exactly what you are getting before anything begins.

Yes. We build websites for apartment communities and businesses across industries, serving clients nationwide from Seattle. Tell us about your project in the proposal form on this page, or call (425) 954-3452.

Yes. It is a responsive, mobile-first build: layouts, images and menus adapt to phones and tablets, which is where most renters browse.

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1. Contact us

Fill out the form and tell us about your goals.

2. We build your plan

A custom strategy and design built to rank and convert.

3. You get results

Launch, then measurable growth month over month.

Want a website like this?

Get a free proposal and see exactly what we would build for your business. No pressure, no jargon.

Or call us directly: (425) 954-3452