01 / 04Med spa and healthcare SEO
Washington’s My Health My Data Act shapes our SEO, Google Ads and booking pages for Seattle med spas, from ad targeting to booking form consent.
Washington’s My Health My Data Act limits geofences around places that give in-person health care. A geofence of 2,000 feet or less may not be used to track people seeking care, collect their health data or send them related ads. So we target a clinic’s ads by area, never by a ring drawn around it.
Where the Act applies, a business needs a person’s consent to collect consumer health data, unless the data is needed for a service that person asked for. Booking forms, tracking pixels and retargeting lists are where that rule shows up.
Under Medical Commission rule WAC 246-919-605, treating skin with a prescription laser, light, radiofrequency or plasma device is the practice of medicine. The patient must be told that a nonphysician may operate the device, and the physician stays responsible for their safety. So laser pages should say who supervises and who treats.
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