01 / 04Med spa and healthcare SEO
Texas privacy law section 181.152 shapes the SEO, Google Ads and booking page we build for El Paso med spas, including its marketing consent line.
Texas has its own medical privacy law, and clinics and health care providers are among the covered entities it names. Under section 181.152, using a patient’s protected health information for a marketing message needs their clear and unambiguous permission, in writing or electronically, with a few narrow exceptions. So a booking form asks for marketing consent on its own line, apart from the appointment itself.
The Texas Medical Board lets a physician advertise as "board certified" only with a current certification from a member board of the American Board of Medical Specialties, the osteopathic Bureau of Osteopathic Specialists, the American Board of Oral and Maxillofacial Surgery, or a board the Medical Board has approved. An El Paso surgeon’s page names the board, so a patient comparing clinics on both sides of the state line can check it.
Fort Bliss has its own hospital, William Beaumont Army Medical Center. A private clinic that wants patients from the post says on its own pages what it offers, who provides it and how to book.
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