01 / 04Med spa and healthcare SEO
Idaho’s Board of Medicine wants patients told who treats them, so our SEO, Google Ads and booking pages for Boise med spas name the provider.
The Idaho Board of Medicine licenses physicians and physician assistants. Its rules count cosmetic treatments with prescription lasers, IPL devices and fillers as the practice of medicine. When other staff perform them under a supervising physician, each patient must be told that staff member’s education and training. Patients must also be told the staff member is not a licensed physician. So provider pages and ads say plainly who does each treatment.
The same rules make two things grounds for discipline: advertising likely to deceive the public, and false or misleading claims about how well a treatment works. So results language on the site stays within what the clinic can stand behind.
St. Luke’s runs hospitals, clinics and its own health plan, with medical centers open around the clock in Meridian and Nampa. An independent clinic in those towns cannot stand out on location alone, so its pages put the treatment itself first.
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