Why does a Google Business Profile matter for apartment communities?
A renter searching for apartments in a neighborhood sees profiles on the map before any website. A community with its own profile, with photos, hours, a phone number that reaches the leasing office and recent reviews, gives that renter a reason to call or tap through. One without a profile is missing from the map.
For example, a management company runs a single profile for its office, and none for the communities it leases. A renter searching near one of those communities finds the competing buildings on the map, each with photos and a phone number, and never sees the one with open units. A profile per community, each linking to that community's own page, puts it on the map where renters look.
What should a complete profile include?
The right categories
A primary category that matches the business, and secondary categories for the rest of what it does.
Accurate core details
The exact business name, address or service area, phone number, hours and website link, the same as everywhere else.
Real photos
Current photos of the place, the team and the work, added regularly rather than once.
Services or products
Every service, so the profile can match more searches.
Reviews and replies
A steady flow of reviews from real customers, and a reply to each one.
Google's guidance on what affects local ranking, including complete information and reviews, is on its help page about improving your local ranking.
Related terms
Local pack
The map and short list of businesses Google builds from profiles.
Local citations
Mentions of your business on other directories, which should match the profile.
NAP consistency
Keeping your name, address and phone number the same everywhere.
We set up and run profiles as part of local SEO, and for apartment communities as part of multifamily marketing.
Google reviews
What clients say
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
