What is the difference between exclusive and shared leads?
| Compared on | Exclusive leads | Shared leads |
|---|---|---|
Who gets the lead | Your business only | Possibly several contractors |
Where it comes from | Your website, profile, ads or referrals | A lead seller's site or service |
What happens next | A conversation with someone who chose you | A race to call first |
What you build | Your own name, reviews and pages | The seller's audience, not yours |
How fast it starts | Slower to build | Fast, once you pay |
Shared leads are not always bad. They can fill a calendar quickly while a roofer's own channels grow. The problem is depending on them, because the business builds nothing it owns while it pays for them.
Why do exclusive leads matter for a roofer?
Because a homeowner who called you, after finding your site, your reviews and your photos of local jobs, has already chosen to talk to you. A homeowner whose details went to several contractors at once may take the first call, the lowest quote or neither.
For example, a roofer buys leads from a seller and pays for each one, then finds the same homeowners have heard from other roofers within the hour. The same roofer builds town pages, a Google Business Profile with steady reviews and a search campaign for replacement work, and those calls come to it alone. The second set costs more effort to start and keeps paying back.
Related terms
Cost per lead
What each lead costs, which has to be read next to what the lead becomes.
Local Services Ads
Google's pay-per-lead ads, whose leads come to one business.
Local pack
The map results, one of the main sources of exclusive calls.
Building exclusive lead flow is the point of our roofing lead generation work.
Google reviews
What clients say
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
