What decides who appears in the local pack?
Google names three factors in its help page on how local ranking works. Relevance is how well a profile matches the search. Distance is how far the business is from the searcher. Prominence is how well known the business is, which Google says reviews and ratings can help.
Distance is the one a business cannot change, which is why the same search shows a different pack two miles away. Relevance and prominence are where the work goes: the right categories and services on the profile, a website that backs them up, and a steady flow of reviews.
Why does the local pack matter for a roofer?
For urgent jobs, the pack is often the first thing a homeowner sees and calls from. A storm-damaged roof does not wait for page two. A roofer that appears in the pack for "roof repair" in its own towns gets calls that an organic listing further down may never see.
For example, after a hailstorm a homeowner searches "roof leak repair" on a phone. The pack shows three roofers with ratings, hours and a call button. The roofer whose profile lists roof leak repair as a service, has recent reviews mentioning storm work, and sits closest gets the first call.
How do you improve your place in the local pack?
Choose the right primary category
Pick the category that matches the main job, then add secondary categories and every service you do.
Keep your details identical
Use the same name, address and phone number on the profile, the website and every directory.
Ask every customer for a review
Make it a step at the end of each job, and reply to every review, good or bad.
Back the profile with your website
Give each main service, and each town you serve, a real page the profile can link to.
Related terms
Google Business Profile
The free listing the local pack is built from.
NAP consistency
Matching name, address and phone details across the web.
Local Services Ads
Paid listings that can sit above the local pack, charged per lead.
We do this work as local SEO, and for contractors as part of roofing SEO.
Google reviews
What clients say
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
