• (425) 954-3452
  • info@kihanmarketing.com
  • Seattle, WA — Serving Nationwide
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Apartment Marketing Services

Full-funnel marketing for apartment communities. Fill units faster, reduce cost per lease, and keep occupancy above 94%.

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Marketing Built for Multifamily Operators and Apartment Communities

The Problem: Apartment Marketing Is a Mess

You’re juggling 5 platforms, 3 agencies, and an in-house marketer. Your ILS spend doesn’t map to leases. Facebook cost per lead is climbing. Google Ads are running but no one can tell you the ROI. Meanwhile, a 200-unit community loses $12K+ per month for every point below 94% occupancy.

Apartment marketing services consolidate your entire funnel — paid media, website, ILS, reputation, lead nurture — under one team with one dashboard. Every lease gets attributed. Every dollar gets measured. Velocity goes up.Fragmented marketing is how luxury communities end up at 88% occupancy.

Gavel and a miniature house on financial papers with a calendar and rising charts, conveying real estate auction and market analysis.
Orange figure places a red puzzle piece to connect a path to a small house on a pedestal, symbolizing building a home solution.

Our Approach

Apartment Marketing That Drives Signed Leases

Our apartment marketing services cover everything multifamily operators need in one place:

  • Paid media: Google Ads, Facebook, Instagram, TikTok, geofencing, programmatic display.
  • Apartment website: Property-specific sites with virtual tours, floor plans, and live availability.
  • ILS optimization: Apartments.com, Zillow, Rent.com, Trulia — creative, copy, and bid management.
  • Lead nurture: Automated email and SMS that converts 30–40% more tours into leases.
  • Reputation management: Review generation and response across Google, Yelp, Apartments.com.
  • Reporting: Single dashboard with cost per lease, cost per tour, attribution by channel.

Our Process

How We Run Your Apartment Marketing

A proven process that replaces five vendors with one team and one dashboard.

Audit & Strategy

Analyze your occupancy, lead sources, competitor set, and market. Build a 90-day plan.

Launch Channels

Rebuild paid media, optimize ILS, launch nurture flows, refresh website content.

Optimize Velocity

Weekly testing, creative rotation, bid management. Drive cost per lease down month over month.

Scale & Retain

Expand to new channels as budget allows. Add renewal and retention campaigns.

What You Get

What Apartment Marketing Covers

Every feature serves one purpose: driving real results for your business.

Google & Meta Ads

Intent-based search plus lifestyle display. Full-funnel paid media, one team.

Apartment Website

Property site with floor plans, virtual tours, availability API, and conversion-optimized UX.

ILS Optimization

Premium placement on Apartments.com, Zillow, Rent.com. Creative and copy management.

Lead Nurture

Automated email and SMS sequences that convert cold leads into scheduled tours.

Reputation

Review generation on autopilot, response management, and reputation protection.

Reporting

One dashboard. Cost per lead, cost per tour, cost per lease, attributed by channel.

Related

Related Services

Services that pair well with social media marketing.

SEO Services

Rank higher in organic search results.
Learn More

Website Development

A website that converts visitors into customers.
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Google Ads

Get qualified leads from paid search.
Learn More

Results Across Industries

We deliver results across all seven industries we serve:

Property Management

Roofing

Med Spa

Dental

Law Firms

Real Estate

Home Services

FAQ

Frequently Asked Questions

Benchmarks vary by market. Suburban garden-style: $300–$500. Urban mid-rise: $500–$800. Luxury urban high-rise: $800–$1,500. Student housing: $200–$400. We drive these numbers down through audience optimization and channel mix.

Both. We run campaigns for individual communities and full portfolios up to 50+ properties. Portfolio clients benefit from shared learnings, volume pricing, and unified reporting across all assets.

Yes, and usually we do. Most operators come to us with separate vendors for Google Ads, ILS, social, and reputation. Consolidating to one team reduces fees, eliminates gaps, and improves attribution.

We install call tracking (CallRail), form tracking, and ILS lead routing so every lease ties back to its source. Our dashboard shows cost per lease by channel, by property, by month. Most operators don’t have this visibility.

Through superior reviews, patient testimonials, clear treatment information, and quick appointment booking. If two dentists rank for the same keyword, the one with better reviews and clearer communication wins.

Get a Free Apartment Marketing Audit

We’ll review your occupancy, current lead sources, paid media spend, and competitor set. Tell you exactly what’s working, what’s not, and what to do next.

Claim Your Free Audit

Or call us directly: (425) 954-3452