Why does AEO matter for a local business?
Many questions customers type into Google, or ask an AI assistant, now get an answer in one block of text, with a few businesses named and a few pages cited. If your pages answer those questions clearly and your details agree everywhere, you can be one of the names. If not, a competitor is.
Say a homeowner asks an assistant who repairs hail damage on roofs nearby. The answer names a few roofers and cites the pages it read. A roofer with a page that answers that exact question in a short passage, and the same name, address and phone number on every directory, gives the assistant something it can quote and trust.
How do you start with AEO?
List the questions
Write down the 10 to 20 questions customers ask before they call, in their own words.
Answer each one first
Put each question in a heading and answer it in 40 to 60 words straight under it, before any detail.
Make your facts match
Use the same business name, address, phone number and hours on your site, your Google Business Profile and every directory.
Describe the page in code
Add schema markup for the business, its services and its articles, so a machine reads the facts without guessing.
Measure on a fixed set of prompts
Ask the same questions in the main assistants each month and record who gets named and which pages get cited.
Related terms
Generative engine optimization
GEO is the research name for nearly the same work, focused on AI systems that write answers.
AI Overviews
Google's AI-written summaries at the top of some results, with links to the pages they draw on.
Schema markup
The code that describes a page's facts in a vocabulary search engines share.
NAP consistency
Keeping your name, address and phone number identical everywhere they appear.
This is the work behind our answer engine optimization service. For where it overlaps with classic search work and where it does not, read AEO vs SEO.
Google reviews
What clients say
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
