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Kihan Marketing is a digital marketing agency. We help businesses in Boston, Cambridge and the towns around them with local SEO, SEO, AI search, web design and development, Google and Meta Ads, and social media. Our specialties are property management, roofing and med spas.

Get a free audit (425) 954-3452
See the work
  • Search Engine Optimization
  • AEO
  • GEO
  • AI Citation
  • AI SEO
  • Web Design
  • Web Development
  • WordPress Development
  • Custom Code Development
  • Google Ads
  • Meta Ads
  • Social Media
  • Local SEO
  • Found town by town
  • Quoted in AI answers
  • Rentals listed before September 1
  • Your accounts, your logins
  • Built for Greater Boston

(hello, Boston)

Around Boston, people search by the town or neighborhood they live in, from Quincy to Dorchester. Our pages, profiles and ads are built around those names, on Google and in AI answers.

A tree-lined main street in autumn at dusk with glowing shop windows and people walking

(search engine optimization)

SEO for a Boston business starts with two sets of pages: one for each service, and one for each town or Boston neighborhood you work in. We handle the technical SEO, schema markup, content and link building behind them.

Many Massachusetts town names belong to other states too. Type "roofer quincy" and Google suggests Quincy, Illinois. Type "roofer medford" and it suggests Medford, Oregon. So people add "MA" to the search, and each town page names both the town and the state in its title and heading, as in "Roofing in Quincy, MA".

  • Technical SEO and site audits
  • Schema markup
  • Content that answers real questions
  • Link building
  • Pages for each town and neighborhood you serve
  • Search Console in your name
See SEO services

Illustration

Googleroofers quincy ma
  1. 1yourbusiness.comYour business: the page that answers this search▲ 8
  2. 2
  3. 3
  4. 4
Clicks, in your own Search Console

(website design and development)

We design and build websites on WordPress or Next.js, and custom code where a site needs it, choosing the platform by how much the site needs to grow. We handle redesigns, speed work and maintenance too.

Seyfarth Shaw counted 57 website accessibility lawsuits in Massachusetts federal court in 2025. Captions were at the center of one earlier Massachusetts case. In 2015 the National Association of the Deaf sued Harvard in the District of Massachusetts, alleging it failed to caption its public online content. The two sides settled in 2019.

Our ADA compliance work tests a site against the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA, captions and transcripts included. We fix what fails and test it again with a keyboard and a screen reader. We do not use overlay widgets. It is technical work, not legal advice.

  • New websites and redesigns
  • WordPress development
  • Next.js, React and custom code
  • ADA compliance (WCAG 2.2 AA)
  • Speed work and maintenance
See website development

Illustration

yourbusiness.com
Book now
  • 98 page speed
  • ADA · WCAG 2.2 AA testing
  • ✓ schema markup
WordPressReactNext.jsCustom codeBuilt on the platform that fits

(our work)

  1. 01 / 04

    Single location SEO grown into a site of more than 250 pages. It covers more than 40 towns and neighborhoods in Central Texas and has a roofing video library, the Knowledge Center, inside it.

    View the project 
    The website of a roofing company, by Kihan Marketing
    Industry
    Roofing
    Services
    SEO
    Website build
    AI citation
  2. 02 / 04

    A community website we revamped for an apartment management company.

    View the project 
    The website of an apartment community, by Kihan Marketing
    Industry
    Apartment community
    Services
    Website revamp
  3. 03 / 04

    Moved to a new website with its own booking page. Google Ads click-through rate went from 0.13 percent in Q4 2023 to 4.64 percent in Q3 2026.

    View the project 
    The website of a cryotherapy studio, by Kihan Marketing
    Industry
    Med spa and wellness
    Services
    Website
    SEO
    Google Ads
    Meta ads
  4. 04 / 04

    SEO on the site it already had: guide pages, near-me pages, listing enhancement and blogs.

    View the project 
    The website of a real estate agency for expat buyers, which Kihan Marketing worked on
    Industry
    Real estate agency
    Services
    SEO
    Guide pages
    Near-me pages

See the full portfolio

(more services)

Illustration

Which med spas in Boston take new clients this week?

Several do. Your business lists same-week consults on its site, with its hours and a booking page one tap away.

yourbusiness.com
ChatGPTPerplexityGeminiClaudeGoogleDeepSeekWhere the answer shows up

AI search in Boston

We work to get your business named in Google's AI Overviews, ChatGPT and Perplexity. That work is called answer engine optimization (AEO) or generative engine optimization (GEO).

Google says its AI features need no special markup. It asks for pages it can index and a Business Profile kept up to date. So we write short, quotable answers to what people around Boston ask an assistant. Do you serve Dorchester and Quincy, or only downtown? Who pays the broker on this apartment? Who is allowed to do laser hair removal in Massachusetts?

