What do the three Core Web Vitals measure?
Largest Contentful Paint (LCP)
How long the largest image or text block takes to appear. Good is 2.5 seconds or less.
Interaction to Next Paint (INP)
How quickly the page responds when someone taps or clicks. Good is 200 milliseconds or less.
Cumulative Layout Shift (CLS)
How much the layout jumps while the page loads. Good is 0.1 or less.
The thresholds and the 75th percentile rule, measured separately on mobile and desktop, are from Google's web.dev guide to Web Vitals. Google explains how Search uses them in its Core Web Vitals documentation.
Why do Core Web Vitals matter for a med spa?
Many people book treatments from a phone, often from an ad or a map listing, and they leave a slow or jumpy page. A booking page that takes several seconds to show its main image, or moves the "Book now" button as it loads, loses visits that cost money to win.
For example, a clinic's treatment page loads a large uncompressed photo at the top and a booking widget that pushes the page down when it appears. On a phone, the LCP runs past 2.5 seconds and the layout shifts as the visitor goes to tap. Compressing the image, reserving space for the widget and loading it after the main content fixes both.
How do you check your Core Web Vitals?
Open the Core Web Vitals report
Search Console groups your pages by status, from real visits, on mobile and desktop.
Test one page in PageSpeed Insights
It shows field data where Google has it and a lab test with specific fixes.
Fix the template, not the page
Pages built from one template share their problems, so one fix often moves many URLs.
Related terms
Conversion rate
The share of visitors who act, which slow pages pull down.
Landing page
A page built for one action, where speed matters most.
AI Overviews
Google's AI answers, which link pages that are indexed and eligible in Search.
We fix speed and stability as part of web development, and for clinics in our med spa website design work.
Google reviews
What clients say
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
