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Property management, Washington State

A Multifamily Portfolio Revamp

Kihan Marketing rebuilt the corporate website for Olympic Multi-Family Management, an apartment management company in Western Washington, and revamped the websites for the communities it manages. The corporate site is live at olympicmgmt.com, and the community sites are live at the domains listed below.

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In short 5 min read

  • A portfolio revamp is one shared system with per-community content, not a set of separate website projects.
  • Communities in the same city compete in the same results, so their pages have to differ on purpose.
  • Availability has to stay current across every site, which is a data question settled before the design is signed off.

Olympic Multi-Family Management runs apartment communities, and the work had two parts. One was a full rebuild of the corporate website, now live at olympicmgmt.com. The other was a revamp of the sites for the communities it manages. Those sites are live, and their domains are listed below.

What Kihan Marketing did for Olympic Multi-Family Management

Kihan Marketing designed and built the new corporate website, replacing a simple property management site run out of Fife, Washington. The design direction is minimalism, professional and expert, and the site presents the company's services to property owners, which is a different job from the community sites.

Kihan Marketing also revamped the websites for the apartment communities Olympic manages. They use one shared system of building blocks with a separate identity for each community, and each community's pages are written from what is really at that property. Olympic runs AppFolio, and the AppFolio Listings Pro plugin that Kihan Marketing built runs on the corporate site and on the community websites, so the availability shown on the sites comes from AppFolio.

Results

  • The corporate site

    Live at olympicmgmt.com, rebuilt from a simple property management website.

  • The community sites

    Live, each at its own domain, as listed below.

  • A shared system

    A change to every community site is made once instead of site by site.

A portfolio claim that lists no domains can't be checked, and neither can a wall of logos.

The corporate site: what it replaced

The corporate site is its own build. It sits above the community sites and has its own look, because it speaks to owners rather than renters.

  • The starting point

    A simple property management website run out of Fife, Washington.

  • The design direction

    Three words: minimalism, professional, expert.

  • Where it stands

The community sites, named

Every community site below is live. Each domain opens to a site you can read, so the work can be checked rather than taken on trust.

Where the city is part of the domain, the site is grouped under that city.

Olympia

Puyallup

Bremerton, Port Orchard, Lacey, Tumwater, Tacoma

The remaining communities

These sites are live as well. Their domains do not name the city.

Why a portfolio revamp is not a set of separate website projects

Separate design projects for every community would mean a pile of upkeep: a font change would need a ticket on each site, and a new fair housing notice would need a hand edit on each one. For an owner with many buildings, one shared system keeps the portfolio easy to maintain.

  • A shared system rather than a look

    One set of building blocks, one type scale and one color system that flexes for each site, with one floor plan card, one availability block and one contact form. That makes the next site cheaper to add than starting over, and a change to all the sites is made once instead of many times.

  • Identity per community

    Each site gets its own feel from its photos, color, name and copy. The structure underneath stays the same.

  • The corporate site does a different job

    It sits above the community sites as its own build, because it sells the company's services to owners. A community site leases one unit to one person, and that person is often comparing three other buildings in the same city.

Per-community content that is genuinely different

A common failure across a portfolio is one template used at every site, with only the name changed beside a stock photo of a kitchen. Each community's pages here are written from what is true of that property.

  • Google names the pattern

    Its spam policies define doorways as pages made to rank for specific, similar searches. They define scaled content abuse as pages made in bulk that add no value.

  • The portfolio competes with itself

    The sites in Olympia show up in the same search results, and so do those in Puyallup. If their pages say the same things, only one can win and the rest dilute it.

  • The standard Kihan Marketing works to

    Each page is written from what is really at that property: the unit mix, the year it was built, whether parking is covered, what is in walking distance, and whether the area feels student, commuter, family or downtown. A building in Puyallup and one in Bremerton are not selling to the same person, and their pages should not pretend otherwise.

Availability data has to stay current

A site that shows a floor plan as open when it was leased three weeks ago sends prospects to a tour for a unit that is gone. That costs a lead and gives a poor first impression of the company.

