Olympic Multi-Family Management runs apartment communities, and the work had two parts. One was a full rebuild of the corporate website, now live at olympicmgmt.com. The other was a revamp of the sites for the communities it manages. Those sites are live, and their domains are listed below.
Every one, live
- Rolling Creek rollingcreekapts.com
- Westwater Village westwatervillage.com
- Olympic Heights olympicheightsapts.com
- Griffin Glen griffinglenapts.com
- Swan Grove swangroveapts.com
- Belfair View belfairviewapartments.com
- Fairway Lane fairwaylanebremerton.com
- Summit Vista summitvistaportorchard.com
- Trailside trailsidelacey.com
- Southridge southridgepuyallup.com
- Willow Springs willowspringspuyallup.com
- Arendal Living arendalliving.com
- Abalon Pointe abalonpointeolympia.com
- Abbey Lane abbeylaneolympia.com
- Silverleaf silverleafolympia.com
- Benson Village bensonvillageapts.com
- Crosspointe crosspointeapts.com
- Lakeview South lakeviewsouthapts.com
- Talisman talismanapts.com
- Willow Green Village willowgreenvillageapts.com
- Switchback switchbackapts.com
- Capital Park capitalparkolympia.com
- Carpenter Crest carpentercrestapartments.com
- Fairmont Park fairmontparkapartments.com
- Manchester Parkland manchesterparkland.com
- Cherry Tree cherrytreetacoma.com
- Landis Pointe landispointeapts.com
- The Humphrey thehumphreyapts.com
- Scandia Knolls scandiaknollsapts.com
- Sherwood Glen sherwoodglenapts.com
- Westridge westridgetumwater.com
What Kihan Marketing did for Olympic Multi-Family Management
Kihan Marketing designed and built the new corporate website, replacing a simple property management site run out of Fife, Washington. The design direction is minimalism, professional and expert, and the site presents the company's services to property owners, which is a different job from the community sites.
Kihan Marketing also revamped the websites for the apartment communities Olympic manages. They use one shared system of building blocks with a separate identity for each community, and each community's pages are written from what is really at that property. Olympic runs AppFolio, and the AppFolio Listings Pro plugin that Kihan Marketing built runs on the corporate site and on the community websites, so the availability shown on the sites comes from AppFolio.
Results
The corporate site
Live at olympicmgmt.com, rebuilt from a simple property management website.
The community sites
Live, each at its own domain, as listed below.
A shared system
A change to every community site is made once instead of site by site.
A portfolio claim that lists no domains can't be checked, and neither can a wall of logos.
The corporate site: what it replaced
The corporate site is its own build. It sits above the community sites and has its own look, because it speaks to owners rather than renters.
The starting point
A simple property management website run out of Fife, Washington.
The design direction
Three words: minimalism, professional, expert.
Where it stands
Live at olympicmgmt.com.
The community sites, named
Every community site below is live. Each domain opens to a site you can read, so the work can be checked rather than taken on trust.
Where the city is part of the domain, the site is grouped under that city.
Olympia
- Abalon Pointe abalonpointeolympia.com
- Abbey Lane abbeylaneolympia.com
- Silverleaf silverleafolympia.com
- Capital Park capitalparkolympia.com
Puyallup
Bremerton, Port Orchard, Lacey, Tumwater, Tacoma
- Fairway Lane fairwaylanebremerton.com
- Summit Vista summitvistaportorchard.com
- Trailside trailsidelacey.com
- Westridge westridgetumwater.com
- Cherry Tree cherrytreetacoma.com
The remaining communities
These sites are live as well. Their domains do not name the city.
- Rolling Creek rollingcreekapts.com
- Westwater Village westwatervillage.com
- Olympic Heights olympicheightsapts.com
- Griffin Glen griffinglenapts.com
- Swan Grove swangroveapts.com
- Belfair View belfairviewapartments.com
- Arendal Living arendalliving.com
- Benson Village bensonvillageapts.com
- Crosspointe crosspointeapts.com
- Lakeview South lakeviewsouthapts.com
- Talisman talismanapts.com
- Willow Green Village willowgreenvillageapts.com
- Switchback switchbackapts.com
- Carpenter Crest carpentercrestapartments.com
- Fairmont Park fairmontparkapartments.com
- Manchester Parkland manchesterparkland.com
- Landis Pointe landispointeapts.com
- The Humphrey thehumphreyapts.com
- Scandia Knolls scandiaknollsapts.com
- Sherwood Glen sherwoodglenapts.com
Why a portfolio revamp is not a set of separate website projects
Separate design projects for every community would mean a pile of upkeep: a font change would need a ticket on each site, and a new fair housing notice would need a hand edit on each one. For an owner with many buildings, one shared system keeps the portfolio easy to maintain.
A shared system rather than a look
One set of building blocks, one type scale and one color system that flexes for each site, with one floor plan card, one availability block and one contact form. That makes the next site cheaper to add than starting over, and a change to all the sites is made once instead of many times.
Identity per community
Each site gets its own feel from its photos, color, name and copy. The structure underneath stays the same.
The corporate site does a different job
It sits above the community sites as its own build, because it sells the company's services to owners. A community site leases one unit to one person, and that person is often comparing three other buildings in the same city.
Per-community content that is genuinely different
A common failure across a portfolio is one template used at every site, with only the name changed beside a stock photo of a kitchen. Each community's pages here are written from what is true of that property.
Google names the pattern
Its spam policies define doorways as pages made to rank for specific, similar searches. They define scaled content abuse as pages made in bulk that add no value.
The portfolio competes with itself
The sites in Olympia show up in the same search results, and so do those in Puyallup. If their pages say the same things, only one can win and the rest dilute it.
The standard Kihan Marketing works to
Each page is written from what is really at that property: the unit mix, the year it was built, whether parking is covered, what is in walking distance, and whether the area feels student, commuter, family or downtown. A building in Puyallup and one in Bremerton are not selling to the same person, and their pages should not pretend otherwise.
Availability data has to stay current
A site that shows a floor plan as open when it was leased three weeks ago sends prospects to a tour for a unit that is gone. That costs a lead and gives a poor first impression of the company.
Availability is the one part of an apartment site that goes stale on its own. Copy stays true for a year and photos for longer, while prices and open units change each week. So before a design at this size is signed off, two questions need answers: where the data comes from, and how often it refreshes. Updating it by hand, site by site, does not hold up through a leasing team's week.
Tools built for work at this scale
Work at this size kept hitting gaps in off-the-shelf software, so Kihan Marketing built its own tools for it.
Search and structure. The Kihan Indexer, Kihan Schema, the Kihan SEO plugin and the Kihan Internal Linker.
Talk to us about a portfolio revamp
If you manage more than one building and each has its own site, ask any provider three questions early. The answers decide whether the portfolio is still easy to maintain in year two.
The shared design system
Where it lives, and what it holds in common.
The per-community content
What really differs from one site to the next.
Availability
Where it comes from, and how often it is updated.
Call (425) 954-3452 or email info@kihanmarketing.com to discuss a portfolio revamp.