More on AI search 
Massachusetts BayBostonCambridgeNewtonQuincyLowellLynnFraminghamBrockton
Suffolk County Middlesex County Norfolk County Essex County Plymouth CountyCounty lines from the US Census Bureau.

(local search)

The Boston metro runs from Plymouth County north across the state line into New Hampshire, and people search it town by town.

  1. Every address has a town. The metro's five Massachusetts counties hold 147 cities and towns, and its two New Hampshire counties hold 50. In the Census Bureau's estimates, every resident is counted in one of them. Customers search by that name, so service-area lists and location pages are built town by town.
  2. Some Boston neighborhoods were towns. The Boston Public Library lists Dorchester, Roxbury, Charlestown, Brighton, West Roxbury and Hyde Park as former towns later annexed to Boston. None is a municipality today, yet people still search them like towns. A Boston business names the neighborhoods it serves, not only the city.
  3. The metro crosses into New Hampshire. Rockingham and Strafford counties in New Hampshire are part of the metro too, with places such as Salem, Derry, Dover and Portsmouth. State rules differ there, so pages and ads written for Massachusetts are checked again before they run across the line.

Greater Boston in numbers

  • 5.03Mpeople in the Boston metro in 2025, across seven counties in Massachusetts and New Hampshire
  • 64.3%of occupied homes in the City of Boston are rented, against 38.4% across the metro
  • 46.7%of the city’s housing units were built in 1939 or earlier
  • 36colleges and universities in Boston, with over 150,000 students, by the City of Boston’s count

(industries)

Massachusetts has its own rules for all four trades, from who may use a hair removal laser to who pays a rental broker. Those rules shape what an ad or a web page for a Massachusetts business may say.

  1. A cryotherapy chamber releasing white vapor in a calm teal studio
    01 / 04

    Before a Massachusetts med spa or plastic surgery practice launches new pages, ads or a booking page, we check each one against the rules below.

    A 2013 Department of Public Health advisory treats fillers, botulinum toxin, chemical peels and laser, light and radiofrequency treatments as medical services. Under it, a med spa that offers them needs a clinic license unless its practitioners wholly own and control it and its name avoids the words "clinic", "institute" and "dispensary". So the name is checked before the brand work starts.

    A 2024 Board of Registration in Medicine policy says Massachusetts law limits laser hair removal to licensed electrologists and physicians. It adds that the Board of Cosmetology and Barbering licenses the locations where it is done. A laser hair removal page should say who performs the treatment.

    A physician’s ad must give the physician’s name, business address and degree (M.D. or D.O.), and may not guarantee a cure. A reproducible copy of each ad, online ones included, has to be kept for three years.

    Med spa marketing 
    The website of a cryotherapy studio, designed and built by Kihan Marketing
    Massachusetts rule
    243 CMR 2.07(11)
    Also
    DPH medical spa advisory
    Services
    Med spa SEO, Google Ads, booking pages
  2. A roofer laying cedar shingles on a pitched roof at sunset above wooded hills
    02 / 04

    Boston’s snow swings widely from year to year: 110.6 inches in the 2014-15 record season, 64.8 of them in February 2015, but 9.8 in 2023-24. After the 2015 storms the Attorney General noted that many homeowners had hired contractors to clear roofs and ease water damage from ice dams. Ice dam and roof snow pages need to be live before the first big storm, with ads ready to switch on.

    A contractor who solicits, bids on or does work on an existing owner-occupied home of one to four units must be registered as a Home Improvement Contractor. Ads for residential contracting must carry the active registration number. The state’s guidance chart also lists a roofing Construction Supervisor License for new or replacement roofs, so the site, the Business Profile and every post show the numbers.

    Roofing marketing 
    The website of a roofing company, built by Kihan Marketing
    Massachusetts rule
    M.G.L. c. 142A and 201 CMR 18.00
    On every ad
    HIC registration number
    Services
    Roofing SEO, storm pages, Google Ads
  3. A modern waterfront apartment building at blue hour with warm lit windows
    03 / 04

    Since August 1, 2025, the person who hires a rental broker pays the broker. The state says there are no exceptions, that admin, finder’s and leasing fees are not allowed either, and that a landlord can owe up to three times the amount charged. Listing templates, "no fee" wording and owner FAQs all have to match.

    At move-in a landlord may collect no more than first and last month’s rent, a security deposit of one month’s rent and the cost of a new lock and key. The deposit sits in a separate interest-bearing account in a Massachusetts bank. The deposit, or any balance of it, goes back to the tenant within 30 days after the tenancy ends, so resident pages copied from another state can be wrong here.

