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A complete apartment community website designed, built, and launched for Switchback Apartments.
Industry: Apartment community · Location: Lacey, WA · Services: Website Development
Switchback Apartments
Lacey, WA
Website Development
Hover the preview to glide through the entire homepage we built. On mobile, swipe inside the frame.
Hover to exploreSwitchback Apartments is an apartment community in Lacey, WA. The homepage opens with the identity, the promise, and a clear next step, because most visitors decide whether to keep reading before they scroll. Everything below it is built to carry that first impression through the rest of the site.
Kihan Marketing developed the website for Switchback Apartments, a newly built rental community in Lacey, Washington. The layout gives each section room to breathe, loads quickly on phones, and keeps the primary action visible as visitors move down the page.
Renters compare layout and price first, so the Switchback Apartments floor plans are presented as scannable cards with the details that actually drive a decision. From here a prospect can move straight into availability and the online application without hunting for a link.
The supporting pages exist to remove doubt. They answer what people actually ask before they commit, in plain language, so the visitor never has to leave the site to find out whether Switchback Apartments is the right fit.
Renters shortlist communities online long before they call or tour. When a site loads fast, shows real floor plans and pricing, and makes applying effortless, it turns a search into a scheduled tour and gives the community a presence Google can rank.
Switchback Apartments launched with a custom web design built around its brand; a responsive, mobile-first build tested across devices; and fast-loading pages tuned for performance.
The build also covered clear calls to action on every key page and a search-ready structure of headings, titles, and clean URLs.
Most apartment websites hand renters off to an AppFolio portal, so the listings live on someone else’s domain and the community never gets the search credit for them. Our AppFolio Listing plugin keeps live availability for Switchback Apartments on its own site instead, and gives every unit its own crawlable page.
Availability refreshes automatically, so the website and the property management system never drift apart and nobody has to edit a page when a unit turns. Applications and the resident portal still hand off cleanly to AppFolio, so residents keep the workflow they already know.
Instead of bolting on a heavy third-party plugin, Switchback Apartments runs our purpose-built Kihan SEO Plugin. It is the single source of truth for page titles, meta descriptions, and structured data, which means the site speaks clearly to search engines without the bloat of a general-purpose tool.
Under the hood it publishes proper ApartmentComplex and per-floor-plan schema with real specs and pricing, alongside FAQ, breadcrumb, and organization data in one clean graph. It also opens the door to AI crawlers and generates an llms.txt, so assistants answering questions about places to live in Lacey can read the community’s facts directly.
4 months ago
I can’t recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
2 months ago
I recently worked with Kihan Marketing to design my new website, and I couldn’t be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
4 months ago
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
5 months ago
Kiran and his team are simply fantastic! I’ve worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months.
3 weeks ago
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail.
4 months ago
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized.
4 months ago
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I’m very satisfied with their service and would highly recommend them.
The Switchback Apartments website was designed and developed by Kihan Marketing, a Seattle-based web design and digital marketing agency that builds websites for apartment communities and businesses across the US.
The site includes a floor-plan section with four Cascade-mountain layouts and starting monthly pricing; a photo gallery of the clubhouse, unit interiors, and pool; live availability with online applications via AppFolio (Apply Now).
Kihan Marketing provided website development for this project.
Availability is powered by the Kihan AppFolio Listing Plugin, which pulls live unit data from AppFolio and renders it on the community’s own website. Each listing gets an indexable page on the client’s domain, and updates happen automatically without manual page edits.
Website design at Kihan Marketing starts at $5,000, and the final quote depends on scope. Every project starts with a free proposal, so you know exactly what you are getting before you commit.
Yes. We build websites for apartment communities and businesses across industries, serving clients nationwide from Seattle. Tell us about your project in the proposal form below and we will reply within one business day.
Yes. The site is a responsive, mobile-first build: layouts, images, and menus adapt to phones and tablets, where most visitors browse.
Tell us about your project and we will be in touch within one business day.
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