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Rated 5.0 on Google

Kihan Marketing is a digital marketing agency. In Washington, D.C., and its Maryland and Virginia suburbs, we offer web design and development, SEO, AI search, local SEO, Google and Meta Ads, and social media.

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See the work
  • Search Engine Optimization
  • AEO
  • GEO
  • AI Citation
  • AI SEO
  • Web Design
  • Web Development
  • WordPress Development
  • Custom Code Development
  • Google Ads
  • Meta Ads
  • Social Media
  • Local SEO
  • Found on Google Maps
  • Quoted in AI answers
  • Tested with a screen reader
  • A page for each neighborhood
  • Built for D.C., Maryland and Virginia

(hello, D.C.)

Your customers may be in the District, Maryland or Virginia. Our job is to put your business in front of the ones closest to you, on Google and in AI answers. We do it inside accounts registered to you.

Joggers on a broad tree-lined avenue at dawn beside columned stone buildings

(search engine optimization)

Our SEO work covers technical fixes, schema markup, content and link building, and for a D.C. business much of it goes into neighborhood pages.

The Office of Planning calls the area around the Nationals’ stadium the Capitol Riverfront. People looking for a place to live there type "apartments navy yard dc", so a building’s page uses both names.

  • Technical SEO and site audits
  • Schema markup
  • Content that answers real questions
  • Link building
  • Pages for each community you serve
  • Search Console set up in your name
See SEO services

Illustration

Googleapartments navy yard dc
  1. 1yourbusiness.comYour business: the page that answers this search▲ 8
  2. 2
  3. 3
  4. 4
Clicks, in your own Search Console

(website design and development)

We design and build websites on WordPress or Next.js, with custom code where a site needs it, and we handle redesigns, speed work and maintenance.

We can test a site for ADA compliance, whether we built it or not. The test measures the site against the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. It combines automated checks with hands-on passes by keyboard and screen reader. Whatever fails is fixed in the site itself, never with an overlay widget, and then tested again. The work is technical and is no substitute for legal advice.

A site that takes bookings or rental applications also holds personal information. D.C.’s breach law requires "reasonable security safeguards" for District residents’ personal information, and notice to the Attorney General when a breach affects 50 or more of them. Maryland’s Online Data Privacy Act can also apply to a business that serves Maryland residents. One trigger is controlling or processing the personal data of at least 35,000 Maryland consumers in the previous calendar year, not counting data used only to complete a payment. We set up forms and tracking with both laws in mind.

  • New websites and redesigns
  • WordPress development
  • Next.js, React and custom code
  • ADA compliance (WCAG 2.2 AA)
  • Speed work and maintenance
See website development

Illustration

yourbusiness.com
Book now
  • 98 page speed
  • ADA · WCAG 2.2 AA testing
  • ✓ schema markup
WordPressReactNext.jsCustom codeBuilt on the platform that fits

(our work)

  1. 01 / 04

    A community website we revamped for an apartment management company.

    View the project 
    The website of an apartment community, by Kihan Marketing
    Industry
    Apartment community
    Services
    Website revamp
  2. 02 / 04

    Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it.

    View the project 
    The website of a roofing company, by Kihan Marketing
    Industry
    Roofing
    Services
    SEO
    Website build
    AI citation
  3. 03 / 04

    Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.

    View the project 
    The website of a cryotherapy studio, by Kihan Marketing
    Industry
    Med spa and wellness
    Services
    Website
    SEO
    Google Ads
    Meta ads
  4. 04 / 04

    Started as a landing page and Meta ads for one development, then widened into a site covering realty, visas, island updates, concierge and vacation rentals.

    View the project 
    The website of a real estate agent, by Kihan Marketing
    Industry
    Real estate development
    Services
    Landing page
    Meta ads
    Website

See the full portfolio

(more services)

Illustration

Which med spas in Washington, D.C. take new clients this week?

Several do. Your business lists same-week consults on its site, with its hours and a booking page one tap away.

yourbusiness.com
ChatGPTPerplexityGeminiClaudeGoogleDeepSeekWhere the answer shows up

AI search in Washington, D.C.

We work to get your business named in Google’s AI Overviews, ChatGPT and Perplexity. The names for this are answer engine optimization (AEO) and generative engine optimization (GEO).

Google says its AI features ask for nothing beyond what Search already needs, and it points businesses to indexable pages and an up-to-date Business Profile. So your pages should answer, in a sentence or two, the questions people around D.C. put to an assistant. Do you serve Bethesda and Arlington, or only the District? Is the clinician who does the treatment licensed in D.C.? How far is the building from a Metro station?

More on AI search 
WashingtonBethesdaSilver SpringRockvilleCollege ParkArlingtonAlexandria
District of Columbia County Montgomery County Prince George's County Arlington CountyCounty lines from the US Census Bureau.

