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Hiring a construction SEO company? See what the service includes, how pricing works, and how project galleries and city pages win local searches.
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A construction SEO company builds the search presence that wins project inquiries: city and service pages for every market you serve, project galleries that prove your work, and the technical foundation Google needs. Industry wide, expect roughly $1,000 to $5,000 per month. Kihan Marketing scopes the work to your goals, month to month, with web design and SEO under one roof.
If you are comparing construction SEO companies, the real question is simple: which one will make your website produce project inquiries in the cities you actually serve? Construction SEO is local by nature. A homeowner searching for a deck builder in Tacoma does not care that you rank in Portland, and Google knows it. The work is winning your service area, city by city and trade by trade.
If you would rather read the primary source, the SEO fundamentals Google publishes cover the same ground.
A good construction SEO company handles the whole system, not just keywords. That means the pages, the proof, the technical foundation, and the local signals that tell Google you are a real business doing real work in a real place. Here is what a serious engagement should include.
Construction has an advantage most industries would love to have: photographic proof. Every completed job is evidence you can do the work, and Google increasingly rewards exactly this kind of first hand experience. A project page with a written scope, location, timeline, photos, and the problems you solved can rank for searches like kitchen remodel in Bellevue while also convincing the buyer who lands on it.
Most contractor sites waste this asset. They pile every photo into one slider with no text, no locations, and no way for Google to understand what it is looking at. Turning that archive into individual, indexable project pages is often the single highest leverage move in construction SEO, because the same page does two jobs: it earns the ranking and it closes the visitor.
The slider problem
A gallery that is one big image carousel cannot rank for anything. Each project needs its own page with a written scope, the city, and descriptive photo alt text. If an agency's plan never mentions your project archive, keep looking.
Google’s results for construction searches are local. How you rank from your office address tells you almost nothing about how you appear one suburb over. The fix is structural: a dedicated page for each service in each city you serve, built on a consistent template but filled with content that is genuinely specific, projects completed in that city, the permit realities you deal with there, and honest notes on your coverage.
Done lazily, city pages become thin duplicate content that Google filters out. Done well, they are how a regional contractor shows up in a dozen markets without a dozen offices. The difference is proof: linking each city page to real projects from your gallery is what separates a page that ranks from a page that gets ignored.
The pairing that works
City pages supply the relevance, project galleries supply the evidence. Interlinking the two is the core of construction SEO, and it is how a well documented mid size contractor can outrank a bigger name in individual cities.
Most agencies price construction SEO as a monthly retainer, and industry wide the common range runs from roughly $1,000 to $5,000 per month depending on how many cities and services you target and how competitive they are. Below that range you are usually buying reports rather than work. Watch for two structural traps: contracts that lock you in for 12 months regardless of results, and agencies that keep ownership of the pages they build so you lose them if you leave.
Kihan Marketing publishes starting prices so you can budget before the first call.
| Service | Starting price | Terms |
|---|---|---|
| SEO | $1,500 per month | Month to month, no long term contract |
| Growth package, SEO plus broader marketing | $3,000 per month | Month to month, no long term contract |
| Website design | $5,000 | Project based, the site is yours to keep |
No lock in
Every Kihan Marketing engagement is month to month. You keep every page and full ownership of your site if you ever leave.
Every agency pitch sounds the same, so judge them on specifics. The good ones ask detailed questions about your trades, your service area, and your best project types before they quote anything, because the answers change the scope. The weak ones quote a flat package before they have even seen your site.
Run any agency, including us, through this list before you sign.
Kihan Marketing is a Seattle web development and SEO agency serving construction companies across the US. Our honest pitch is fit: construction SEO lives or dies on pages, project galleries, city pages, service pages, and building pages well is equal parts design and SEO. We do both under one roof, so the gallery that ranks is the same one that closes, and nothing stalls waiting on a third party developer.
The terms are the other half of the case. Everything is month to month with no long term contract, and starting prices are published: Website design is scoped to your project, SEO is scoped to your goals, and growth packages are scoped to your goals. On timelines we tell you the truth: early movement in weeks, meaningful traction in 60 to 90 days, and reporting focused on inquiries rather than vanity rankings.
Next step
Call (425) 954-3452 or request a free proposal. You will have it within one business day, with the pages we would build first and why.
Industry wide, most construction companies pay somewhere between roughly $1,000 and $5,000 per month for ongoing SEO, depending on how many cities and services they target. Kihan Marketing publishes its starting prices: SEO is scoped to your goals, and growth packages that combine SEO with broader marketing are scoped to your goals. Both are month to month.
You should see early movement in weeks: pages getting indexed, rankings appearing for longer, more specific searches, and impressions climbing. Meaningful traction, meaning rankings and inquiries you can feel in the pipeline, typically takes 60 to 90 days. Anyone promising page one in two weeks is not being straight with you.
Not always. If your site loads fast, works on phones, and lets us add city, service, and project pages, we build on what you have. If it is a locked down template that fights every change, a rebuild often costs less than months of workarounds. Kihan Marketing does both under one roof, and Website design is scoped to your project.
In almost every market, yes. Google localizes construction results, so a single services page rarely ranks outside your home city. Each city needs its own page with real substance: projects you completed there, local permit realities, honest coverage notes. Five thin copies of the same page will hurt more than help. Five genuinely local pages compound.
Referral heavy contractors often see the fastest payoff. Referrals still search your name and compare you against two other bids before calling, so a strong site with a documented project gallery converts the referrals you already get at a higher rate. The same pages then start pulling in cold searches. SEO does not replace referrals, it compounds them.
No. Kihan Marketing works month to month with no long term contract. You stay because the work is producing inquiries, not because paperwork says you have to. If you want to see how we would approach your site, call (425) 954-3452 and you will have a free proposal within one business day.
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Tell us about your project and we will be in touch within one business day.
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Fill out the form and tell us about your goals.
A custom strategy and design built to rank and convert.
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