01 / 04Med spa and healthcare SEO
Our SEO, Google Ads and booking pages for Texas med spas, plastic surgery practices and independent clinics are written around the three Texas Medical Board rules below.
Texas Medical Board rules treat cosmetic injections and prescription cosmetic devices as the practice of medicine, which a physician may delegate. A physician, physician assistant or advanced practice registered nurse must be on site during the procedure or immediately available for an emergency consultation.
Take a med spa where non-physicians treat patients under standing orders, away from the physician’s main practice. The board’s advertising rule for physicians counts it as deceptive not to disclose who directs, supervises or delegates to them. So the medical director goes into the ads and onto the site.
Baylor Scott & White, Parkland, Texas Health Resources, UT Southwestern and Medical City each employ 10,000 or more people. Next to systems that size, an independent clinic’s pages should stay narrow: one treatment per page, the person who performs it and the suburbs it serves.
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