01 / 04Med spa and healthcare SEO
Two Florida rules shape the booking pages, SEO and Google Ads we make for med spas, plastic surgeons and independent clinics.
Florida requires a health care ad that names a practitioner to state the type of license that person holds. So injector bios, ads and booking pages say whether the provider is a physician, a nurse practitioner or a registered nurse. The rule has an exception for practitioners while they work in licensed facilities such as hospitals.
Florida can also discipline a practitioner for misleading, deceptive or fraudulent representations related to their practice. So claims about results, and before-and-after photos, stay within what the practice can back up.
The University of Miami and the public Jackson Health System rank third and fourth among Miami-Dade employers by headcount, behind the public schools and the county government. A smaller practice need not chase broad specialty searches against systems that size. It can pair each procedure with a neighborhood on its own pages, such as lip filler in Coral Gables.
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