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Trailside Apartments

A complete apartment community website designed, built, and launched for Trailside Apartments.

Industry: Apartment community · Location: Lacey, WA · Services: Website Development

Trailside Apartments website designed and built by Kihan Marketing, shown on desktop, tablet and mobile

Client

Trailside Apartments

Location

Lacey, WA

Services

Website Development

Live project

The website, top to bottom

Hover the preview to glide through the entire homepage we built. On mobile, swipe inside the frame.

trailsidelacey.com
Trailside Apartments homepage, full lengthHover to explore

A brand that had to land in seconds

Trailside Apartments is an apartment community in Lacey, WA. The homepage opens with the identity, the promise, and a clear next step, because most visitors decide whether to keep reading before they scroll. Everything below it is built to carry that first impression through the rest of the site.

Overlaid red promotional modal on a property website announcing a Move In Special with terms and an Apply Now button over a dark hero background.
Three pricing plan cards with 'View Plan' buttons shown at the top, then a hero section reading 'Practical space, priced to make sense' for Trailside Apartments.

Designed and developed end to end

Kihan Marketing developed the website for Trailside Apartments, a residential apartment community in Lacey, Washington. The layout gives each section room to breathe, loads quickly on phones, and keeps the primary action visible as visitors move down the page.

Plans and pricing that are easy to compare

Renters compare layout and price first, so the Trailside Apartments floor plans are presented as scannable cards with the details that actually drive a decision. From here a prospect can move straight into availability and the online application without hunting for a link.

Promotional move-in special modal: 1 month off on the first two rentals, then 2 weeks off for the next two units; includes Apply Now button.
Promo modal over a dark rental-site page: red panel reads 'MOVE IN SPECIAL' with the offer and an 'APPLY NOW' button, blocking the page behind.

Content that answers the real questions

The supporting pages exist to remove doubt. They answer what people actually ask before they commit, in plain language, so the visitor never has to leave the site to find out whether Trailside Apartments is the right fit.

Why this matters for a community like this

Renters shortlist communities online long before they call or tour. When a site loads fast, shows real floor plans and pricing, and makes applying effortless, it turns a search into a scheduled tour and gives the community a presence Google can rank.

Two-panel hero: left column has a bold headline about close to work, errands, and a night out with a red 'Explore the Neighborhood' button; right column shows a street of townhouse-style apartments with parked cars under a sunny sky.

The work behind the website

Trailside Apartments launched with a custom web design built around its brand; a responsive, mobile-first build tested across devices; and fast-loading pages tuned for performance.

The build also covered clear calls to action on every key page and a search-ready structure of headings, titles, and clean URLs.

Built by Kihan Marketing, made for Trailside Apartments

Live availability, indexed on the community's own domain

Most apartment websites hand renters off to an AppFolio portal, so the listings live on someone else’s domain and the community never gets the search credit for them. Our AppFolio Listing plugin keeps live availability for Trailside Apartments on its own site instead, and gives every unit its own crawlable page.

Availability refreshes automatically, so the website and the property management system never drift apart and nobody has to edit a page when a unit turns. Applications and the resident portal still hand off cleanly to AppFolio, so residents keep the workflow they already know.

Search and AI visibility built into the site itself

Instead of bolting on a heavy third-party plugin, Trailside Apartments runs our purpose-built Kihan SEO Plugin. It is the single source of truth for page titles, meta descriptions, and structured data, which means the site speaks clearly to search engines without the bloat of a general-purpose tool.

Under the hood it publishes proper ApartmentComplex and per-floor-plan schema with real specs and pricing, alongside FAQ, breadcrumb, and organization data in one clean graph. It also opens the door to AI crawlers and generates an llms.txt, so assistants answering questions about places to live in Lacey can read the community’s facts directly.

What clients say about
working with us

EXCELLENT

Distorted Google logo banner with blue, red, yellow, and green color blocks on a blue background, appearing glitched.
Kihan Marketing - Testimonials Carousel

Frequently asked questions

The Trailside Apartments website was designed and developed by Kihan Marketing, a Seattle-based web design and digital marketing agency that builds websites for apartment communities and businesses across the US.

The site includes floor-plan cards for 1, 2, and 3 bedroom units with square footage and starting monthly rents; an availability section for browsing open units; a photo gallery of the community and interiors.

Kihan Marketing provided website development for this project.

Availability is powered by the Kihan AppFolio Listing Plugin, which pulls live unit data from AppFolio and renders it on the community’s own website. Each listing gets an indexable page on the client’s domain, and updates happen automatically without manual page edits.

Website design at Kihan Marketing starts at $5,000, and the final quote depends on scope. Every project starts with a free proposal, so you know exactly what you are getting before you commit.

Yes. We build websites for apartment communities and businesses across industries, serving clients nationwide from Seattle. Tell us about your project in the proposal form below and we will reply within one business day.

Yes. The site is a responsive, mobile-first build: layouts, images, and menus adapt to phones and tablets, where most visitors browse.

Get your free proposal

Tell us about your project and we will be in touch within one business day.

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1. Contact us

Fill out the form and tell us about your goals.

2. We build your plan

A custom strategy and design built to rank and convert.

3. You get results

Launch, then measurable growth month over month.

Want a website like this?

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Or call us directly: (425) 954-3452