Why does NAP consistency matter for a roofer?
Roofing companies often move offices, change numbers or add call tracking, and old listings do not update themselves. Each change can leave a trail of directories showing the old address or number. A search engine weighing whether your business is where it says it is has to reconcile those versions, and a customer who calls the old number reaches nobody.
For example, a roofing company moves from a home office to a shop across town and switches to a new phone line. The website and the Google profile get updated. Twenty directory listings, a supplier's dealer locator and an old chamber of commerce page still show the home address and the old number. Until those are corrected, the business exists at two addresses as far as the web is concerned.
How do you check and fix NAP consistency?
Pick the one true version
Decide the exact name, address format and phone number, and write it down.
Search for the old versions
Search your old address and old phone number in quotation marks to find listings that still carry them.
Fix the main listings first
Correct your Google Business Profile, Bing Places, Apple Business Connect, Yelp, Facebook and the Better Business Bureau.
Correct the rest
Work through industry and local directories, and ask the owners of pages you cannot edit to update them.
Check again every quarter
Old data can return from data providers, so repeat the search.
Related terms
Local citations
The listings and mentions where your NAP appears.
Google Business Profile
The listing that matters most for local search.
Local pack
The map results that consistent details help you reach.
We do this work as part of local SEO. Our guide to local citations covers which directories are worth the time.
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