01 / 04Med spa and healthcare SEO
For med spas, plastic surgery practices and independent clinics we handle SEO, Google Ads and the booking page, and each one starts from the Georgia rules below.
Under section 43-1-33, an ad by a physician, physician assistant, nurse or other covered practitioner must include their name and disclose only the type of license they practice under. The law defines an ad as any printed, electronic or verbal statement that names the practitioner or the practice, so a provider bio or a post can count too.
Georgia licenses the people who do cosmetic laser work such as hair removal and photo rejuvenation. The Composite Medical Board issues senior and assistant laser practitioner licenses, though physicians and some other licensees working within their own license are exempt. A treatment page should say who performs the work.
The Northside, Piedmont and Wellstar health systems each employ the equivalent of more than 20,000 full-time staff in metro Atlanta, by the Metro Atlanta Chamber’s count. An independent clinic will not outspend them. Its pages compete on detail instead: one treatment per page, the practitioner named and a neighborhood close by.
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