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Property management, Washington State

A Multifamily Portfolio Revamp

Olympic Multi-Family Management runs apartment communities, and this is an ongoing job with two parts. One is a full rebuild of the corporate website. The other is a revamp of the sites for the communities it manages. Those sites are live, and their domains are listed below. The corporate site is a separate job, and it hasn't launched yet.

In short 4 min read

  • A portfolio revamp is one shared system with per-community content, not a set of separate website projects.
  • Communities in the same city compete in the same results, so their pages have to differ on purpose.
  • Availability has to stay current across every site, which is a data question settled before the design is signed off.

Every one, live

The corporate site: what it replaces and where it stands

This site is its own build. It sits above the other sites and has its own look.

  • The starting point

    A simple property management website run out of Fife, Washington.

  • The design direction

    Three words: minimalism, professional, expert.

  • Where it stands

    In build and launching soon.

The community sites, named

They are all live, which is why we name them. A portfolio claim that lists no domains can't be checked, and neither can a wall of logos. Each domain below opens to a site you can go and read.

Where the city is part of the domain, the site is grouped under that city.

Olympia

Puyallup

Bremerton, Port Orchard, Lacey, Tumwater, Tacoma

The remaining communities

These are live too. Their domains just don't name the city. So the open question is where each one is, not whether the site is up.

A portfolio claim that lists no domains can't be checked, and neither can a wall of logos.

Why a portfolio revamp is not a set of separate website projects

Separate design projects for every community would mean a pile of upkeep. A font change means a ticket on each site. A new fair housing notice means a hand edit on each site.

  • A shared system rather than a look

    At this scale, the first job is one shared set of parts. One set of building blocks. One type scale. One color system that flexes for each site. One floor plan card, one availability block and one contact form. That's what makes the next site cheaper to add than starting over. It also means a change to all the sites is made once, not many times.

  • Identity per community

    Each site gets its own feel from its photos, color, name and copy. The structure underneath stays the same.

  • The corporate site does a different job

    It sits above all of this as its own build, because it sells the company's services to owners. A community site leases one unit to one person. That person is already looking at three other buildings in the same city.

Per-community content that is genuinely different

The common failure here is one template used at every site. Only the name changes, next to a stock photo of a kitchen.

  • Google names the pattern

    Its spam policies define doorways as pages made to rank for specific, similar searches. They define scaled content abuse as pages made in bulk that add no value.

  • The portfolio competes with itself

    This is the second reason it fails, and it bites sooner. The sites in Olympia show up in the same search results, and so do those in Puyallup. If their pages say the same things, only one can win. The rest just water it down.

  • The standard Kihan Marketing works to

    Write each page from what is really at that property. The unit mix. The year it was built. Whether parking is covered. What's in walking distance. Whether the area feels student, commuter, family or downtown. Real local facts, not a template. A building in Puyallup and one in Bremerton aren't selling to the same person. The pages shouldn't pretend they are.

Availability data has to stay current

A site that shows a floor plan as open when it was leased three weeks ago is worse than no site. The prospect fills in the form, tours, and finds out on site. That's a lost lead and a bad first look at the company.

Availability is the one part of an apartment site that goes stale by itself. Copy stays true for a year. Photos stay true for longer. Prices and open units change each week. So at this size, the revamp has to settle two things before the design is signed off. Where does the data come from? How often does it refresh? Doing it by hand, site by site, doesn't survive a leasing team's real week.

Work at this scale kept hitting the same gaps in off-the-shelf software. So Kihan Marketing built its own tools.

  • The general set

    The Kihan Indexer, Kihan Schema, the Kihan SEO plugin and the Kihan Internal Linker.

  • AppFolio Listings Pro

    Shows AppFolio's listings as the site's own markup, so buttons, styles and CSS can be changed. It now runs on the Olympic community websites.

  • A chat-based leasing tool on the AppFolio API

    It pulls neighborhoods, prices, cities and areas. Then it shows real, active listings with full detail.

Talk to us about a portfolio revamp

If you manage more than one building and each has its own site, ask three questions early. They decide whether the portfolio is still easy to maintain in year two.

  • The shared design system

    Where it lives, and what it holds in common.

  • The per-community content

    What really differs from one site to the next.

  • The availability feed

    Where it comes from, and how often it refreshes.

Phone (425) 954-3452. Email info@kihanmarketing.com.

One community site, live: arendalliving.com scroll inside the frame

Google reviews

What clients say

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Nicholas Riley

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Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!

Reika

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Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!

IDR Office

Island Dreams Realty

Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!

Watcharaponne Chaiyadee

Samui Elegance Real Estate

I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for Samui Elegance Real Estate. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!

Listya

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Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.

San Innovation

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Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.

vittoria garrafa

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Very fast and professional. I love working with Kihan Marketing. Definitely recommended

Wei Landgraf

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I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.

Shelley Stroeve

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I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.

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Tell us what your site is doing now and what it needs to do.

If you run apartment communities, bring your AppFolio setup into the conversation, because that's usually where the constraints are.

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