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The Humphrey Apartments

A complete apartment community website designed, built, and launched for The Humphrey Apartments in Belltown, Seattle.

Industry: Apartment community · Location: Seattle, WA · Services: Website Development

The Humphrey Apartments website shown on a laptop, tablet and phone

Client

The Humphrey Apartments

Location

Seattle, WA

Services

Website Development

Live project

The website, top to bottom

Hover the preview to glide through the entire homepage we built. On mobile, swipe inside the frame.

thehumphreyapts.com
The Humphrey Apartments home page, full lengthHover to explore

The neighborhood is the product

The Humphrey Apartments sits in the historic heart of Belltown, and for a renter choosing between downtown buildings, the block matters as much as the unit. The homepage leads with Belltown by name and with what is actually outside the door: shops, restaurants, coffeehouses, transit, and easy access to downtown Seattle and I-5. Someone scrolling on a phone knows within one screen whether this is the part of the city they want to live in.

Built for the smallest floor plans in the portfolio

This is a studio and one bedroom community, from 380 square feet upward, and small homes have to be presented carefully. Rather than hide the size, the site states it plainly alongside the starting rate for each plan, so the people who arrive on a tour already know what they are walking into. The leasing team spends less time resetting expectations.

Three plans, compared side by side

Studio A, Studio B and the one bedroom are laid out as scannable cards with size, bathroom count and the published starting rate on each. Studio B and the one bedroom overlap in square footage, so the cards make the actual difference between them legible instead of leaving a prospect to work it out.

The building's own conveniences, stated plainly

Controlled access entry, the courtyard, secure bike storage and on-site laundry are the details that decide an urban rental, and each has a place on the site rather than being compressed into an amenity icon row. The neighborhood and gallery pages carry the rest, so the homepage never has to do all the work.

Why this matters for a downtown community

Belltown renters shortlist buildings online, often at night, almost always on a phone. A site that loads quickly, names the neighborhood, shows the real floor plans with real starting rates, and puts a phone number a tap away is what turns that search into a tour request.

The work behind the website

The Humphrey Apartments launched with a custom design built around the building’s Belltown identity, a mobile-first build tested across devices, and pages tuned to load quickly for people browsing on cellular.

The build also covered an indexable availability page on the community’s own domain, ApartmentComplex and BreadcrumbList structured data, an llms.txt written for AI assistants, and a clear call to action on every key page.

Built by Kihan Marketing, made for The Humphrey Apartments

Live availability, indexed on the community's own domain

Most apartment websites hand renters off to a third-party portal, so the listings live on someone else’s domain and the community never gets the search credit for them. The Humphrey Apartments serves its availability from its own domain, where every listing is a real, indexable page.

Search and AI visibility built into the site itself

The Humphrey Apartments carries ApartmentComplex and BreadcrumbList structured data describing the community, its address and its floor plans, plus an llms.txt written so AI assistants can read the community’s facts directly. Both are part of the build rather than a plugin bolted on afterwards.

What clients say about
working with us

EXCELLENT

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Frequently asked questions

The The Humphrey Apartments website was designed and developed by Kihan Marketing, a Seattle-based web design and digital marketing agency that builds websites for apartment communities and property management companies.

The site includes three floor plan layouts, from a 380 square foot studio to a one bedroom of up to 800 square feet, each with its published starting rate; an amenities section covering controlled access entry, the courtyard, secure bike storage and on-site laundry; a Belltown neighborhood page; a photo gallery; and an availability page on the community’s own domain.

Website development, covering design, build, content structure, structured data and launch.

Availability is served from the community’s own domain rather than handing visitors to a third-party portal, so the listings stay on thehumphreyapts.com and the site keeps the search credit for them.

Website design at Kihan Marketing is scoped to your project, and the final quote depends on scope. Every project starts with a free proposal, so you know exactly what you are getting before anything begins.

Yes. We build websites for apartment communities and businesses across industries, serving clients nationwide from Seattle. Tell us about your project in the proposal form on this page, or call (425) 954-3452.

Yes. It is a responsive, mobile-first build: layouts, images and menus adapt to phones and tablets, which is where most renters browse.

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