Cut load times in half, fix Core Web Vitals, and pass Google’s speed thresholds. Faster site, higher rankings, better conversions.
A 1-second delay in page load reduces conversions by 7%. Over 3 seconds and 53% of mobile users bounce. Google ranks faster sites higher. Your competitors load in 1.2s. You load in 4.8s. Every second you don’t fix is money and rankings you’re leaving on the table.
Website speed optimization services identify every bottleneck: oversized images, render-blocking JavaScript, unused CSS, slow database queries, CDN gaps. We fix them systematically. Typical outcome: 3 to 5 second load times cut to under 2 seconds, PageSpeed scores from 40s to 90+, all Core Web Vitals passing.Fast sites rank higher and convert better. It’s not complicated.
Our speed optimization services address every bottleneck systematically:
PageSpeed Insights, WebPageTest, CrUX, and browser DevTools profiling.
Image compression, browser caching, CDN, and compression, usually 30% faster in week one.
JavaScript defer, CSS optimization, server tuning, and database query optimization.
Monthly speed monitoring to catch regressions before they hit rankings or conversions.
Browser caching, CDN setup, edge caching, and database object caching.
Hosting migration, HTTP/2 or HTTP/3, compression, and TLS optimization.
Services that pair well with website speed optimization.
Most slow sites have a combination of: oversized unoptimized images, heavy third-party scripts (ads, analytics, chat widgets), cheap shared hosting, no CDN, render-blocking CSS or JavaScript, and unoptimized databases. We diagnose all of these in the audit.
Most sites go from 3 to 6 second load times to under 2 seconds. PageSpeed scores typically move from 40s, 60s to 85 to 95. All three Core Web Vitals pass on mobile. WordPress, Shopify, and custom stacks all respond well to systematic optimization.
Yes. Page speed is a confirmed Google ranking factor, and Core Web Vitals directly affect mobile rankings. We’ve seen clients gain 20 to 40% organic traffic lift within 60 to 90 days of serious speed work, without touching content or links.
One-time project fixing major bottlenecks: $2.5K, $10K. Ongoing monthly monitoring and optimization: $800, $2,500. Enterprise sites with complex architectures: $15K, $50K for full optimization. We quote based on site size and stack.
Done right, no. We test every change on staging before deploying to production. Image optimization, caching, and CDN changes are reversible. JavaScript defer can occasionally break things; we test thoroughly to prevent that.
We’ll run a full speed audit, show you exactly why your site is slow, and tell you what optimization is realistic. Free, no commitment.
Or call us directly: (425) 954-3452
Website speed optimization is the work of making pages load and respond faster so visitors stay and Google’s Core Web Vitals pass. Kihan Marketing compresses and converts images, defers render blocking CSS and JavaScript, audits third party scripts, adds caching and a CDN, and tunes hosting. Work is month to month with no long term contract. Every project starts with a free proposal.
A slow website usually comes from a handful of repeat offenders: oversized uncompressed images, heavy third party scripts like chat widgets and ad tags, render blocking CSS and JavaScript, cheap shared hosting, no CDN, and bloated plugins or database queries. Kihan Marketing audits all of these before touching anything, so fixes target the real bottleneck instead of guesswork.
Core Web Vitals are Google’s three page experience metrics: Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness, and Cumulative Layout Shift for visual stability. Google’s published thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Page speed is a confirmed Google ranking factor, so passing these supports rankings, especially on mobile.
Pricing depends on scope, so Kihan Marketing quotes speed work after a free audit and proposal rather than from a rate card. For reference on related services, Website design is scoped to your project, SEO is scoped to your goals, and growth packages that combine SEO, ads, and content are scoped to your goals. Engagements are month to month with no long term contract.
Technical speed gains show up immediately, since improvements to load and response times are measurable in PageSpeed Insights and field data as soon as fixes go live. Ranking and traffic changes take longer, because search engines need to recrawl and reassess the site. SEO typically shows traction in 60 to 90 days, and speed work follows a similar curve.
No, done correctly it should not change how your site looks or works. Kihan Marketing works on a staging copy where possible, tests forms, checkout, tracking, and interactive elements after each change, and rolls back anything that causes a regression. Aggressive tactics like stripping scripts your business depends on are avoided unless you approve the tradeoff first.
No. PageSpeed Insights lab scores come from a simulated test on one device, while the Core Web Vitals assessment uses field data from real Chrome users over a rolling window. A site can score well in the lab and still fail in the field. Kihan Marketing optimizes against field data, because that is what Google uses for ranking.
Yes. Kihan Marketing optimizes WordPress, WooCommerce, Shopify, Webflow, and custom builds on React, Next.js, and similar frameworks. The diagnosis is the same across platforms: find what blocks rendering, what ships too much code, and what the server is slow to deliver. The fixes differ, since a Shopify theme and a WordPress plugin stack need different treatment.
Start with a free audit and proposal. Kihan Marketing reviews your Core Web Vitals field data, identifies what is actually slowing the site, and sends a scoped plan before any money changes hands. Call (425) 954-3452 to book it. The team is based in Seattle and works with clients across the United States. Engagements are month to month with no long term contract.
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