    Most Boston homes were built before 1980. The Lead Law requires lead paint hazards to be removed or covered in homes built before 1978 where a child under six lives. An owner cannot refuse to rent to anyone because of lead paint, so listings never say or imply "no children". This is general information, not legal advice.

    Property management marketing 
    The website of a property manager, designed and built by Kihan Marketing
    Massachusetts rule
    M.G.L. c. 186, § 15B
    Broker fees
    Paid by whoever hires the broker, since August 1, 2025
    Our build
    Property manager’s website
  4. A real estate agent opening the glass doors of a white villa onto a turquoise sea as two people look on
    04 / 04

    In Massachusetts every real estate ad must name the broker and make clear that the advertiser is a broker. An ad that shows only a phone number, email or street address is not allowed, and a salesperson may not advertise property under their own name. So the brokerage name goes into agent sites, listing pages, posts and ads from the start.

    Brokerages and agents get listing pages, a page for each Boston neighborhood or town they sell in, and the social posts and ads that send buyers and renters to them.

    See the real estate project 
    The website of a real estate agency, which Kihan Marketing worked on
    Massachusetts rule
    254 CMR 3.00(9)
    Our client
    Real estate agency
    Result
    Clicks 1,545 to 2,478, July to September 2026 against 2025

More on real estate marketing, or see every industry we work with in the portfolio.

Kiran Dasgupta

(meet Kiran)

Kiran Dasgupta · Founder and Lead Strategist

Kiran Dasgupta founded Kihan Marketing and leads every engagement. He writes about SEO, AI search, property management marketing and choosing an agency.

Google reviews

What clients say

5.0Rated 5.0 on Google
See us on Google (opens in a new tab)

Nicholas

Google review

Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!

Reika

Google review

Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!

Real estate agency, Sint Maarten

Google review

Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!

Watcharaponne

Real estate agency, Thailand

I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!

Listya

Google review

Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.

Business client

Google review

Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.

vittoria

Google review

Very fast and professional. I love working with Kihan Marketing. Definitely recommended

Wei

Real estate agent, Sint Maarten

I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.

Shelley

Cryotherapy studio near Seattle

I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.

(before you hire)

Whoever you are talking to about SEO, web design or ads, us included, put these five questions to them. The answers show whether they know Massachusetts or just changed the city name.

  1. Ask who owns the accounts.Your ad account, Business Profile, analytics and domain should be in your name.
  2. Ask a Massachusetts question.An agency that markets rentals should know who has paid the rental broker since August 2025. One that markets roofers should know where the HIC registration number has to appear.
  3. Ask which towns they would start with."Greater Boston" is not a service area. A good plan names the towns and neighborhoods first.
  4. Click through their live sites.Ask for links to sites they built and check what is actually there.
  5. Ask what the agreement covers and how either side ends it.Get both answers in writing.

(FAQs)

Do you have an office in Boston?

No. We work remotely, inside accounts you own: your Google Ads, your Business Profile, your Search Console and your website. Every change is visible to you.

Do you work in Cambridge, Quincy and the towns around Boston too?

Yes. We plan pages, profiles and ad targeting for each town and neighborhood you serve. That might be a Boston neighborhood such as Dorchester, a city such as Cambridge or a town such as Brookline. We also work on the New Hampshire side of the metro, where state rules differ.

Can you make a Boston website ADA compliant?

We test the site against WCAG 2.2 at level AA and fix what fails, such as color contrast, image descriptions, keyboard access, form labels and captions. Then we test it again with a keyboard and a screen reader. We do not use overlay widgets. It is technical work, not legal advice, and no one can promise a site will never be sued.

Who pays the broker fee on a Massachusetts rental now?

Since August 1, 2025, the person who hired the broker pays. If the landlord hired them, the tenant cannot be charged, and renamed fees such as admin or leasing fees are not allowed either. Listing pages and ads should say so plainly. This is general information, not legal advice.

Can a Massachusetts med spa call itself a clinic?

Only if it holds a clinic license. A 2013 Department of Public Health advisory says a med spa offering medical services needs one unless its practitioners wholly own and control it. The name must also avoid "clinic", "institute" and "dispensary". We check the name and ownership before building the brand and pages. This is general information, not legal advice.

What are AEO and GEO?

Answer engine optimization and generative engine optimization. Both describe the work of getting a business named in Google’s AI Overviews, ChatGPT and Perplexity. That work rests on pages Google can index that answer real questions, and a Business Profile kept up to date.

Start with a marketing audit and see how your site and Business Profile show up in the towns and Boston neighborhoods you serve.

(425) 954-3452info@kihanmarketing.com

Goes straight to info@kihanmarketing.com. No autoresponder, no sequence. Or call (425) 954-3452.