Summer Growth Offer: 60% off Website Development + SEO for 6 months
- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Services
Full-funnel apartment marketing for communities. Fill units faster, reduce cost per lease, and keep occupancy above 94%.
You’re juggling 5 platforms, 3 agencies, and an in-house marketer. Your ILS spend doesn’t map to leases. Facebook cost per lead keeps climbing. Google ads for apartments are running but no one can tell you the ROI. Meanwhile, a 200-unit community loses $12K+ per month for every point below 94% occupancy. Apartment digital marketing consolidates your entire funnel — paid media, website, ILS, reputation, lead nurture — under one team with one dashboard. Every lease gets attributed. Every dollar gets measured. Velocity goes up. Fragmented marketing is how luxury communities end up at 88% occupancy.
Our Approach
Our digital marketing for apartments covers everything multifamily operators need in one place:
Our Process
Analyze your occupancy, lead sources, competitor set, and market. Build a 90-day plan.
Rebuild paid media, optimize ILS, launch nurture flows, refresh website content.
Weekly testing, creative rotation, bid management. Drive cost per lease down month over month — more apartment leases, not just clicks.
Expand to new channels as budget allows. Add renewal and retention campaigns.
What You Get
Every feature serves one purpose: driving real results for your business.
Intent-based search plus lifestyle display. Google ads for apartments and Meta, full-funnel, one team.
Property site with floor plans, virtual tours, availability API, and conversion-optimized UX.
Automated email and SMS sequences that convert cold apartment prospect leads into scheduled tours.
Apartment reputation management: review generation on autopilot, response management, and reputation protection.
One dashboard. Cost per lead, cost per tour, cost per lease, attributed by channel.
Apartment online marketing is how communities stay full in a competitive leasing market. We combine search engine marketing, social media strategies, and data-driven campaigns that generate qualified leads — real renters touring real units, not tire-kickers. Paired with multifamily marketing, it keeps occupancy high all year.
From a single community to a multifamily portfolio, we manage your online reputation and route high-intent traffic to pages built to convert. The result is lower vacancy, less reliance on concessions, and a marketing plan that scales with your property group.
Related
Services that pair well with apartment marketing.
FAQ
Benchmarks vary by market. Suburban garden-style: $300–$500. Urban mid-rise: $500–$800. Luxury urban high-rise: $800–$1,500. Student housing: $200–$400. We drive these numbers down through audience optimization and channel mix.
Both. We run campaigns for individual communities and full portfolios up to 50+ properties. Portfolio clients benefit from shared learnings, volume pricing, and unified reporting across all assets.
We install call tracking (CallRail), form tracking, and ILS lead routing so every lease ties back to its source. Our dashboard shows cost per lease by channel, by property, by month. Most operators don’t have this visibility.
By driving more qualified traffic and converting it: tighter ILS and PPC targeting, virtual tours that pre-qualify renters, lead nurture that turns inquiries into tours, and strong reviews that win the comparison. Marketing strategies to increase apartment occupancy work when every lease is measured and the worst channels get cut.
We’ll review your occupancy, current lead sources, paid media spend, and competitor set. Tell you exactly what’s working, what’s not, and what to do next.
Or call us directly: (425) 954-3452
