• (425) 954-3452
  • info@kihanmarketing.com
  • Seattle, WA — Serving Nationwide
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Facebook Ads Management Services

Profitable Facebook and Instagram ad campaigns. Built for ROAS, managed by senior media buyers, not automation platforms.

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Facebook and Instagram Ad Campaigns That Actually Drive Revenue

The Problem: Facebook Ads Keep Getting More Expensive

iOS 14.5 broke attribution. Meta’s auction is more competitive every quarter. Your CPMs are up 40% year-over-year. If you’re still running campaigns the way you did in 2019 — cold interests, TOF/MOF/BOF funnels, CBO — your ROAS is crashing. Most accounts we audit are 50–70% wasted spend.

Modern Facebook ads management is a different game: broad targeting, Advantage+ shopping, creative diversity over audience splitting, incrementality measurement, and first-party data as the moat. Done right, Facebook is still the best-performing paid channel for most ecommerce and service brands.The brands winning on Meta now aren’t the ones with the biggest budgets — they’re the ones with the best creative and the right strategy.

Our Approach

Facebook Ads That Drive Profitable Growth

Our Facebook ads management services focus on ROAS, not vanity metrics:

  • Advantage+ shopping: Let Meta’s ML find buyers — with the right creative inputs and exclusions.
  • Advantage+ shopping: Let Meta’s ML find buyers — with the right creative inputs and exclusions.
  • First-party data: CAPI, Customer List integration, and offline conversion uploads for full signal.
  • Landing pages: Fast, conversion-optimized destinations designed to close the Meta traffic.
  • Incrementality testing: Measure actual incremental lift, not platform-reported ROAS.
  • Weekly optimization: Budget shifts, creative rotation, audience refinement, performance reporting.

Our Process

How We Run Your Facebook Ads

A senior media-buying process built for accounts spending $20K–$500K per month.

Account Audit

Pixel, CAPI, account structure, historical performance, creative library, and competitor analysis.

Strategy Build

Funnel structure, creative brief, audience plan, conversion setup, measurement framework.

Launch & Test

Campaigns live with testing framework, creative diversity, and daily optimization.

Scale & Optimize

Scale what works, kill what doesn’t, rotate creative weekly, report weekly.

What You Get

What Facebook Ads Management Covers

Every feature serves one purpose: driving real results for your business.

Advantage+ Shopping

Meta’s highest-performing campaign type. Setup, seeding, exclusions, and creative strategy.

Creative Strategy

UGC, static, video, carousel. 15–30 fresh creatives per month — the real performance lever.

Lead Gen Campaigns

On-platform lead forms plus landing page funnels for service and B2B brands.

Retargeting

Dynamic product ads, abandoner funnels, CRM-matched audiences for bottom-funnel capture.

Reporting

Weekly reports with ROAS, spend, creative performance, and actionable next steps.

Pixel & CAPI

Proper server-side tracking via Conversions API for full post-iOS signal quality.

Related

Related Services

Services that pair well with social media marketing.

SEO Services

Rank higher in organic search results.
Learn More

Website Development

A website that converts visitors into customers.
Learn More

Google Ads

Get qualified leads from paid search.
Learn More

Results Across Industries

We deliver results across all seven industries we serve:

Property Management

Roofing

Med Spa

Dental

Law Firms

Real Estate

Home Services

FAQ

Frequently Asked Questions

 
Depends on margin. Ecommerce brands with 60%+ margin often target 2.5–4x ROAS. Higher-margin (70%+) brands can be profitable at 2x. Lead gen brands measure CPA against lifetime value, not ROAS. The real number is incremental ROAS, which is almost always lower than platform-reported.

Minimum viable spend to get statistical signal is around $5K–$8K per month. Below that, you don’t get enough data to optimize. Serious ecommerce scale starts at $30K+ per month. We work with accounts from $10K to $500K+ monthly spend.

Yes. Attribution got worse, but conversion rates didn’t. The brands that adapted — CAPI, first-party data, creative-led strategy — are still hitting strong ROAS. The brands blaming iOS haven’t updated their playbook.
Both work. We can brief and manage creative production (UGC creators, static, video) or take your in-house creative and build the performance strategy around it. What we don’t do is run ads without a creative pipeline — it’s the #1 lever.

Google is intent-based: users search, you show up. Facebook is interruption-based: users scroll, you catch attention. They work best together — Google captures bottom-funnel, Facebook drives discovery and retargeting. We run both.

Get a Free Facebook Ads Audit

We’ll review your pixel setup, campaign structure, creative library, and ROAS. Tell you what’s working and what’s wasted spend — no commitment.

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Or call us directly: (425) 954-3452