Availability is the one part of an apartment site that goes stale on its own. Copy stays true for a year and photos for longer, while prices and open units change each week. So before a design at this size is signed off, two questions need answers: where the data comes from, and how often it refreshes. Updating it by hand, site by site, does not hold up through a leasing team's week.

Tools built for work at this scale

Work at this size kept hitting gaps in off-the-shelf software, so Kihan Marketing built its own tools for it.

  • Search and structure. The Kihan Indexer, Kihan Schema, the Kihan SEO plugin and the Kihan Internal Linker.

Talk to us about a portfolio revamp

If you manage more than one building and each has its own site, ask any provider three questions early. The answers decide whether the portfolio is still easy to maintain in year two.

  • The shared design system

    Where it lives, and what it holds in common.

  • The per-community content

    What really differs from one site to the next.

  • Availability

    Where it comes from, and how often it is updated.

Call (425) 954-3452 or email info@kihanmarketing.com to discuss a portfolio revamp.

One community site, live: arendalliving.com scroll inside the frame

Client reviews

What clients say

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Nicholas

Google review

Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!

Wei

Real estate agent, Sint Maarten

I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.

Real estate agency, Sint Maarten

Google review

Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!

Watcharaponne

Real estate agency, Thailand

I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!

Shelley

Cryotherapy studio near Seattle

I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.

Reika

Google review

Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!

Listya

Google review

Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.

Business client

Google review

Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.

vittoria

Google review

Very fast and professional. I love working with Kihan Marketing. Definitely recommended

Jessica

Apartment community

We needed a modern website for one of our apartment communities, and Kihan Marketing delivered exactly what we were looking for. The design was clean, easy to navigate, and made our property look much more professional online. Communication was great throughout the project.

Michael

Property management company

Our property management website needed better visibility on Google. Kihan Marketing helped us improve our SEO, organize our website content, and target the right searches. What I appreciate most is that they understand the property management industry, not just marketing.

Sarah

Apartment community

We had an outdated apartment website that wasn’t doing a good job showcasing our community. The Kihan team completely transformed it. Everything from the floor plans to the photo galleries looks better, and the website is much easier for prospective residents to use.

David

Apartment community

Finding a marketing agency that understands apartment leasing isn’t easy. Kihan Marketing knew what we needed from the beginning. Their recommendations for our website and local SEO were practical and focused on helping renters find our property.

Rachel

Apartment communities

We worked with Kihan Marketing on websites for several apartment communities. They were organized, responsive, and willing to make adjustments whenever needed. Managing multiple properties can get complicated, but their team made the website process much easier.

Daniel

Apartment community

Kihan Marketing helped us improve our online presence, including our website and Google Business Profile. They paid attention to details that our previous agency overlooked. It’s refreshing to work with a team that understands how prospective renters actually search for apartments.

Amanda

Property management company

We wanted a professional website that represented our company and the communities we manage. Kihan Marketing understood our vision and created something that feels modern without being complicated. The team was easy to work with and always open to feedback.

Brian

Roofing company

We hired Kihan Marketing to help improve our roofing company’s website and search visibility. They understood how important local searches are for our business and helped us build a stronger online foundation. Very professional team and easy to communicate with.

Emily

Med spa

I wanted our med spa website to look elegant and professional while making it easier for clients to explore our services. Kihan Marketing understood the style we were going for. They also gave us helpful recommendations for improving our visibility online.

Chris

Client testimonial

We needed a marketing team that could help with our website and Google Ads without making everything overly complicated. Kihan Marketing explained their strategy clearly, answered our questions, and stayed focused on generating meaningful inquiries.

Olivia

Real estate

What stood out about Kihan Marketing was their understanding of real estate websites. They knew how to present property information clearly while keeping SEO in mind. The entire experience felt collaborative, and they paid attention to the small details.

James

Client testimonial

We’ve worked with Kihan Marketing on website updates and ongoing SEO support. They’re responsive, straightforward, and genuinely invested in improving our online presence. It’s been a positive experience having one team handle both the technical and marketing sides of our website.

Start a conversation

Tell us what your site is doing now and what it needs to do.

If you run apartment communities, tell us which platform your website runs on, such as AppFolio, RentCafe or ShowMojo. That shapes what a rebuild involves.

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