• (425) 954-3452
  • info@kihanmarketing.com
  • Seattle, WA — Serving Nationwide
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Facebook Ads Agency for Profitable ROAS

Profitable Facebook and Instagram ad campaigns. A Facebook ads agency run by senior media buyers, not automation platforms.

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Facebook and Instagram Ad Campaigns That Actually Drive Revenue

The Problem: Facebook Ads Keep Getting More Expensive

iOS 14.5 broke attribution. Meta’s auction gets more competitive every quarter. Your CPMs are up 40% year-over-year. If you’re still running campaigns the way you did in 2019 — cold interests, TOF/MOF/BOF funnels, CBO — your ROAS is crashing. Most accounts our Facebook ads agency audits are 50–70% wasted spend.

A modern Facebook marketing strategy is a different game: broad targeting, Advantage+ shopping, creative diversity over audience splitting, incrementality measurement, and first-party data as the moat. Done right, Facebook is still the best-performing paid channel for most ecommerce and service brands. The brands winning on Meta aren’t the ones with the biggest budgets — they’re the ones with the best creative and the right strategy.

Our Approach

Facebook Ads That Drive Profitable Growth

As a Facebook ads agency, we focus on ROAS, not vanity metrics:

  • Advantage+ shopping: Let Meta’s ML find buyers — with the right creative inputs and exclusions.
  • Advantage+ shopping: Let Meta’s ML find buyers — with the right creative inputs and exclusions.
  • First-party data: CAPI, Customer List integration, and offline conversion uploads for full signal.
  • Landing pages: Fast, conversion-optimized destinations designed to close the Meta traffic.
  • Incrementality testing: Measure actual incremental lift, not platform-reported ROAS.
  • Weekly optimization: Budget shifts, creative rotation, audience refinement, performance reporting.

Our Process

How We Run Your Facebook Ads

A senior media-buying process built for accounts spending $20K–$500K per month.

Account Audit

Pixel, CAPI, account structure, historical performance, creative library, and competitor analysis.

Strategy Build

Funnel structure, creative brief, audience plan, conversion setup, measurement framework.

Launch & Test

Campaigns live with testing framework, creative diversity, and daily optimization.

Scale & Optimize

Scale what works, kill what doesn’t, rotate creative weekly, report weekly.

What You Get

What Facebook Ads Management Covers

Every feature serves one purpose: driving real results for your business.

Advantage+ Shopping

Meta’s highest-performing campaign type. Setup, seeding, exclusions, and creative strategy.

Creative Strategy

UGC, static, video, carousel. 15–30 fresh creatives per month — the real performance lever.

Lead Gen Campaigns

On-platform lead forms plus landing page funnels for service and B2B brands.

Retargeting

Dynamic product ads, abandoner funnels, CRM-matched audiences for bottom-funnel capture.

Reporting

Weekly reports with ROAS, spend, creative performance, and actionable next steps.

Pixel & CAPI

Proper server-side tracking via Conversions API for full post-iOS signal quality.

Related

Related Services

SEO Services

Rank higher in organic search results.
Learn More

Website Development

A website that converts visitors into customers.
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Google Ads

Get qualified leads from paid search.
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Results Across Industries

We deliver results across all seven industries we serve:

Property Management

Roofing

Med Spa

Dental

Law Firms

Real Estate

Home Services

FAQ

Frequently Asked Questions

 
Depends on margin. Ecommerce brands with 60%+ margin often target 2.5–4x ROAS. Higher-margin (70%+) brands can be profitable at 2x. Lead gen brands measure CPA against lifetime value, not ROAS. The real number is incremental ROAS, which is almost always lower than platform-reported.

How much you should spend on Facebook ads depends on goals, but the minimum to get statistical signal is around 8K per month. Below that, you don’t get enough data to optimize. Serious ecommerce scale starts at 10K to $500K+ monthly spend.

Yes — Facebook ads still work. Attribution got worse after iOS 14.5, but conversion rates didn’t. The brands that adapted — CAPI, first-party data, creative-led strategy — are still hitting strong ROAS. The brands blaming iOS just haven’t updated their playbook.
Both work. We can brief and manage creative production (UGC creators, static, video) or take your in-house creative and build the performance strategy around it. What we don’t do is run ads without a creative pipeline — it’s the #1 lever.

Google is intent-based: users search, you show up. Facebook is interruption-based: users scroll, you catch attention. They work best together — Google captures bottom-funnel, Facebook drives discovery and retargeting. We run both.

Get a Free Facebook Ads Audit

We’ll review your pixel setup, campaign structure, creative library, and ROAS — the same audit our Facebook ads agency runs for new clients. Tell you what’s working and what’s wasted spend. No commitment.

Claim Your Free Audit

Or call us directly: (425) 954-3452