(local search)

Local search around Washington splits across Maryland, Virginia and the District, by neighborhood inside D.C., and by well-known place names that are not cities. The metro reaches into Maryland, Virginia and West Virginia, and only about 11 percent of its people live in the District. Fairfax, Montgomery and Prince George’s counties each have more residents than D.C. itself.

  1. Two states and the District. Bethesda, Silver Spring and Rockville are in Montgomery County, Maryland, and College Park is in Prince George’s. Arlington and Alexandria are across the Potomac in Virginia. Google weighs distance to the searcher in local results. Calling a Bethesda company a "D.C. area" business does not bring it any closer to a searcher in Alexandria.
  2. Inside D.C., aim at the neighborhood. The District has no counties. It has eight wards, on lines the D.C. Council approved in 2022. A page is better aimed at the neighborhood than the ward: Anacostia and Congress Heights in Ward 8, Capitol Hill in Ward 6, Georgetown in Ward 2.
  3. Many well-known names are not cities. Arlington County has no incorporated city or town inside it. Bethesda and Silver Spring are census-designated places, communities with no government of their own, while Alexandria is an independent city outside any county. So pages are named for the place people type, whatever its legal status.

D.C. in numbers

  • 693,645people lived in the District on July 1, 2025, by Census Bureau estimate
  • 6 in 10D.C. households rent their home, against about 1 in 3 nationwide (Census, 2025)
  • 27.2Mvisitors came to Washington, D.C., in 2025, by Destination DC’s count
  • 2M+people lost power in D.C., Maryland and Virginia after the June 2012 derecho

(industries)

Each of the four has D.C. rules of its own. Clinicians answer to a health professions law, roofers on residential jobs to home improvement licensing, landlords to a human rights law and screening rules, and real estate brokers and salespeople to a licensing law. Each card below names the D.C. rule and what it changes on the page or in the ad.

  1. A cryotherapy chamber releasing white vapor in a calm teal studio
    01 / 04

    Under D.C. Code section 3-1205.14, the SEO, Google Ads and booking pages we write for D.C. med spas promise no results and use licensed names.

    Under section 3-1205.14 of the D.C. Code, a board can discipline a licensed health professional who makes "a misrepresentation or false promise" to win patients. The same goes for a false or misleading claim about their skill or a treatment they recommend. So treatment pages describe the procedure and who performs it, and promise no results.

    The same section covers practicing under a name other than the licensed one, so each clinician’s bio and profile use the name on their license.

    Med spa SEO 
    The website of a cryotherapy studio, designed and built by Kihan Marketing
    D.C. rule
    Section 3-1205.14
    Also
    The licensed name on every clinician bio
    Services
    Med spa SEO, Google Ads, booking pages
  2. A roofer laying cedar shingles on a pitched roof at sunset above wooded hills
    02 / 04

    We build roofing SEO, storm pages and Google Ads for roofers taking D.C. jobs, live by early summer and showing the District’s home improvement license on residential pages. July is both the hottest and the wettest month at Reagan National. In the June 2012 derecho, most of the damage came from trees that fell onto buildings and power lines. So a roofer’s storm and tree-damage pages should be live by early summer.

    D.C. rules count repairs and replacements on a house, a two-family flat or a condo unit as home improvement work. For that residential work, the District’s Department of Licensing and Consumer Protection requires home improvement contractors to keep a Basic Business License for at least one Home Improvement Salesperson. They also need a surety bond and liability insurance. A Maryland or Virginia roofer that takes residential jobs in the District should show its D.C. license on the pages about that work.

    Roofing marketing 
    The website of a roofing company, built by Kihan Marketing
    D.C. rule
    DLCP home improvement license
    Weather
    July is the hottest and wettest month
    Services
    Roofing SEO, storm pages, Google Ads
  3. A modern waterfront apartment building at blue hour with warm lit windows
    03 / 04

    Listing templates and Apply pages on the D.C. property manager websites we build are checked against the District’s Human Rights Act and screening notice rule. The D.C. Human Rights Act bars housing ads that indicate a preference based on source of income, a sealed eviction record or place of residence. None of those three is on the federal list. The Office of Human Rights names "No Section 8" in a listing as a practice that may count as discrimination. So listing templates and ads are checked against every trait the D.C. law protects, not only the federal ones.

    Under section 42-3505.10, a D.C. housing provider must give notice before asking an applicant for any screening information or fee. The notice includes each fee and deposit, the criteria that lead to automatic denial, the decision timeline and the applicant’s dispute rights. On a D.C. manager’s site, we place it before the Apply button.

    Property management marketing 
    The website of a property manager, designed and built by Kihan Marketing
    D.C. rule
    Section 2-1402.21(a)(5)
    Also
    Section 42-3505.10 screening notice
    Our build
    Property manager’s website
  4. A real estate agent opening the glass doors of a white villa onto a turquoise sea as two people look on
    04 / 04

    Only listings the owner has authorized in writing go into the pages, posts and ads we make for D.C. brokerages, as the District’s licensing law requires. Under D.C. Code section 47-2853.197, a broker, salesperson or property manager can be disciplined for misleading ads. The same applies to offering a property for sale or rent, or putting up a sign, without written consent from the owner or the owner’s agent. Each one is also kept current.

    Most D.C. households rent, so a brokerage’s site there may need to serve renters as well as buyers. We give rentals and sales their own pages, and each one follows the consent rule above.

    See the real estate project 
    The website of a real estate agency, which Kihan Marketing worked on
    D.C. rule
    Section 47-2853.197
    Our client
    Real estate agency, Sint Maarten
    Result
    Clicks 1,545 to 2,478, July to September 2026 against 2025

For brokerages, see real estate marketing; for everything else we have built, see the portfolio.

Kiran Dasgupta

(meet Kiran)

Kiran Dasgupta · Founder and Lead Strategist

Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency.

Google reviews

What clients say

5.0Rated 5.0 on Google
See us on Google (opens in a new tab)

Nicholas

Google review

Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!

Reika

Google review

Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!

Real estate agency, Sint Maarten

Google review

Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!

Watcharaponne

Real estate agency, Thailand

I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!

Listya

Google review

Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.

Business client

Google review

Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.

vittoria

Google review

Very fast and professional. I love working with Kihan Marketing. Definitely recommended

Wei

Real estate agent, Sint Maarten

I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.

Shelley

Cryotherapy studio near Seattle

I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.

(before you hire)

Whether you are hiring for SEO, web design or ads, and whether or not it is us, these questions are worth asking. Good answers show that the agency knows how the District, Maryland and Virginia differ.

  1. Ask whose name is on the accounts.Everything from the Google Ads account to the web domain should be registered to you, so it stays yours if you ever change agencies.
  2. Ask a D.C. question.An agency pitching a property manager should know what the Human Rights Act means for "No Section 8" in an ad. One pitching a clinic should know section 3-1205.14.
  3. Ask which jurisdiction they would start in.The District, the Maryland counties and the Virginia suburbs each need their own pages, so "the whole DMV" is too broad an answer.
  4. Ask how the ads are targeted.A campaign set to reach anyone interested in D.C. also pays for clicks from people who are only planning a trip. Ask whether yours counts only people in, or regularly in, the area.
  5. Weigh each review by what it describes.A star rating tells you less than a review that names the job done. Kihan Marketing is rated 5.0 on Google.
  6. Ask what the agreement covers and how either side ends it.Get the scope and the exit terms in writing before work begins.

(FAQs)

Do you have an office in Washington, D.C.?

No. We work remotely, inside accounts you own: your Google Ads, Business Profile, Search Console and website. You can see every change we make.

Do you also work in Maryland and Virginia?

Yes. If you serve Bethesda, Silver Spring, Arlington or Alexandria as well as the District, each place gets its own page and its own ad targeting. If you visit or deliver to customers, each one also goes into your Business Profile’s service areas. Google’s local results weigh distance, and a Rockville business is a long way from a searcher in Alexandria.

Do you offer ADA compliance work for D.C. websites?

Yes. We audit your site against WCAG 2.2 at level AA. We then repair what fails, such as color contrast, image descriptions, headings, keyboard access, focus order, form labels and captions. A retest with a keyboard and a screen reader follows. We never add an overlay widget. The work is technical, not a legal opinion, and no one can promise a site will stay free of lawsuits.

What should a D.C. rental listing leave out?

Any preference about a protected trait. The D.C. Human Rights Act covers traits federal law does not, including source of income, a sealed eviction record and place of residence. The Office of Human Rights counts housing vouchers as a source of income, and names "No Section 8" and "No Programs" as phrases that may be discrimination. This is guidance on copy, not legal advice.

Does D.C. rent stabilization change what a property manager’s site says?

It can. D.C.’s rent stabilization program comes from the Rental Housing Act of 1985. It generally covers rental units unless an exemption applies, such as a building whose permit was issued after 1975 or a qualifying small landlord. Tenant pages for a covered building and an exempt one answer different questions, so we write them separately.

Whether your customers are in the District, Maryland, Virginia or all three, we start by auditing your site and Business Profile.

(425) 954-3452info@kihanmarketing.com

Goes straight to info@kihanmarketing.com. No autoresponder, no sequence. Or call (425) 954-3452.